Marketing Speak | Take Your Marketing To The Next Level

I am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields.  Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground implementation of SEO and conversion optimization. Today’s episode offers vital SEO knowledge and actionable steps. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/386.

My awesome friend, Jay Abraham, is back on the show. Jay, aka "The 21.7 Billion Dollar Man," is a proven business leader and top U.S. executive coach. As founder and CEO of The Abraham Group, Jay has spent his entire career solving complex problems and fixing underperforming businesses. In this Marketing Speak episode, Jay shares his experiences in Dr. Barry Morguelan's private client group, High-level Mastermind.” He also discusses how to harness quantum energy and apply it to your life, business, relationships, career, and many more. Tune in! hThe show notes, including the transcript and checklist to this episode, are at marketingspeak.com/385.

In today's Marketing Speak episode, join me as I share my METal International:SEO and Conversion talk. In this informal workshop, I showcase an excellent way to master the practical implementation of SEO and conversion optimization. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/384.

It's amazing how a deep understanding of your values can unlock your greatest power and potential. Today, I am joined by Dr. John Demartini as we discuss his strategies for his success. We discuss how gratitude and values can greatly impact your business. We also cover how to communicate and articulate your values to your team members, how to motivate them through their own values, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/383.

Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you’re curious about your own website’s performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.

Today's Marketing Speak episode is quite different. My good friend and client, Brandon Yosha, joins me to discuss how SEO positively changed their business. We also talk about the principle of preeminence and how to make the world a better place. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/381.

You don't need to be a tech geek to leverage SEO in your business. In this Marketing Speak episode, I'm delighted to share my talk with my daughter, Chloe Spencer, on BlogHer2017 as we discuss how to conquer search engine algorithms. We also critique some blogs and websites and share some of our favorite tools and strategies for SEO success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/380.

SEO can change the future of your business. Do you want to take your business to the next level? In today's Marketing Speak episode, Gert Mellak and I discuss how to keep up and stay ahead of Google and your competition using the latest software, content strategies and future-proof SEO tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/379.

Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.

Money does not come from book sales! It comes from the clients you gain because of your book. Today, Suzanne Doyle-Ingram shares tips and tricks on how to leverage your book to create or grow your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/377.

I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.

A lot of marketers say content is always king. But how can you make your content king? The answer: Know how to utilize SEO and create the right strategy! Today's guest is Lukasz Zelezny, a keynote speaker and an SEO consultant for mid-to-large corporations and organizations with 15 years of experience. Lukasz focuses on increasing organic traffic, conversion rates, and return on investment through SEO. In this episode, Lukasz talks about the importance of keyword research in creating unique and valuable content for your SEO strategy. He also shares the tools he uses for SEO and some case studies of his clients. This interview will surely give you tips and tricks in SEO that you can use for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/375.

Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/374.

Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same. My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Vat19.com, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views. In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/373.

Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.

If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps. Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/371.

Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.

“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.” I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller. Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.

No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship. Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.

To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients. Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula. Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.