Sinopsis
Automotive Aftermarket Success Stories
Episodios
-
Can I Afford to Buy my Building? Should I Though? [E141] - Business By The Numbers
24/10/2024 Duración: 32minIn this week's episode of Business by the Numbers, Hunt Demarest, CPA, discusses the critical decision of whether auto repair shop owners should buy their current building or move to a new location. With skyrocketing real estate costs and fluctuating interest rates, understanding the financial implications of this decision is more important than ever. Hunt breaks down how to calculate the impact of such a move on your shop’s bottom line.Key Points:Weighing the pros and cons of buying your shop’s building vs. relocating.How to calculate the financial impact of moving or purchasing real estate.Understanding the role of gross profit percentage in your decision-making process.Real-world examples of auto repair shops navigating these tough decisions.Key factors to consider when forecasting sales and profitability after a move.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your bu
-
Never, Ever Let Your Domain Name Expire [E123] - The Auto Repair Marketing Podcast
23/10/2024 Duración: 12minToday’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.Grab your headphones, hit play, and let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Aftermarket Radio Network: https://aftermarketradionetwork.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Bo
-
Geeking Out With The Motor Oil Geek [E157] - Diagnosing the Aftermarket A to Z
23/10/2024 Duración: 34minOil analysis expert Lake Speed Jr., "The Motor Oil Geek," explains the critical role of oil analysis in diagnosing engine health and performance. Lake Speed Jr. is the son of race car driver Lake Speed Sr.Lake Speed Jr.https://www.speediagnostix.comwww.youtube.com/@themotoroilgeekShow NotesDiscussion on Friction and Lubrication (00:00:45)Oil Analysis Services (00:02:12)Importance of Trend Analysis (00:03:13)Interpreting Oil Analysis Data (00:05:29)Evidence-Based Diagnosis (00:06:34)Identifying Head Gasket Leaks (00:07:22)Comparing Testing Methods (00:09:10)Experience in Oil Analysis (00:11:47)Early Detection of Engine Issues (00:12:43)Fuel Dilution Problems (00:13:18)Diesel Engine Challenges (00:17:11)Diagnostic Value of Oil Samples (00:18:55)Ecosystem of Vehicle Data (00:19:57)Value to Vehicle Owners (00:21:19)Misunderstandings About Motor Oil (00:22:45)Data-Driven Decisions (00:25:01)Importance of Filtration (00:26:24)Foam and Lubrication Properties (00:30:18)The Impact of Innovation (00:32:08)Rules Evolvin
-
The Top 12 Success Strategies From Professional Auto Service CEOs [RR 1000]
22/10/2024 Duración: 23minThanks to our Partner, NAPA Auto Care Welcome to a special milestone episode of "Remarkable Results Radio," hosted by Carm Capriotto. As we celebrate our 1000th episode, we're not only reflecting on the incredible journey we've taken together, but also unveiling something special—12 Success Strategies From Professional Auto Service Ceo's, distilled from over 2,000 podcast episodes that have shared invaluable insights from industry leaders, shop owners, and experts. Over the past nine years, Carm has gathered a wealth of knowledge from the brightest minds in the automotive aftermarket. Each episode has contributed to a deeper understanding of what drives success in this ever-evolving industry. These 12 strategies are drawn from the real-world experiences and lessons shared by our remarkable guests. This episode is more than just a celebration—it's a resource for you. These strategies are designed to help you evaluate and strengthen your business, ensuring long-term success in the automotive aftermarket. Tha
-
Tough Talk: Tips for Calmly Tackling Controversial Topics with Evan Wisner [E013] - Speak Up!
