More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, we’re talking with my good friend Lane Bowers. The world's most passionate marketer in the world's smallest niche! Lane's been a friend for 25 years. We met here in Winter Haven and we hit it off right away. I'd just come out of building my marketing ideas and applying it all to my real estate business. The Internet and all its opportunity was just starting, and Lane was a barefoot water skier, not just any barefoot water skier, but a former world champion, barefoot water skier. He was running ads in Water Ski Magazine, and I laid out this long business plan printed on a dot matrix printer. A manifesto showing Lane how to capture email addresses and build a business of people who are likely to do business with you in the years to come. Today we’re checking in on that story, and what Lane is doing today using the skills he learnt building that list. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Gues

Today on the More Cheese Less Whiskers Podcast, we’re talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven. We had a great conversation talking the journey he's made over the last five years from starting out to now having a thriving business with four vans and a whole crew of people doing the work. We then turned our attention to the future and looked at niching down his before unit to create opportunities rather waiting for reactive opportunities, and we talked about the big opportunity in his after unit of nurturing relationships with the people who already know him already like him already trust him. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we have a special new episode. The very first guest on the podcast was immigration lawyer, Jim Hacking. We talked then about using a book to identify his best prospects, people who are looking to move to America, and the big opportunities that he has in really tapping into building a list of people who are on that path. Now, we're starting a new season of the More Cheese, Less Whiskers podcast, in video! and our very first guest is... Jim hacking. We had a great conversation. We talked about the tremendous growth in his business since we first talked and we moved into talking about the big opportunity that he had in his After Unit now he's really dialed in the Before Unit. We talked about the books he's written with us at 90MinuteBooks.com, and the success of this YouTube channel. It's an amazing machine that continues to bring in new business for them, but now we talked about rolling that over and looking at the big opportunity in building his 'return on relati

Today on the More Cheese Less Whiskers Podcast, we have a special treat. Usually, when I have people on the podcast, I don't know them, it's the first time I'm getting to know what they're working on, but today I've got my good friend, Tim Organ. Tim is married to another good friend, JJ Virgin. I was at their house for dinner just after Christmas, we were talking about energy and focus and all those things you think about to get an edge on the New Year, and Tim gave me some supplements he had been working on as part of a top-secret project. Well, now his project, his edge performance pack, is available. It's a really great combination I've been taking since then that gives clarity and focus. What's great about it is the energy I get is what I call a 'happy energy,' rather than the amped-up feeling you might get from a caffeine-type supplement. It just helps to stay focused and clear. So, Tim and I are going to talk about the launch of his new supplement, and I'm excited for you to hear the brainstorming of t

This week on the More Cheese Less Whiskers podcast, we're continuing the conversation I had with my good friend James Schramko. Last week we focused on what was happening with James on that side of the planet; this week, I bring James up to speed on everything I've been doing. It was a great conversation, including piggybacking business models, measuring success, and... how to start a makeup business! Show Links: EmailMastery.comShow TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Last year, for obvious reasons, I didn't get to visit Australia for my annual Breakthrough Blueprint, and a two weeks' stay in Manly. So, this week I’m catching up with my good friend James Schramko to compare our work routines, what our daily schedule looks like, how we’re dealing with the changes of the last year , and what our plans look like for the future. It’s always great to see what’s on the other side of the planet! Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place. We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we talked about Profit Activator 3: How to educate, motivate, and engage in a dialogue with them so she can present the offer to join her program. It was a great conversation because she has a really focused secret target audience, looking to attract ladies who are entering their sixties and who want to amplify and get everything they can out of life. She has a real passion for this way of living. She loves the idea of working with this audience, and she's well on the way to get there. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left

Today on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share. One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you. It's a great opportunity for you to listen in to the ideas we talk about, and we also talk about something special Jay is doing with Tony Robbins tomorrow! So this Saturday, Jay and Tony Robbins are holding a marathon event called 'Lock In 2021'. They do these amazing hot seat events where Jay gets to spend a day with Tony Robbins and his platinum group. These are people from all over the world, his highest level masterminds, and all they do is tag team back and forth doing Q&A hot seats, answering questions, helping strategize or solve challenges for these business owners. Jay and Tony have edited 12 hours of the best of these sessions into a marathon session they're

