Build Your Best Business

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication.    Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape.    To connect with Eric, click HERE    To connect with Patrick, click HERE    Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing   Visit us at: https://ligerpartners.com/   Follow Us on Social:   Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.c

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.   To connect with Eric, click HERE   To connect with Brady, click HERE   Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing   Visit us at: https://ligerpartn

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.   To con

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out chall

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.  

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding. To connect with Emma, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Most organizations, whether they realize it are not, service organizations. A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested. In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all. To connect with Patrick, click HERE. To connect with Eric Holtzclaw, the host of the show, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe. To connect with Stella Huffman, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it." In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster. To connect with Jeremy, click HERE. To connect with Eric Holtzclaw, the host of the show, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Earned media, it's a useful thing. It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement." "It works like a referral in a way." Useful - but resource-intensive, slow to build, and inherently unpredictable. This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE. To connect with Eric, the host of the show, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

With business-solutions purchases, "most people don't make immediate decisions." As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence." This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience. In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process. To connect with Stephanie, click HERE. To connect with Eric, the host of the show, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content. To connect with Zachary Slingsby, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podcast. To connect with Tom Schwab, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance. To connect with Jon Morris, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center. To connect with Zee Jeremic, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice. To connect with Ericka Surit click HERE. To connect with Eric Holtzclaw click HERE. To subscribe to our YouTube Channel click HERE.

Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he. To connect with Evan Johnson, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.