More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, we're talking to Kelsey Reidl from Toronto, Canada, where she offers one-on-one marketing coaching services that help small to medium-sized businesses build evergreen systems to clients buy their services as soon as they're ready.  Kelsey started her marketing career in the corporate world, working for health food brands before becoming a freelancer and building an online course called the Visionary Method, helping business owners build online and offline marketing strategies. We talked about all the ways she can scale her existing business and really developed this idea of maximizing the relationships she's already building to create sustainable results for both her and her clients.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend Mike Koenigs. We've known each other for more years than I care to remember. He's a brilliant marketer and has always been on the leading edge of new marketing technologies. We had a great conversation about all the buzz around AI and how it will affect every element of our lives, our business, how we write copy, and how we think about marketing. Mike has a great take on the value and importance of now having a solid brand to stay ahead of everyone else. We ended by talking about the importance of having a bigger, better personal brand because, as businesses come and go, being seen as an authority elevates you as an individual and creates opportunities.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Kim Baillie, owner of FloralArtOnline.com and President of the Florida Art Association based in Australia.  The association has a great opportunity in 2027 as they will host the World Show for the first time in 40 years and Kim's looking to make the most of this by building an online community of people interested in creating art with flowers.  We had a great conversation about the different types of artists in the online community and the work she can do to build a list of prospects for a membership program. By the end of the call, we had uncovered a great plan to discover those five-star prospects.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking to Larry Stelley from El Paso, Texas, where he's the President of the Youth Biz Academy, a non-profit helping kids develop an entrepreneurial foundation. The program started over a year ago and has grown by creating programs to engage young people and get them involved in business and entrepreneurship. Larry's been looking for different ways to find his market, and we had a great conversation about applying the 8-Profit Activator, using a book to start the conversation, and the approaches we talk about in email mastery to get him in touch with millennial parents who have teenagers and would be keen to join programs on financial literacy, and entrepreneurship. By the end of the call, we hatched some great ideas for programs that can be created to get more leads.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Paul Whately, tax accountant at M.A. Whately based in Ireland. The firm was started almost 40 years ago by Paul's father, who grew the business by delivering a great service and working with referrals. Paul's looking to build on this success by cracking the code to a reliable source of recurring new business. We had a great conversation about what he's doing in the before unit to get in front of potential clients, compel them to raise their hands, and patiently educate and motivate them to get started. By the end of the call, we hatched some great plans to dig a well of potential leads.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Derek Menchan from right here in Central Florida. He's a bassist and classically trained cellist who's worked with many great artists and producers, and we had a great conversation about the opportunities musicians have today. He's also a college professor, and we talk about some of the ways students and artists approach marketing their music. He's currently working with artists who think commerce taints the art somehow, so we looked at all the ways to authentically build an audience. Derek's a great guy to chat with, and talking about his new project and the lessons he's picked up in the music business is a great way to think about the 8-profit activators.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Matthew Coast from Austin, Texas. You might remember Matthew as a guest on the show a few years ago. He runs a successful dating business, helping women find committed relationships, and today we're checking back in to see how his company has grown since we last spoke. It's great to hear about the changes he's made, which offers have worked well, and the indicators he started seeing that made him realize it was time to start expanding options. Matthew's great to talk with, and I love that we get to check back in to get an update from the field. Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Greg 'the moose-man' Johnson from Bear Mountain Quest in Michigan, where he owns and runs a pretty unique hog hunting experience. He's been a member of our Email mastery group for some time, so I've got to work with him on email campaigns before, and today was a great opportunity to dive deeper into what's working and what's been a challenge. We spent some time talking about the difference between fans, those people interested in following what he's doing, and the customers willing to pay to be a part of it.  Greg has a great story. He's passionate about his business and the people who come to experience the hunt, and we got chance to narrow in that audience, and the right offers to make to them.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com  

Today on the More Cheese Less whiskers podcast, we're talking to my friend Dan Martell from British Columbia, Canada, we've known each other for about 6 years now. We have a similar approach to business and the vison to create a lifestyle. Dan runs SaaS Academy, one of the largest coaching companies for software and high-speed ventures and he's invested or consulted in companies like Hootsuite, Udemy, and many other billion-dollar companies. He has a new book called Buy Back Your Time and we got to talk about the important lessons he has learned in his 20 years in business, finding your ideal customer and making sure that you meet their demand. This is a great episode as we dive into building business frameworks, going upstream, and discovering who your customer is.   Show Links: Show Notes Buy Back Your Time ProfitActivatorScore.com BreakthroughDNA.com    