Today on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you! Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word out about this new product. This is a great episode for anyone introducing a new product or idea to people. Ice cream lovers are everywhere, all over the world, so how can we apply the 8-Profit Activators to the marketing of the perfect ice cream bowl. This was a fun episode, and I think you're going to enjoy it. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Troy Royster, who owns a commercial maintenance cleaning company based in New York. They work in several States around New York, they've been in business for a long, long time, and Troy is an entrepreneur who's a student of the game! He has a long pedigree of taking action on all kinds of marketing ideas to build his business, and because of that, he's built something amazing. Now he has so much potential and so much opportunity that we had a great conversation about how to deploy these capacities, including this idea that when you can serve a lot of different people in a lot of different areas, one of the greatest things we can do is deploy our ability to select a single target market. That's going to be the big lesson in this episode. A lot of the time people set up their business so they can be selected by a wide variety of people. One of the things we have to understand when we're going out to develop our Before Unit, is that we are doing

Today on the More Cheese Less Whiskers podcast, we're talking with Bill Flitter from Moraga, California, where he's very passionately involved in youth basketball, helping kids gain confidence. He sees this as the big thing basketball skills can really do for kids, so he's had a lot of involvement in various programs. Over the years, he's developed training protocols, he's got a great name for his program, he's developed an app, and we talked about how to take all of that and package it up into an opportunity for syndicating everything he's developed for Moraga, to people all over the United States. You're going to enjoy this episode, especially if you've got something you think you might like to duplicate or scale to other marketplaces. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese

Today on the More Cheese Less Whiskers podcast, we're talking with Charles Wallace from California. This is a great conversation because we dive into the idea of creating a program around all the things Charles has learned about elite performance from his +20 years as a football coach. As we talked, it became clear that Charles has a passion for coaching quarterbacks. They have a great opportunity to maximize their abilities and opportunities, but it requires discipline and a systems approach to developing their careers. We outlined how Charles can approach something like this in a way that helps narrow your focus to a single target audience and also create something with an outcome that's worth pursuing. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we’re talking with Jeremy Segal, a commercial photographer from up in Vancouver. He asked how do you stand out as a photographer, trying to stand out among all the other photographers, and get the attention of the agencies that are hiring to do photography for hotels and commercial photography work. So we spent the hour having a great conversation about the difference between positioning yourself to be selected and doing the selecting yourself. When we talk about selecting a single target market, that's what we're talking about, you doing the selecting, not you being selected! It was a great episode, with lots of ideas, so listen in. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Aaron Lester, all the way from the Philippines. Aaron helps personal trainers who work with people virtually, and one of the things we had a great conversation about is the idea of building your prototype. In order to scale something, you have to have a proof element and what I call the scale ready algorithm. So much of the frustration I see people experience with scaling is that they haven't taken the time to get things scale ready, and often that's about just investing time and energy in figuring out your protocol. Figuring out the best things that works for one of your ideal audience. Whoever you choose as a target market, it's about getting the core right, and then being able to scale from there. Once you get something scale ready, you may find it could be even centrally managed, and you could offer an entirely different service where you just deliver the result to people who just want to be personal trainers, or chiropractors or coaches o

Today on the More Cheese Less Whiskers podcast, I'm going to share the last of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real W

Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who

Today on the More Cheese Less Whiskers podcast, I'm going to share part 1 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. Over the next two weeks, I'll share the other parts of this series, and what I'd recommend is that you listen to all of these, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going i

Today on the More Cheese Less Whiskers podcast, we're talking with Gary Klaben, and Gary is a financial advisor from Chicago. Gary has a really great program of videos and education that employers can offer as a benefit to their employees, giving them access to real financial advice when they need it. He's put a lot into creating an app that provides all of these videos to employees to help them get educational advice on practical things like what to do when they're going to buy a car, or when they're going to buy a house, or how to think about money. Things they wouldn't necessarily have access to otherwise. What he's really doing is helping provide a sense of financial wellbeing for employees of large employers. So, one of the things we talked about was how to get this word out, and towards the end of the call, we really came up with the idea of ideas, which is identifying potential clients for this service, and how do we get the message in front of them. This is a great episode and will really help you thi

Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better. Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so we talked about overlaying the idea of a before, during, and after unit on to what she's doing, and found that a lot of her business is actually in the after unit. That's really where a business like this is. When you have a business where you solve an ongoing problem or provide an ongoing solution for someone, and you create an experience they love, they have an opportunity to come back again and again and again. That's your great opportunity to build an amazing business. We ended by talking about the before unit, acquiring brand new business and thinking about how much you would cheerfully pay to develop a new cus

Today on the More Cheese Less Whiskers podcast, we're talking with Stu Swineford from Boulder, Colorado, where they have an agency that helps nonprofit and purpose-driven businesses with their marketing. We had a great conversation about selecting and narrowing to a single target market. I love that they're crystal clear on who it is they want to work with, and we talked about how they can get more involved in that community in a way that would start providing engaging content for them. There are so many opportunities, including a nice content marketing strategy involving podcasting, and if you're looking for ideas to connect with your potential customers, this is a great episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...