The Fizzle Show

As an independent entrepreneur, your business lives or dies on the progress you make week in, week out. Let’s talk about some EFFECTIVE ways to stay focused on things that matter. Avoiding distractions is utterly essential to your success, but that little device in your pocket… yea, that one… the one with the screen and the apps and the notifications… that thing is hungry, and all it eats is YOUR ATTENTION. When you’re scrolling through a Facebook feed or half-a-dozen videos deep into an unanticipated YouTube binge, do you know what’s happening? Well, I’ll tell you what’s NOT happening: your business ain’t growing and your projects AREN’T getting done. So, here’s the deal… … we’re not recommending a puritanical approach to business where modern technology is abandoned. The internet is undeniably powerful for building massively successful online businesses, included our own. But we must make sure we are using the tool, not the other way around.

The whole “sales” thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms. In the online business world, there’s a lot more fun shiny stuff to talk about than real deal selling. Sometimes we inadvertently make content creation the sun around which our entire businesses orbit, as if churning out enough content powers our business. But as a Fizzler, Harriet, admitted in a recent email, she created 300 videos and never made more than $5,000 a year in her business until she dealt with some deeper sales fear. So today, we’re facing this head on: sales is the sun, or the engine of our businesses. Without sales, you’ve got a glorified hobby.

As entrepreneurs we’re always finding new things to educate and give us a little motivation. Because, I mean, we’ve got to strategize and sh*t, you know!? And strategizing takes effort. And then after the strategy, we gotta do ALL THE WORK. You know what I mean? That can take a lot out of a gal. So, on the show today we’re talking about 10 links that are helping us so far this summer, 2017. You’ll find books, ideas, products and services linked to below. And more importantly, in the podcast episode you’ll hear WHY these things might be so important to your work. Enjoy! Show Notes: http://fizzleshow.co/226

As an independent, a full time indie-entrepreneur, a maker of things that sell, a creator of my own wealth, a designer of my own creativity over time, I feel a strong call to do more things my way for the results I want. Which, for many of us, seems to beg this question: **can you give more of yourself over to being a creator?** Often times I hear it referred to as *“pursuing completely”* — like, how completely are you pursuing your thing? I think this plays solidly into that dream of being an artist who abandons herself to her work. Like, many of us really, if we’re honest, feel like we should have that kind of abandon, conviction, sold-out-ness to the thing we’re pursuing. Right? **BUT, what if pursuing that thing is putting other things in our life in jeopardy? ** What if we want to pursue our blogging more *completely*, BUT our blogging isn’t contributing to our financial needs yet. We want to give blogging more time because maybe that’s what’s necessary for us to even get to a place where we can generate

How can we decrease the volume of fear in our head and increase our feeling of confidence? Because, for many of us, if we can do that, won’t our work have a better chance of succeeding? “I got this!” That’s the feeling we want. “I *got* this. I can do it.” You know what I think of when I think about confidence? I think about the difference between “this *MIGHT* work” and “this might *NOT* work.” Which way does the voice in your head normally sound like? For many of us it’s WAY more common to resonate with “this might NOT work.” Truth is, for many of us, it’s difficult to feel positive, optimistic or confident about a creative idea or project. **Does your head sound like that?** Well, you’re in for a treat because you’re about to hear things you need to hear about confidence, how to grow it and how to change that dialogue in your head. **Because you need confidence to take the right kind of risks,** and success for us independents relies on us taking the right kind of risks with the right kind of energy and ou

No matter what kind of business you’re thinking of starting, you have got to solve a REAL problem with a REAL solution. We tear apart this idea in depth with Dan and Tom from [Studio Neat], makers of fine, modern physical products. They’ve just launched a brand new (and very unique) [notebook on Kickstarter], and it hit it’s goal in just a few hours. So, naturally, we wanted to ask them about what they’ve learned about business in their several years creating successful products from scratch. Here’s three pieces of advice from them good for *all* of us, no matter the kind of business we’re running: More at http://fizzleshow.co/223

