Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.

Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons. Sapan Agarwal is the creator of Video Watermark 2017.

Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup. Sree Menon is the Strategy & Global Sales Operations at Tophatter.

I'm going to show you how to reskin an app - the right way and for optimal success. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/O9B66teoQrc

Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.

Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/eZ-k61t8cbE

Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy. Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.

You're going to discover two simple and FREE ways to let you spy on your competitors' ads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2EW74xKgzTc

Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Nawfiljan C is the creator of Zombie Eater.

We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8BhaM2A1f5s

Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation

Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tmKgScpQBZs

Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ

Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director of Performance Marketing at Blinkist.

Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM

We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.

Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/onQJUlIennU

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.