21/10/2024 Duración: 39minThe title of this show, Speak Up, might spark some funny reactions—some may assume it’s all about raising your voice on big issues. That’s not entirely off, but there's a right and a wrong way to talk about important, controversial, or shall we say, passionate topics.In this episode, our host Craig O’Neill welcomes back a friend of the show and returning guest, Evan Wisner! Evan, a therapist and counselor, brings his expertise to guide us through the world of "controversial conversations."This discussion stems from a recent exchange between Evan and Craig at a Toastmasters meeting, with the upcoming U.S. election serving as a timely backdrop.Listeners will benefit from Evan's deep insights, offering practical advice for navigating difficult conversations—whether at work, in your personal life, or even in the shop.Key topics include:Expressing your perspective clearlyResponding thoughtfully to othersDefining what makes a conversation controversialNon-violent versus violent communicationMost importantly, Evan o
-
Project Alpha: The Acquisition of a Hidden Gem [E187] - Chris Cotton Weekly Blitz
21/10/2024 Duración: 15minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base,
-
“I’m Just One of the Guys!” Being Seen Beyond Gender and Ethnicity [FTR 108]
19/10/2024 Duración: 08minThanks to our Partners, Shop Boss, and 360 Payments Emily Chung shares her experiences as a female minority shop owner in the automotive industry. She reflects on societal tendencies to highlight differences rather than commonalities. She encourages her peers to engage with her on business-related topics rather than focusing on her gender and ethnicity. Emily Chung, AutoNiche in Markham, ON. Emily’s previous episodes HERE Show Notes: Watch Full Video Episode Emily's Perspective as a Female Shop Owner (00:00:26) Challenges and Comments Faced (00:00:56) Desire for Business-Focused Conversations (00:01:41) Importance of Leadership and Skills (00:02:29) Understanding Intentions Behind Comments (00:03:52) Common Ground with Male Counterparts (00:04:57) Personal Mindset on Success (00:06:04) Role Model Considerations (00:06:54) Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it
-
The Invisible Paycheck: Retention Strategies Beyond Pay [THA 403]
18/10/2024 Duración: 42minThanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay. Joelle Pollak, and Lisa Coyle, Co-Founders, Promotive. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]: https://remarkableresults.biz/remarkable-results-radio-podcast/a392/ Discussion on Technician Wages (00:01:05) The Challenge of Salary Expectations (00:02:08) Understanding Costs of Hiring Technicians (00:03:15) The Concept of the Invisible Paycheck (00:04:15) Importance of Communicating Benefits (00:05:17) Navigating Market Expectations (00:07:56) The Role of Coaching and Support (00:09:08) Retention Strategies Beyond Salary (00:10:2
-
Ego Death and Leadership: Redefining Success [RR 999]
18/10/2024 Duración: 37minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the ASTA Expo, discover strategies for scaling businesses, attracting top talent, and implementing efficient workflows. Tune in to gain valuable knowledge on leadership, accountability, and how continuous learning can drive transformative success in your automotive business. Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ The Institute Summit: February 6-8th, 2025, Amelia Island, FL: https://www.wearetheinstitute.com/summit Scaling Businesses (00:03:21) Market Consolidation Concerns (00:05:35) Coaching Trends (00:06:24) Importance of Coaching (00:06:43) Vetting Coaches (00:09:35) Accountability in Coaching (00:11:10) Grace in Leadership (00:12:55) Balancing Business and Coaching (00:15:08) Career Pathing in the Automotive Industry (00:18:58) Mentorship and Coaching (00:19:49) Leadership Qualities o
-
How to Prepare for Disaster [E140] - Business By The Numbers
17/10/2024 Duración: 29minIn this episode of Business by the Numbers, Hunt Demarest, CPA, from Paar Melis and Associates, breaks down essential steps every auto repair shop should take to prepare for unexpected disasters. After hearing about a client’s close call during a recent Florida storm, Hunt talks about practical advice, tax implications, and planning tips to safeguard your business. Whether it’s power outages, fire, or lost revenue, this episode covers all the bases to ensure you’re ready for anything.How to evaluate the tax benefits and practicality of purchasing a generator for your shop.Why it’s critical to back up your shop’s data, and how neglecting this can cost you thousands.The importance of having three months of operating expenses saved for unexpected downtime.What types of insurance coverage auto shops should prioritize, including lost revenue insurance?How backup internet options like Starlink can keep your business running smoothly, even in emergencies.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS
-
How To Rank Auto Repair Keywords In Large Cities [E122] - The Auto Repair Marketing Podcast
16/10/2024 Duración: 24minWelcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know Ab
-
Integrity, Bias, and The Cobra Effect [E156] - Diagnosing the Aftermarket A to Z
16/10/2024 Duración: 22minThanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Matt explores integrity and ethical behavior in the automotive repair industry. Using a reality TV challenge show as a metaphor, Matt illustrates how individuals can manipulate situations for personal gain, paralleling the ethical dilemmas faced by technicians who may lie to customers or recommend unnecessary repairs to boost earnings. He discusses the impact of reward systems, particularly flat-rate compensation, on behavior and introduces the "cobra effect" to highlight unintended negative consequences. Matt encourages listeners to reflect on their practices and prioritize integrity to build trust and ensure sustainable business success.Integrity and ethical behavior in the automotive repair industryThe impact of reward systems on technician behaviorFlat-rate compensation and its implications
-
A Hands on Adventure: Uncovering An EV Battery! [RR 998]
15/10/2024 Duración: 41minThanks to our Partner, NAPA Auto Care Recorded at the NAPA Autotech Training Research Center in Canton, OH, Tracy Capriotto and Bill Weaver from NAPA Autotech Training take listeners through an in-depth, hands-on training session focusing on the safe handling and disassembly of high voltage battery pack, specifically from a Chevrolet Bolt. With the increasing prevalence of these vehicles, it is essential for automotive professionals to stay informed and equipped to handle the challenges that come with servicing them. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes Watch Full Video Episode NAPA Autotech: https://www.napaautotech.com/learn High Voltage Battery Pack Overview (00:00:16) Importance of EV Training (00:00:36) Safety Gear and Protocols (00:00:54) Understanding Arc Flash Protection (00:02:23) Preparation for Battery Disassembly (00:04:06) Manufacturer's Instructions for Disassembly (00:05:36) Types of Bolts Used (00:07:06) Voltage Levels i
-
Effective Communication in Your Weekly Huddle with Josh Parnell [E012] - Speak Up!
