Marketing Speak | Take Your Marketing To The Next Level

Modern times have truly changed how we do business. What was once hierarchical has become more collaborative because of the increasing access to the Internet. Newer generations practically made crowdsourcing a thing. This has brought an increase in businesses and work for people all over the world. In this episode, Don Tapscott joins me to talk about the impact of some of the biggest technological innovations. Don is Executive Chairman of the Blockchain Research Institute, and the author of 16 books, including Blockchain Revolution and Wikinomics. If you’re curious to know more about what the future looks like for your chosen career, tune in for some valuable insights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/250

These days, it’s all about how you can future-proof yourself and your career. My guest, Carter Cast, helps people avoid self-sabotaging behavior that can derail their careers or get them laid off. Carter is someone who has reinvented himself several times. His book, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, details his journey from being a manager at PepsiCo to the CEO of Walmart.com and later a venture capitalist and professor. Tune in to get the formula for avoiding career disasters, becoming more agile, and learning to control risky behaviors. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/249

Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the place. It's much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/248

My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight’s evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achieved unprecedented results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/247

Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you’re looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He’s here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246

While most entrepreneurs and busy professionals are glued to their email and phone, Tim Ferriss mastered the art of delegating. Tim has been listed as one of Fast Company's "Most Innovative Business People" and one of Fortune's "40 under 40." He is an early-stage technology investor/advisor, and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek. The Observer and other media have called Tim "the Oprah of audio" due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 500 million downloads. This episode is a classic but still gold. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/245

I love talking to people who've been in the online marketing scene since it started. I started my first internet business in 1995 when Google was still a baby. My guest, Alex Mandossian, started in 1993. Best-selling author Harvey Mackay acknowledges Alex as the Warren Buffett of digital marketing because of his ability to make money for his students and joint venture partners. If you’re in the mood to learn about marketing from someone who’s been there since the beginning, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/244

There is so much noise in your inbox, a lot of it feels impersonal. Sometimes, you just don’t have any interest in even opening it up. My guest today, Matt Barnett, decided to change all that when he created Bonjoro. It’s a mobile app looking to renew the way businesses tackle engagement by allowing them to send quick, personal video messages directly to customers. In this episode, Matt and I discuss pivoting from that original concept, collaborating with investors, managing investor expectations, and managing remote teams. If your interest in delighting customers and creating an amazing brand has piqued, you’re not going to want to miss this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/243

Online teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Broas because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn the secrets of course creation today on Marketing Speak. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/242

It's tempting to make excuses when things get tough. Sometimes you might even think about giving up. Then you meet someone who has achieved greatness despite incredible odds, and all your little excuses seem pale by comparison. Sadly, my guest is no longer with us, but this interview is one of my most memorable Get Yourself Optimized episodes. Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and made him extremely fragile, causing him to fracture bones over 200 times by the age of 18. Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. I am one of the people he's greatly inspired, and his message speaks louder today more than ever. Tune in for some inspiration. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/241

It's an interesting time to be in marketing. We see businesses left and right shift how they communicate, and part of this may be a good thing. To better understand what we are facing and how this might affect the future, we look to marketing leaders who have the guidance to help us through the uncertainty. My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. He's been an entrepreneur for 21 years, and he's only 28. His first business venture was selling eggs out of his parents' backyard. Tune in for a wonderful discussion. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/240

When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple, yet effective, approach. You'll hear all about it when you tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/239

An outstanding content marketing strategy must be something that works hand in hand with SEO. In this episode, Co-Founder and CMO of Orbit Media Andy Crestodina joins me to talk about the psychology of brand marketing, and the economy of reusing content across different platforms from podcasts to checklists to blogs. I saw Andy speak at Content Marketing World, and he just killed it--I knew I had to have him on the show. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/238

Business owners are being gravely challenged by these uncertain times. This pandemic has brought up a forced shift. We realize once this is all over, we are all going to have a "new normal." What does this mean for businesses? Is it even possible to thrive through this type of adversity? Luckily, I am joined by one of the brightest minds in my network. Today's Marketing Speak guest is Joe Polish. Joe is the founder of Genius Network, one of the highest level groups in the world for Entrepreneurs. I am proud to be a part of this group of like-minded individuals. Joe is also an author, podcaster, and philanthropist. His entire bio is a force to be reckoned with, and if you're interested in business and self-development, don't miss out on this episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/237

Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, “Impossible to Ignore.” If you want to learn how to create a memorable presentation design, great verbal delivery, and increase audience engagement, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/236

Machine learning cannot be ignored. It's getting increasingly relevant in the business world today. In simpler terms, if you don't want to become obsolete anytime soon, you’ll want to get familiar with AI. My guest, Ali Najafian was ahead of the game. He started learning and implementing AI and e-commerce strategies even before it was trending. Ali is the CEO and founder of Alfred Intelligent. He’s not just a true innovator, he’s also a client. In this episode, we talk about his early beginnings and how to use AI and other innovative tech to enhance your marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/235

Using blockchain for your business might sound risky, but doing your research and knowing what fits your organization best might lead you to become future-ready. My guest, Daniel Liebeskind, has a story of how blockchain decentralized their business operations. He also shares how SEO made a very significant impact on their website, Everipedia. Daniel Liebeskind is the Chief Product Officer at Everipedia, a Wiki Encyclopedia for everything that powers humanity's understanding of the world around them. Tune in as we talk about the benefits of using blockchain and SEO in building your business/organization. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/234

A strategic mindset can achieve explosive growth. Melissa Monte joins me for today’s Marketing Speak to share her fascinating success story. Melissa is the host of the hugely popular Mind Love podcast. Forbes named her show the #1 Podcast for your Life and Career. Now she’s spilling her secrets. Melissa and I talk about how to get your foot in the door, start a life-changing business, and pave the way for success. Disclaimer: it’s not all rainbows and butterflies. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/233

There is science when it comes to succeeding with people. If you don't find yourself charismatic, my guest, Vanessa Van Edwards, claims that they aren't born, they're made. So if you're nervous about your next networking event, or next marketing pitch, or simply just saying hi to a stranger you'd like to be friends with, this episode can help you a lot. Vanessa is the Lead Investigator at the Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages, and more than 20 million people watch her on YouTube. Tune in! The show notes, including the transcript and checklist to this episode, are at marketing speak.com/232

Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only tells you what your IP address is, but also shares great information about how to keep your data safe on the internet. Tune in as we talk about the highs and lows of building and growing your own website and business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/231.