Sinopsis
Make your business work for you. Serial entrepreneur, Inc. Magazine Columnist and Host, Eric Holtzclaw shares the tips, tools and expert advice you need to grow your business.
Episodios
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The Claw: Aligning Your Marketing with Business Opportunity with Justin Newell from Inform
08/09/2021 Duración: 36minToday on The Claw, Eric is joined by Justin Newell. Justin is the COO of AI workforce management solution, Inform Software. On this episode, Justin discusses the digital shift in supply chain management, return on optimization (ROO), and why and how to incorporate your Marketing in decisions beyond sales and marketing. Listen in to learn about the AI projects Justin is working on with Delta and other logistic companies.
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Display Advertising with Andrew Fischer
07/07/2021 Duración: 27minHow can advertisers move their buyers along the customer journey? Andrew Fischer of Choozle joins Eric on the podcast to discuss display advertising and how to optimize it in your marketing.
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Answering the Call for Diversity, Equity and Inclusion in Your Marketing Messages
05/05/2021 Duración: 37minToday on The Claw Podcast Eric is joined by Quinetha Frasier. Quinetha is a promoter, connector, and the Founder of of Southern Equity Collective. On this episode she talks about diversity equity and inclusion as it relates to your business and how to embed these concepts into your marketing.Listen in to learn what the most dangerous type of leader is.
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Lessons from the Academy Awards with Bryan Coley
28/04/2021 Duración: 32minWhen you look ahead to the future, do you know what the strongest indicator of where we are headed as a culture is? It's not academia or Wall Street. It's not politics. Research has actually found politics is the LAST indicator. Turns out arts and entertainment is what leads and creates our culture. This week on The Claw Podcast, Bryan Coley, Chief Creative Officer of Reel Experiences, joins Eric to talk about how you can use Netflix to strategize your next move as business leaders and as as marketers.
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Your Sales Team Is Broken with Crispin Cruz
21/04/2021 Duración: 47minOn this episode of The Claw, Eric is joined by Crispin Cruz. Crispin is a seasoned sales expert and the founder and CEO of Sales Arbiter.Sales and marketing are often listed together but really are not the same. Crispin joins the podcast today to talk about aligning your sales and marketing teams and the 7 parts of the sales process. Tune in and find out where you can support and augment your sales team.
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How to Create a Space That Reflects Your Brand with Chris Bisceglie
14/04/2021 Duración: 36minThe office is coming back but will it ever be the same again? Today on The Claw, Chris Bisceglie, VP of Marketing at Atlanta Office Interiors, joins Eric to discuss upcoming office trends, why your office reflects your brand and impacts your bottom line, and how to create a space that tells your story. Listen in to hear how the Liger Lair was designed and then register for our Open House to come see the space in person: https://1l.ink/2T42LG8.
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The Intersection of Data and Creativity: How to Create Marketing Messages That Convert with Jackie Chism
07/04/2021 Duración: 32minA few weeks ago Fela Smith joined The Claw to teach us that the biggest marketing mistake executives make when it comes to creating marketing messages is talking to the wrong audience. This week on The Claw, Jackie Chism, Lead Writer of Liger Partners joins Eric to teach you how to use persona data and research to write messages that convert. Listen in for one simple tip to transform the effectiveness of your copy.
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Buying High So You Don’t Have to Sell Low with Dakota Ward
31/03/2021 Duración: 30minWe've all heard "buy low, sell high." You've probably even practiced this philosophy. This week on The Claw Podcast, Dakota Ward joins Eric to discuss the one time that phrase must be reversed if you want to win big. Listen in to find out what Executives need to understand before they pull the trigger on their next marketing spend.
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The Biggest Marketing Mistake Executives Can Make with Fela Smith
17/03/2021 Duración: 35minAre you spending your marketing budget in the most effective and efficient way? Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy. Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.
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Why Content Should Be Your Company's Top Marketing Priority for 2021
10/03/2021 Duración: 33minContent marketing is an essential part of your strategy. Tune in to this episode of The Claw to find out more!
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Marketing for Small Businesses with Courtney Psinas
03/03/2021 Duración: 30minLocal business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors.
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Strategic Funding with Lavonya Jones
24/02/2021 Duración: 25minOn this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.
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The ROI of Creativity with Craig Slike
17/02/2021 Duración: 29minToday on The Claw, Eric is joined by Craig Slike, Director of Creative Services at Liger, to discuss the ROI of creativity. Today's discussion centers around how executives can navigate creative strategy for their companies when they may not have a creative bone in their body. Tune in to learn his tips and secrets to a successful campaign.
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Marketing Metrics Don't Matter with Cynthia Hayes
10/02/2021 Duración: 30minOkay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.
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Canned Heat Podcast Ep 21: Patents, Copyrights, and Protecting Your Property with Steve Wigmore.
03/01/2020 Duración: 28min -
Canned Heat Podcast Ep 20: Taking Your Business from Niche to Mainstream with Al Vilar
10/12/2019 Duración: 26min -
Canned Heat Podcast Ep 19: Pitching Isn't a Game - How to Dominate the Rounds with Ashlee Ammons
27/11/2019 Duración: 34min"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.
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Canned Heat Podcast Ep 18: StrongHER Together - Personal Branding for Women in Business with Kristin Smith Andree
25/10/2019 Duración: 21minKristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.
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Canned Heat Podcast Episode 16: Print Marketing Is Alive and Well with Mark Alan McKenzie
13/08/2019 Duración: 30minThe right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives.