Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 524:57:05
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Sinopsis

Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.

Episodios

  • Black Hat ASO 2022

    23/05/2022 Duración: 45min

    Discover the black hat ASO strategies that are working in 2022. Are they worth the risk? What's the best approach to ""hide"" that you are running these strategies? Also, you'll discover the tricks to effectively run Google App Campaigns and how to use web traffic to convert app subscribers. Today's guest is Natalie Drozd, User Acquisition Lead, at Fabulous. Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad

  • Which Onboarding Increased Sales by 102% (UI / UX Case Study)

    18/05/2022 Duración: 06min

    Discover how a simple UI / UX change to the onboarding (welcome flow) increased sales by 102%.  Can you guess which test won? Download the app: https://apps.apple.com/app/id985365789 http://spiritualme.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advert

  • Marketing Budget Allocation for Mobile Apps

    17/05/2022 Duración: 01h34s

    In part 2, you will discover the proper marketing budget allocation and channels to grow your mobile apps. You will also discover: - A reasonable minimum marketing spend - The smart way to respond to app store reviews - How to engage and market users through push notifications Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe. Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your

  • How User-Generated Content Ads Increase Installs by 30%

    16/05/2022 Duración: 18min

    Discover why user-generated content ads are outperforming your overpriced agency-produced creatives. We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs. Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe. Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more b

  • How to Fix AdMob Invalid Traffic / Activity

    11/05/2022 Duración: 19min

    In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty.  You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension. Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/ Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and et

  • Why You Should NOT Use Social Media for Customer Service

    10/05/2022 Duración: 45min

    In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service. Also, we audit Gridwise (boost your gig driving earnings) and Offen (create & discover events in LA). Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on

  • The Unexpected Channel That Increases Revenue

    09/05/2022 Duración: 33min

    Discover why user feedback and great customer support lead to revenue growth.  While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads. Discover: - How to collect and analyze feedback so you can continually improve our app - How a great customer support experience can be pivotal for user retention - Why do feedback capabilities and great customer support lead to revenue growth About Today's Guest Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal.  Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University gra

  • Suspended AdMob Account? Here's Why & How to Fix It

    04/05/2022 Duración: 08min

    Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening. Also, discover what you can do to appeal a suspension. Top reasons for an AdMob Suspension: 1) Invalid Traffic 2) Policy Violation 3) Associated with Another Account Learn more about AppBroda: https://appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to

  • How to Convince Influencers to Promote Your App

    03/05/2022 Duración: 37min

    In part 2 of our live stream with Erin Li, you will discover how to convince your affiliates to work on commission versus an upfront payment. Also, Erin shares her top tips to convince affiliates to promote your app (hint: create engaging campaigns and customized a promotion for a top affiliate). Also, we audit an app that tracks your warranties and an app that colorizes your black and white photos to give them product feedback. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Ga

  • How to Get Guaranteed Subscribers

    02/05/2022 Duración: 40min

    Discover how you can use affiliate marketing to drive guaranteed customers. In this live stream, you will learn... - How to find influencers and affiliates - How to structure your affiliate commission - How to get affiliates to promote your app consistently - What type of content brings in the best customers Today's guest is Erin Li, the affiliate marketer for Simyasolutions, our main product is Ling app, a language learning app with over 60 languages      Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300

  • App Store Connect: iOS Conversion Analysis

    27/04/2022 Duración: 16min

    Discover how to analyze your conversion rates. This App Store Connect tutorial shows you how to calculate key conversion metrics: - Install to Trial - Trial to Subscriber - Install to Subscriber You can watch this video: https://youtu.be/narQUnZQ6OM Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboa

  • How to Win With UGC Content

    26/04/2022 Duración: 45min

    User generated content is quickly becoming the most effective mobile ad creative as it is in line with the type of content users normally seen on social media. In part 2 of our live stream with Canberk Guvenkaya of Social Peta, you will discover how to use UGC as ads. You will also discover the key to a successful paid marketing strategy. We also audit a meditation app with travel at its core and a nail designs app to give feedback on monetization and UI/UX. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise client

  • The Most Popular Creatives in Mobile User Acquisition

    25/04/2022 Duración: 34min

    Discover the types of creatives the top mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will gain market insights on the mobile advertising landscape for 2022. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.  With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers. Canberk Guvenkaya is the Business Development Manager of SocialPeta. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad crea

  • What's a Good Trial Conversion Rate? (The App Marketing Sales Funnel)

    20/04/2022 Duración: 07min

    Discover the conversion rates you should be aiming for. What is a good trial to subscription conversion rate? We break down the entire app marketing sales funnel post-install and what conversion rates you should be achieving. Trials vs No Trials Case Study: https://www.youtube.com/watch?v=LlZAhy7Vaig You can watch this video: https://youtu.be/X1-Zj64rwoQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visitin

  • The Marketing Mix for Startup Apps

    19/04/2022 Duración: 53min

    In part 2 of our live stream with Aabesh De, you will discover the marketing mix he used to grow and scale his app profitably. Also, he shares the pricing page tests he's run and which one is converting the best. We also audit a meal planner app and a baby sleep schedule app to talk about ASO and revenue. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO t

  • Referral Marketing Strategies

    18/04/2022 Duración: 41min

    Discover how today's founder unlocked organic and referral marketing for his plant care app. Aabesh founded Flora after killing his mom's precious jasmine plant - he had enough, and decided to build a plant app for newbies to take the guesswork out of plant care - and thus Flora was born!  Flora launched in July 2021 with 300 beta testers, and has quickly grown to over 50k users as of Feb 2022. We've helped save over 100,000 plants, and are looking forward to launching our Android app! Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they hav

  • 6 Reasons Why You Should Sell Your App

    13/04/2022 Duración: 04min

    Have you been growing your app business and now feeling burnout? You will discover 6 reasons why app developers sell their app business. Interested in selling your app? Check out BlueThrone You can watch this video: https://youtu.be/VUXVl1nRE60 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboard? W

  • Personal vs Company Name as Your Developer Account

    12/04/2022 Duración: 36min

    In part 2 of our live stream with Adrian Ramirez, you will discover the impact of changing your developer account from a personal to a company name. Plus, you will discover an ASO trick to leverage another brand in other localizations.  Lastly, we audit a money tracker and learn English app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to opt

  • How to Rebrand Your App Business

    11/04/2022 Duración: 29min

    Discover how an indie app developer rebranded his app and the changes he made to increase his revenue. Adrian Ramirez is an iOS Developer, and artist with a passion for making apps that help people grow in positive way. In 2015, Adrian Ramirez created Spiritual Me as a means to use his strong background in iOS development and meditation to help make mindfulness exercises more easily understood and practiced among new users with different spiritual backgrounds. Adrian has been developing apps for iOS devices since 2007 starting with the Terminator Ambush iPhone app for 65 Media in collaboration with FOX. While at 65 Media he lead an award wining team, the winners of two Webby Awards, Hollywood Reporter Key Art Award, and SXSW Web award to name a few. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated

  • Why Your Keyword Rankings Declined

    06/04/2022 Duración: 05min

    Discover 3 factors that may have caused your App Store keyword rankings to decline. If you have a question for us, make sure you leave a comment below. You can watch this video: https://youtu.be/G2AxwfRZ_Gc Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market resear

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