Today on More Cheese Less Whiskers, we're talking with Andre Norman, mentor and renowned "Ambassador of Hope". His story is a journey in turning your life around. From illiteracy and gang activity as a child to more serious crime as an adult, he was eventually sentenced to over 100 years in prison, where during his two-year stay in solitary confinement, he had an "epiphany," and he decided to make a change. Andre is the example of something I've been thinking about a lot recently. What would happen if you applied yourSELF. Your Sphere Energy Leadership and Finances. This was the perfect opportunity to dive into the idea and hear from someone who's done just that.   Show Links: Show Notes Andre Norman ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Tyler Dawley, a 4th generation organic chicken farmer from Big Bluff Ranch in Red Bluff, California. Tyler's business is a bit different from our usual guests. He joined our world after watching a call I did with a group of organic, direct-to-consumer farmers earlier this year. He's passionate about his business but recognizes that Manny farmers are producers first and think about getting to customers second. He's making the most of all the opportunities we talk about to close that gap and talk directly to customers. This was a great show. I'm always excited to see the 8-profit activators being applied to all sorts of businesses & Tyler & I hatched some great chicken plans - pun intended ;) Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk abo

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, Joe Stumpf. Joe & I have known each other for more years than I can remember. We spent a decade on the road together, and now he's created a process work called Private Work, teaching people how to be their own coach. In more than 40 years of coaching and working with people in many different capacities, Joe discovered that most people have all the answers within themselves. The challenge, the work, is to discover it. As he says, 'You can help them with an action plan, help them get some clarity, but unless they discover the answer themselves, the likelihood of them taking action is slim.' That's where Private Work comes in. This is a great conversation & Joe's passion for guiding people through the process to let people discover their insights and tap into their resourcefulness really shows. No matter what business you're in, this idea of helping people reach a conclusion is a great lesson. Show Links: Privatework.com

Today on the More Cheese Less Whiskers Podcast, we’re talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven. You might remember we spoke a few weeks ago about nurturing the relationships he already has, and today we took that a step further by looking at how taking responsibility for the breaker panel in a client's home could develop that relationship even further. When we find other related parts of managing homes, there's an opportunity to add even more value for these homeowners by thinking in terms of homes under management.  Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penticton BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain. This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain. Now the issue is how do we get those in front of people who have this type of pain. This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue. We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on t

Today on the More Cheese Less Whiskers podcast I want to share a classic with you. This show started as a way to share the 8-Profit Activators with more people in a way that really helps them... an 'all cheese' conversation, and it was an idea that really started after one of the early shows I recorded with my good friend Joe Polish on the I Love Marketing Podcast. Way back in episode 7 we recorded a yellow pages roulette show where we opened up the yellow pages, randomly picked a business & talked about all the ways we'd market that company if we were talking to the owner face to face. It's still the show people ask me about... If it works in the yellow pages, why not talk to business owners directly. Now 228 episodes later, it's still one of my favorite things to do. So here's the original and if you want to be a guest on the show, just send me an email to dean@deanjackson.com Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the lef

Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department. I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business. So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step. It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese,

Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject li

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish. I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today. He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want. It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way. We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections’ to try and take from you. Don't forget, you can watch the video at MoreCheeseLessWhisker.com/225 and then head to WhatsInItForThem.com to find the book. Sh

Today on the More Cheese Less Whiskers podcast, we're talking with my friend and owner of the Dolphin Image Studios, home of this very podcast, Juan Pantoja. The facility here in Winter Haven has a lot of history in the movie business, and Juan and his partners took it over in 2020 and are rebuilding it to its former glory. They've done some great work on the buildings, the technology and the 8-acre 'back lot', and they're really providing a one-stop shop to movie makers. When we think about the VCR formula - Vison + Capability * Reach, they have a great opportunity to be even more successful by becoming that C, the capability for all sorts of businesses, not just movie makers. This is a great conversation with lots of ideas on taking your skills and becoming the 'who' for people looking to multiply their capability. Show Links: Dolphin Image StudiosShow TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a fre

Today on the More Cheese Less Whiskers podcast, we're talking with my new friend, country musician Ryan Joyce. I love chance encounters & that's exactly what happened with Ryan. We met because we both happened to be hanging out at the same coffee shop. Ryan is the double of my good friend Ross, so of course, I had to say something. I got to know him more, and we had some great conversations about the opportunities he has to engage and build the people who love his music, so I wanted to share some of these with you. We had a great show talking about his latest release, building his audience, amplifying the success he's already had, and orchestrating his fan base to keep them engaged and wanting more of the music he's creating. There's a lot here, and whether you're a musician or entrepreneur, You'll recognize Ryan's passion for the things he creates and his enthusiasm for sharing them with people. Show Links:Show Transcript Ryan Joyce MusicProfitActivatorScore.com     Want to be a guest on the show? Simply