Pt Pintcast

Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that’s now used by elite athletes and clinicians alike. Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on your next big idea.Timestamps:00:00 - Introduction03:20 - Identifying the problem: The birth of the MOBO Board06:15 - Prototyping and early development08:40 - Why good products don’t need flashy marketing12:15 - Challenges of scaling a physical product16:00 - The importance of a lean business model19:30 - Learning from customer feedback and product iterations22:50 - How MOBO Board impacts clinicians and athletes26:45 - Tips for phy

In this episode, we’re joined by Amir Rand, Director of Talent Acquisition at Spear, who shares his unique journey from working as a physical therapy aide to transitioning into a non-clinical role at one of NYC’s top PT organizations. Amir talks about opening clinics, leading regional operations, and now overseeing talent recruitment at Spear. He sheds light on the opportunities available to physical therapists outside of the traditional clinical path and offers inspiration for PTs looking to pivot or explore alternative career trajectories.Key Takeaways:Amir’s career journey from PT aide to leading Spear’s Talent Acquisition team.How his clinical experience informs his non-clinical role and makes him a more effective leader in recruitment.Insights into opening and managing PT clinics in NYC and transitioning to corporate roles.The importance of always looking for new opportunities and creating your own path in the PT profession.Guest Information: Amir RandDirector of Talent Acquisition at Spear

In this episode, we dive into the concept of "Bridge Visits" – a faster way to get patients into physical therapy while they wait for their regular provider. Special guest Jerry Durham, PT joins us for the first 15 minutes to share his insights on how clinics can improve patient experience and satisfaction from the very first phone call.Jerry is an expert in patient engagement and clinic operations. He’ll be presenting at PPS 2024 with his talk titled "DROP OFFS, NO SHOWS, CANCELS: The Short Term cashflow killer, The Long Term Value Destroyer" – a must-see for any practice owner or manager looking to boost their clinic’s efficiency and profitability. Learn how the front desk can make or break your patient relationships and how to optimize this crucial part of your business.In this episode, we cover:What are Bridge Visits and how can they help fill your schedule?Why patients appreciate quick access to care without long waitlists.Jerry Durham’s expertise on building a better front desk experience.Tips for impro

In this live episode from NYIT, we chat with John Handrakis, Professor of Physical Therapy at NYIT and Principal Investigator of the Thermoregulation program at the Spinal Cord Damage Research Center. John shares his insights on the importance of research in DPT education, how to critically review clinical evidence, and how PT students can engage with research early in their careers. We also dive into the practical application of evidence-based medicine, and why it’s essential for physical therapists to stay updated on current research throughout their careers.Key Takeaways:How DPT students at NYIT engage with research and why it's critical to their education.Tips on how to ask a clinical question and where to find reliable research evidence.The importance of critically evaluating research publications for clinical application.Whether physical therapists should continue looking for evidence after they leave academia.The role of research in advancing physical therapy practice and education.Guest Information:

In this live episode from NYIT, we talk with Eric Greenberg, Associate Professor in the NYIT DPT program and a Sports Certified Specialist. Eric dives into the importance of professional development in physical therapy students and early-career clinicians, covering topics like residency education, the power of mentorship, and how to build your professional network. Whether you're a PT student, a young clinician, or an experienced therapist looking to give back, this conversation offers actionable insights into fostering growth in the physical therapy field.Key Takeaways:Eric’s personal journey through residency education and how it shaped his career.How mentorship plays a crucial role in professional development at every career stage.Tips on forming a professional network and the benefits of putting yourself out there.Why professional conferences and finding your niche are essential to career growth.Insight into the workings of the NYIT DPT program and how a smaller program can have a big impact.Guest Inform

In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.Key Topics Covered:The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.Strategies for promoting self-pay services while still leveraging insurance-based referrals.Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.

In this live episode from NYIT, we sit down with Cheryl Hall, Program Chair and Pediatric Clinical Specialist, to dive into the world of pediatric physical therapy. With over two decades of experience, Cheryl shares how her clinical practice working with infants and toddlers in Early Intervention (EI) informs her teaching, and vice versa. She also reflects on her path into academia, the times she almost quit, and how her leadership role helps shape the next generation of physical therapists. Tune in for an insightful conversation on resilience, pediatric care, and balancing classroom instruction with hands-on clinical practice.Key Takeaways:Cheryl's personal journey into physical therapy, inspired by an Elvis story.The challenges of nearly quitting and how Cheryl found her passion in pediatrics.How clinical practice, especially in Early Intervention, adds credibility and depth to teaching.Transitioning from Director of Clinical Education to Program Chair at NYIT.The importance of resilience in overcoming prof

In this special live episode from NYIT’s DPT program, we sit down with Lori Hochman, Assistant Professor and Director of Clinical Education at NYIT. Lori shares her journey of building a fulfilling physical therapy career rooted in volunteerism, mentorship, and specialized care for individuals with spinal cord injuries (SCI) and Parkinson’s disease. Lori also discusses her roles with Empower SCI, APTA NY, and Rock Steady Boxing, emphasizing the power of giving back through pro-bono work and how it can elevate your career in ways you might not expect.Key Takeaways:How pro-bono work at Empower SCI has shaped Lori’s career and personal growth.The importance of mentorship in the physical therapy profession and tips for becoming a great mentor.Insights into treating individuals with spinal cord injuries and Parkinson's disease, and the role of Rock Steady Boxing.Balancing a successful career in academia, clinical practice, and volunteerism.Guest Information: Lori Hochman, PT, Ph.D.Director of Clinical Education,

In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist? They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.

In this episode of PT Pintcast, we dive into the story behind Vestibular First, a company that is reshaping how clinicians access and use vestibular diagnostic tools. Hosts Helena Esmonde, PT, DPT, and Patrick Esmonde share how they turned a personal frustration into an FDA-cleared product that's making vestibular care more accessible and affordable for healthcare providers around the world.Key Discussion Points:The journey from idea to FDA clearance: Learn how Helena and Patrick navigated the complex world of medical device innovation and regulation to bring affordable, high-quality vestibular goggles to market.Empowering clinicians with affordable tools: Discover how Vestibular First is increasing access to vestibular technology for clinicians and patients, allowing for better diagnosis and treatment of vestibular disorders.Future innovations in vestibular care: The Esmondes discuss their upcoming projects, including ocular motor testing tools and eye-tracking technology that will further enhance diagnostic

How can AI, creative marketing, and product innovation are transforming the physical therapy landscape? From leveraging ChatGPT to analyze home safety assessments to practical marketing strategies that can help clinics stand out, this conversation explores how PTs can embrace new tools to better serve their clients and grow their practices.0:00 - Introduction: Physical Therapy, AI, and Marketing3:45 - The Power of AI in Home Safety Assessments9:28 - Using ChatGPT for Posture Analysis17:15 - Product Innovation: Creating Billion-Dollar Ideas22:05 - How Sarah Blakely’s Spanx Inspired PT Innovations29:00 - Marketing Lessons from Successful PTs35:44 - The Importance of Branding in Physical Therapy42:35 - Why PTs Need to Double Down on Marketing During Downturns48:10 - Final Thoughts: How AI and Creativity are Shaping the Future of PTKey Takeaways:AI in Physical Therapy: How ChatGPT and AI tools can assist with posture analysis, home safety assessments, and patient engagement.Marketing and Branding: The critical ro

Scott Dickinson, is a physical therapist turned inventor, whose groundbreaking device for neck rehabilitation caught the eye of none other than Patrick Mahomes, featured on Netflix's "Quarterback" documentary. Scott shares his story of relentless innovation, the challenges of bringing a his product, Neckslevel, to market, and the immense satisfaction of helping people far beyond his clinic. Whether you're an aspiring entrepreneur, a healthcare professional, or simply love a great success story, this episode is packed with valuable insights and actionable advice.00:00 - Introduction: Scott Dickinson's Journey05:35 - The Birth of an Idea: Innovating Neck Rehab13:15 - Breaking into the Market: Challenges of Manufacturing20:45 - The Netflix Moment: Patrick Mahomes and Validation28:20 - Scaling Up: Raising Funds and Finding the Right Manufacturer35:50 - Emotional Rewards: Feedback from Users42:10 - Advice for Aspiring PT Inventors48:25 - Closing Thoughts: Taking the Hard PathKey Points Discussed:Scott's invention

In this episode of PT Pintcast], we sit down with Garrett Drumheller, the visionary behind the innovative Nordstick, to explore his incredible journey from sketching ideas on the back of a napkin to building a multi-million dollar product. Garrett shares his insights on market validation, scaling strategies, and the importance of perseverance in the world of physical therapy entrepreneurship. Whether you're a PT with a budding idea or an entrepreneur looking for inspiration, this episode is packed with actionable advice and powerful lessons.00:00 - Introduction to Garrett Drumheller and Nordstick03:12 - Strategic Partnerships: The Key to Scaling07:45 - Validating the Market for Nordstick12:33 - From Amazon Success to Brand Building17:21 - Overcoming Challenges and Growing Pains22:00 - Advice for PTs with Innovative Ideas26:15 - Parting Thoughts: Perseverance and Catching the WaveKey Points Discussed:The importance of strategic partnerships in scaling a PT product.How to validate your market and identify deman

Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate through personalized programs and creative outreach, this episode is packed with actionable ideas.Key Points Discussed:The impact of Ozempic and Weight Watchers' pivot on the healthcare industry and how it parallels challenges in physical therapy.Why physical therapists need to adapt or risk extinction in a rapidly changing market.Creative marketing tactics like lumpy mail and direct mail campaigns to engage patient

We explore innovative strategies to scale your concierge physical therapy practice by leveraging platforms like Bark and Thumbtack. How to attract high-paying clients in major cities, how creative pricing models can boost your business, and the importance of delivering value in every patient interaction. We dive deep into real-world use cases, effective communication tips, and the art of converting massage therapy leads into long-term physical therapy clients. Perfect for PTs, OTs, and healthcare entrepreneurs looking to optimize their pricing strategies and grow their practice in competitive markets.Key Takeaways:How to use Bark and Thumbtack to find clients and market concierge services.Creative pricing models for premium physical therapy services.Understanding and leveraging client perceptions of value.Converting massage therapy leads into physical therapy clients.Building a sustainable practice through strong community relationships.

Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.Key Points Discussed:The 5 critical questions that help you understand your patient’s emotional triggers.How to overcome patient objections without being pushy.The importance of recording calls to improve communication and patient experience.Using open-ended questions to create deeper patient connections.Why understanding the “why” behind a patient's goals i

Innovative strategies that physical therapists can implement to enhance patient experience, retention, and practice growth. Whether you're running a cash-based practice or navigating the challenges of insurance, this conversation is packed with actionable insights to help you stand out in a competitive market.Key Points Discussed:Pre-Payment and Screening Processes: Discover why taking payment at the time of booking can streamline your operations, reduce no-shows, and improve patient commitment.Transforming Patient Paperwork: Learn how to turn the often-dreaded paperwork process into a positive experience that engages patients from the moment they walk in the door.Creating Memorable Patient Experiences: Explore creative ways to build strong relationships with patients, from simple gestures like offering personalized care to incorporating multi-sensory experiences in your practice.The Power of Emotional Triggers in Patient Retention: Understand how identifying and addressing the emotional motivations of your p

In this episode, we dive deep into the world of elite athletic performance and rehabilitation with physical therapy expert Phil Plisky. Key Takeaways:1. Importance of systematic testing and intervention in physical therapy to improve athletic performance and prevent injuries.2. The value of humility and curiosity in the pursuit of knowledge, especially among top professionals in the field.3. Strategies for effectively communicating and building buy-in with patients/athletes, such as understanding their goals and priorities.4. The power of repetition and consistency in sharing information and expertise, even when it feels uncomfortable.5. The need to focus on the fundamentals and foundational elements of movement, strength, and mobility, rather than relying solely on high-tech equipment.6. The underrated impact of nutrition, sleep, and mental health on recovery and testing outcomes.

The critical strategies for enhancing patient experience in private practice physical therapy. We discuss the complexities of dealing with insurance companies like UnitedHealthcare and how understanding the "game" can help you succeed in your business. Whether you're struggling with patient retention or navigating the challenges of reimbursement, this episode is packed with actionable insights to help you thrive.00:00 - Introduction and Overview04:27 - Understanding the Patient Experience11:56 - Handling Negative Patient Interactions19:30 - Strategies for Improving Patient Retention24:45 - Importance of Clinician-Patient Rapport32:21 - The Role of Exam Rooms in Physical Therapy40:26 - Challenges with Insurance Reimbursement46:48 - UnitedHealthcare and Reimbursement Issues53:00 - How to Communicate Insurance Changes to Patients57:45 - Parting ShotsKey Points Discussed:How to deliver a top-notch patient experience that keeps clients coming back.The pros and cons of dropping low-reimbursement insurance plans, in

In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings.I was a guest on the True Sports Physical Therapy podcast with Yoni Rosenblatt, great conversation that made me feel all warm and fuzzy because I got to talk about my story. Who doesn't love talking about THEMSELVES and THEIR story??Maybe that's what more clinicians should do with patients...?We talk all things fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to better patient outcomes and a thriving workplace.Whether you're a clinic owner, healthcare professional, or someone interested in improving organizational culture, this episode offers valuable insights into the key components of effective engagement.Tune in to True S