If you make a podcast or need to interview people at all, there’s a trick you can use to get deep into interesting material. You know that’s how your podcast or youtube channel or interview posts get popular, right? By having incredibly interesting content? That’s the trick. And this tip is going to help you get that interesting moment into more of your content. **You simply have to hear this tip in action… honestly, it makes it so easy to understand.** In the podcast episode here Steph shows us three moments in her own show where she used this trick to find “the moment” for each of her guests. Show Notes: http://fizzleshow.co/222

Recently we’ve experienced some work being stolen. Creative ideas getting plucked up and sold elsewhere without attribution. This isn’t new for us. Nor is it new for many who do work online. In creative work there is often this risk that ideas or product can be stolen, used elsewhere by other people. In fact, you may have heard that old adage great artists *steal*, which is to say that much of your own creative work may be have been heavily influenced by other work that came before you. How can we indie entrepreneurs navigate these tumbly slopes? How should we think about this? How should we behave and how should we protect ourselves? This is what we get into in the podcast today. A *great* episode for any of us who want to be lifetime creatives. Enjoy! Show Notes: http;//fizzleshow.co/221

If you work with clients directly there’s a very good chance you’re going to have to deal with some shitty situations. - Clients asking for late refunds - Clients delaying payment for waaaaaaay too long - Customers leaving bad reviews on Yelp, Etsy or something like it - Clients changing requirements in the middle of a project - Client taking *forever* to get back to you, stopping your progress, and preventing you from finishing and getting paid - Clients ending up completely unhappy with the work On the podcast episode and article below we walk you through several steps to try to alleviate your client blowouts. And we go one very necessary step further and help you understand steps you can take to keep blowouts like this from happening! Show Notes: http://fizzleshow.co/220

We know you’ve heard it before (um, even from us) — you should join a mastermind group, also known as a group of 4-6 people who meet about every two weeks to give each other advice and hold one another accountable to big goals. It’s kind of a no brainer, isn’t it? We all know that trying to do it all alone as an entrepreneur is a recipe for eventually giving up when the going gets tough. So to join forces with people who get what you’re doing, who you can bounce ideas off of — it’s basically a way to build an informal board of advisors into your business. We’ve already written all about masterminds, what they are and how to find them. So for today’s conversation, we’re approaching this from a new angle. We’re focusing on the pitfalls: why groups fizzle out before they really get off the wrong, how even groups with the best of intentions might set themselves up to fail, and how to build yours strong from the start to avoid losing steam. Show Notes: FizzleShow.co/219

In this episode we hear the back story of Jonas Ellison, now a leading publisher on Medium.com. Jonas tells how he started as a freelancer, got burnt out on working with clients, and then found his way to creating an audience around a topic he loves. Enjoy! Notes: http://fizzleshow.co/218

Jonas Ellison spent the last year growing an audience on Medium.com, and it worked… accidentally. On the show today you’re going to hear tangible tips about Medium.com, which will help you decide if you should use this growing platform to grow an audience. There are some new features on Medium that make both Corbett and Chase do a bit of a double take on using this platform. Grab a cuppa and dive in for some entertaining education about the “youtube for bloggers”, Medium.com. Enjoy! ShowNotes: fizzleshow.co/217

Travel can lead to inspiration, vision and clarity for your business. That can mean *huge gains* when you’re an owner-operator of a small business. As indie-preneurs and solo-preneurs we can often be the bottleneck for our business. Our mindset can be the leading cause of atrophy or stagnation in our strategies and execution. Play time, vacation and travel, however, can be used to “knock the barnacles off” and reset our intention and focus so we can see clearly and move with more purpose. BUT you may not want to put everything on hold and dive right into vacation without planning it through a bit. So, in this podcast we teach you how successful indie entrepreneurs think through and plan their vacations. 
Enjoy! Show notes: fizzleshow.co/216