14/10/2024 Duración: 48minIn this episode Craig welcomes his friend Josh Parnell. Josh and Craig have both had the pleasure of working with Christian Brothers Automotive (CBA), and it was at events organized through CBA that Craig initially had the opportunity to see Josh speak.Josh has some great stories and eagerly demonstrates his heart for cultivating leaders in shops and teaching on concepts which help leaders communicate more effectively.Topics are focused on the importance of regular team huddles and Josh’s Five rules for effective communication.Speak Up listeners will recognize a number of familiar principles and enjoy the opportunity to hear insights from this excellent guest.Watch Full Video EpisodeJosh Parnell, Limitless Leadership Coaching: https://josh-parnell.mykajabi.com/limitless-leadership-performance-coaching-1Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmastersThank You To Our Partners:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good
-
Coached People always Outperform Uncoached People. That’s a fact [E186] - Chris Cotton Weekly Blitz
14/10/2024 Duración: 08minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuab
-
Are You Embracing Vehicle Complexity? [FTR 107]
12/10/2024 Duración: 05minThanks to our Partners, Shop Boss, and 360 Payments Donny Seyfer from NASTF highlights the increasing complexity of vehicle systems, security concerns like vehicle theft, and broader issues such as employment and the right to repair. Donny Seyfer, NASTF, Listen to Donny’s previous episodes HERE. Show Notes: Watch Full Video Episode Importance of Embracing Complexity (00:00:26) Vehicle Theft and Security (00:01:01) Challenges in the Industry (00:01:35) Right to Repair Evolution (00:01:53) Preparation for Vehicle Repairs (00:03:15) Embracing Complexity for Professional Growth (00:04:21) Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Joi
-
Shop Owners to the Rescue: Friends First, Competitors Second [THA 402]
11/10/2024 Duración: 40minRecorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, join the discussion about the unparalleled camaraderie, local business support network, lifestyle changes, and management strategies shared among automotive business peers. These automotive industry leaders showcase the value of having a contingency plan and the impact of personal and professional transformations over the years. Mark Bergasse, Mark's Auto Service, Ontario Glen Colling, Eastside Auto Service, Ontario Carlo Sabucco, Sil’s Complete Auto Care Centre, Ontario, Carlo’s previous episodes HERE. Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ RR 341: Friends First-Competitors Second: https://remarkableresults.biz/remarkable-results-radio-podcast/e341/ Mark's Heart Attack Incident (00:02:29) The Impact of Local Networks (00:05:38) Competitive Yet Collaborative (00:06:49) Shared Customers and Support
-
Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]
11/10/2024 Duración: 27minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This 'Unstoppable Framework' is designed to help auto shop owners enhance their business operations and achieve a better work-life balance. Maryann Croce emphasizes the importance of defining core values and vision, which serve as guiding principles and a roadmap for the business. The discussion highlights how these foundational elements foster consistency, build trust with customers, and create a positive team culture. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Worksheet for Episode 1 Core Values and Vision https://bit.ly/47KwENK Overview of the Unstoppable Framework (00:00:20) Core Values and Vision (00:01:06) Three-Day Weekend System (00:02:20) Defining Core Values (00:04:42) The Importance of Consistency (00:08:36) Team Culture and Trust (00:09:51) Vision as Direction (00:15:50) Legacy and Reputation (00:16:46) Vision's Impact on Growth (00:20:16)
-
How To Read and Analyze a Profit & Loss Statement [E139] - Business By The Numbers
10/10/2024 Duración: 32minIn this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis Associates, explores how auto repair shop owners can simplify their financial statements using the 50/30/20 profit model.Key Topics:Simplifying KPIs to focus on the most impactful metricsHow to effectively analyze your P&L statementIRS tax extensions for those affected by hurricanesDeep dive into the 50/30/20 profit modelhttps://www.irs.gov/newsroom/irs-provides-relief-for-helene-various-deadlines-postponed-to-may-1-2025-part-or-all-of-7-states-qualifyThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your busine
-
How To Make Your Brand Stand Out [E121] - The Auto Repair Marketing Podcast
09/10/2024 Duración: 36minToday, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/ McCart’s Auto Center - R