Marketing Speak | Take Your Marketing To The Next Level

In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generation and content development. Tune in to Marketing Speak for some valuable marketing insight that might help you land your next client. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/270.

Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousands of entrepreneurs around the globe sell millions of dollars worth of their products and services. For top-tier business advice on how to start, pivot, or entirely reinvent your company during these times, tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/269.

If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as we dive deep into the tactics and best practices that will help improve your rankings, boost your sales, and grow your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/268.

AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize the value we are bringing to our customers. Aki is the co-founder and CEO of MarketMuse, every entrepreneur's secret weapon to competitive marketing. For more cool stuff on what you can do with AI, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/267.

eCommerce is one of the fastest-growing industries today, and more and more entrepreneurs are venturing into the arena. Who knows? The next Jeff Bezos might just be starting their work today. In this episode, Bernardine Wu and I cover certain issues like what's next for eCommerce, how entrepreneurs can guarantee success, the pitfalls to avoid, and more. Bernardine and I know each other from way back. She is the founder+CEO of FitForCommerce, a consultancy that resulted from her many years of operational and strategic success in accelerating growth through digital. Whether you're aspiring to build an online business or currently running one and looking for next-level strategies, don't miss out! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/266.

YouTube seems like a promising platform for people who want to put out their content and monetize it. I don’t see why not. There’s a multitude of YouTubers who are making more than enough through their content. Whenever someone reaches thousands of views, their video gains the potential of being monetized. Today’s Marketing Speak guest, Evan Carmichael, has over 2 million subscribers and over 300 million views. Gary Vaynerchuck called him the DJ who inspires people, and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist and raised $500k to $15M. He now runs a YouTube channel for entrepreneurs, has written four books, and speaks globally. Tune in as we talk about the smart, data-driven decisions you can make when you understand how YouTube works. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/265.

Today’s Marketing Speak episode is all about sealing the deal and increasing your sales. Guest, Dave Dee, is here to help you discover how to make more money, become a person of power and influence, and make a meaningful difference in others' lives. Dave is the author of the book Sales Stampede, which teaches business owners how to sell more of their products or services and get their very best prospects to schedule appointments through the art and science of virtual selling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/264.

Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today’s guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the founder of BusinessBitch.com, where she helps people cut the crap and reach their next level of success ASAP. Don't miss out on this Marketing Speak episode for a no-nonsense conversation on how to captivate your audience with stellar writing skills. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/263.

According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer marketing. If you want to leave a long-lasting legacy amongst your peers and followers, this conversation is a must-listen. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/262.

Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an author, speaker, and consultant on all things digital marketing, and he specializes in brand SERPs and knowledge panels. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/261.

In this episode with Mike Rhodes, we’re going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He's in his 16th year of building and running Google Ad campaigns for businesses and brands all over the world at WebSavvy. For an episode that’s full of actionable tips for business and digital marketing, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/260  

We all know that Google is the #1 search engine and it’s followed closely by another site it owns, YouTube. But do you know the third largest search engine? It’s none other than Amazon. What sets Amazon apart from the first two is really special. It’s the only website where every person who comes in wants to buy something or is ready to shop. My guest, Dylan Frost, is one of the most well-known thought leaders in the Amazon retail space. Clients he's served have generated over half a billion dollars in revenue on Amazon using his strategies and tactics. If you want to learn about using Amazon as your next business venture, don’t miss out. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/259

I heard a quote at Abundance 360 that there will be two kinds of businesses that will exist at the end of this decade: businesses that use A.I. at their core, and businesses that are out of business. Today’s Marketing Speak guest, John Wall, has a world of expertise to impart in that domain. He is a partner at Trust Insights, a marketing data science firm, and co-host of the Marketing Over Coffee podcast. For a chock-full of knowledge about tech stack audits, machine learning, data science, and all things A.I. for marketing, learn more when you tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/258

Success is a combination of being happy and content in business, family, and life. In today’s episode, I’m joined by two esteemed gentlemen, Kevin Harrington and Mark Timm, who share the same values and outlook. Kevin Harrington is one of the original sharks on the Emmy-winning TV show, Shark Tank. He’s been an entrepreneur for over 40 years who’s dubbed as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO). On the other hand, Mark Timm is a serial entrepreneur and exponential-thinking practitioner for over two decades. He has started more than a dozen companies, several of which have expanded and been sold, and has consequently participated in several equity events. He is currently President of IntegriMedical LLC. If you ever need to hear any business and life advice, then definitely don’t miss out on this episode. So many snippets of wisdom from these two men in just one hour.

Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256

Today's Marketing Speak guest, Julie Mason, is a LinkedIn Sales Strategist. She's also the founder and creator of Linked Sales Formula - one of the most comprehensive and supportive LinkedIn training programs for businesses in the world today. LinkedIn is the largest business-oriented social media platform. It's the social media of professionals. If you're a professional and you're not on LinkedIn, you are missing out on a lot of opportunities. Now, if you want to understand the nuances of LinkedIn and turn your connections into paying clients, tune in. This isn't just a one-hour podcast, it's a mini masterclass. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/255

People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254

Whether you’ve read Napoleon Hill’s “Think and Grow Rich,” or not, you’re in for a treat. That book changed my life and that goes the same for my guest, John Shin.  He is not only a wildly successful entrepreneur but also a motivational speaker, philanthropist, movie producer, and author of the brand-new book How Rich Asians Think. In this episode, we talk about the habits one must master so they can achieve great wealth in life. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/253

Average sucks! Whether you’re someone who’s already working on the life you want or someone who’s just starting out, if you feel like you’re destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone’s motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasion, and connection with others. Tune in for a motivational session as we talk about what you should do to get what you want. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/252

Becoming a millionaire may seem like an unreachable star, but if you choose to persevere, nothing is impossible. On this episode of Marketing Speak interview, I welcome  Jaime Masters. Jaime is the host of the Eventual Millionaire Podcast and has interviewed over 400 self-made millionaires, myself included. This has led her to discover what makes millionaires different from the rest. If you’re curious to know the secrets of wealthy entrepreneurs, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/251