In this episode we walk through a process to get clarity about what projects you should focus on next. You know the feeling… too many projects on the todo list; you bit off more than you can chew. So we could all use a simple process to get us back on track. We call it the Energizer Planning Method because when you go through this process you’ll have clarity and confidence about exactly what’s next… and that just happens to be very energizing. Show Notes: fizzleshow.co/215

Is the work you’re doing towards your goal working at all? What if you’ve been working for several months and don’t have much to show for it? Is this normal? Is this how it works at first? Speaking of normal, what is normal!? What kind of results should you be expecting? Today on the show we talk about several places you can look to diagnose where your problem might be coming from. And the first step is looking at those expectations. How can we *intelligently* set our expectations in modern indie business? Dive into the show and enjoy… Show Notes: fizzleshow.co/214

Work. Side-hustle. School. Morning routine. Kids. Commute. Exercise. Meditation. Meal prep. Rest. Evaluation. If you’re like me, you fill your days with as much “I’m supposed to do this” stuff as possible. I’m supposed to exercise. I’m supposed to have good ideas for my business. I’m supposed to be diligent about executing those ideas. I’m supposed to eat healthy. I’m supposed to be present. I’m supposed to make enough time for my family. Oh yea, I’m supposed sleep well too. It feels like A LOT, like too much, if I’m honest. So, it was *amazing* to see this topic brought up on the Fizzle forums by Xenia Ferraro who asked: *How do you balance your life?* She adds: > “how in the world do you do it?? I always thought I was awesome at time management **but I'm finding that I may be taking on too much?** Spreading myself too thin? I would hate to give anything up for the time being, but am nervous I may have to.” Show Notes: fizzleshow.co/213

In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance, team building, and on and on. In a bigger business, a CEO would care about all these things, but they wouldn’t be his or her primary focus. A CEO’s main job in a bigger company should be to own the company’s vision and convince everyone possible of why they should support that vision. Customers, investors, employees, everybody. Beyond that, a CEO is responsible for making sure the company’s efforts are driving progress toward that vision, and that the business has the resources it needs to succeed (skills, talent, money). Read More: Fizzleshow.co/212

Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves. I call this resonance. The deeper you can resonate with your customers, the more effective everything is. **And today on the show we have, what I call, a resonance expert.** (BTW, Steph is on vacation with her family and will return next week for a proper Fizzle Show episode on how to be CEO of your business… drawing on insights from this conversation as well as the previous one with John and Dana.) So, back to our resonance expert — Vanessa Van Edwards is like a Malcom Gladwell or Brené Brown, a researcher who can deftly and expertly translate that research into tangible, accessible communication. Vanessa’s topic of research and training is: cracking the code of interesting human beh

I’d venture to say that most of us, when we think about a “successful business” we’d want to create, it will look like what is known as a *lifestyle business.* These are the kinds of businesses where your business serves your life, not the other way around. And with the tools of the internet and extremely affordable training like [Fizzle’s Courses], this kind of business has become a real, viable approach to revenue earning and wealth creation. BUT — and this is a big but here — it’s still a difficult path. Becoming a doctor is a viable path for you as well, but we all know it ain’t easy. You don’t just “fall into” becoming a doctor. Now, though it’s true that many people really have just “fallen into” success of many shapes and sizes online, it’s not a smart strategy to count on it. Just like becoming a doctor or a skydiving instructor (speaking of “falling in!”), it makes sense with an online business to understand what are the elements necessary for success, what expectations are *intelligent* to

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, [aiming at a smaller business niche]. Now, if you’re already selling a bunch of product successfully — if your storehouse and bank account is full! — well then, you probably don’t need to specialize any more… it’s working, you’ve got it, well done. But, for many of us — especially those of us who are still getting our businesses off the ground — specialization, aiming at a smaller niche, focusing on a more precise target market, can make all the difference in getting your business flying, getting found, producing revenue. A great niche can help you: - get that difficult and necessary initial traction because your business is more remarkable to specific group of people. - resonate powerfully with visitors when they l