Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
-
641: How to Hack PR with Jake Ellenburg
17/04/2018 Duración: 31minComing up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO at XMode.
-
App Founders Unite Happening in Bali
13/04/2018 Duración: 08minYou’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/orsyr_tVP4c
-
640: Marketing a Paid Video App with Joao Santos
12/04/2018 Duración: 19minComing up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. João Santos is the Head of Marketing & Growth at Strips.
-
Paid App Report 2018: What Categories Work as a Paid App?
11/04/2018 Duración: 07minAre you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM
-
639: Automatically Find New Facebook Audiences with Colette Nataf
10/04/2018 Duración: 35minToday's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.
-
638: Acquisition Channels for a Photo App with Gavin Phillips
05/04/2018 Duración: 23minComing up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
-
637: Growth for a Paid Game with Roni Brunn
03/04/2018 Duración: 30minToday's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.
-
Do Keyword Misspellings Help Grow Downloads for ASO?
02/04/2018 Duración: 12minWant to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk
-
636: Google Play ASO for a Game with Bjorn Rave
29/03/2018 Duración: 19minComing up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of Splitterz.
-
A Clever Way to Incorporate Ads
28/03/2018 Duración: 11minAre you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Mo1qneMp7e4
-
635: Viber Head of UA, Moshi Blum
27/03/2018 Duración: 36minWhat more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Moshi Blum is the Head of User Acquisition at Viber.
-
How to Launch a Really Big App Idea
26/03/2018 Duración: 05minComing up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/wZrOu9LXPCU
-
634: How to Capitalize on Alternative App Stores with Simon Gannon
22/03/2018 Duración: 34minDid you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the biggest alternative App Store is, how to get discovered on these other platforms and how to make some money on them as well. Simon Gannon is the Marketing Director at appScatter.
-
633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan
20/03/2018 Duración: 33minComing up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if they don't know you, they can't flow you". Jeremy Callahan is the CTO and Founder of Callahan & Associates.
-
How to Expand to Global Markets (China, India & Southeast Asia)
19/03/2018 Duración: 05minComing up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5IkXurOD5Dg
-
632: 7 Expert Tips From The Top Game Publishers
15/03/2018 Duración: 34minComing up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.
-
631: The Supercell of India with Amit Hardi
13/03/2018 Duración: 33minComing today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention. Amit Hardi is the CEO of Nukebox Studios.
-
630: How to Maximize Apple Search Ads with Ron Packard
08/03/2018 Duración: 14minComing up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.
-
Best Marketing Strategies for a Paid App
07/03/2018 Duración: 04minWhat are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0
-
629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes
06/03/2018 Duración: 34minToday's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.