Razorbranding Podcast

Breakdown of Top 3 New Print Strategies and What Each Can Offer It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than just old school newspapers. Like all forms of communication and advertising, print is evolving. In this episode, Jaci talks about the impact of new print advertising and your brand. She’ll go over the opportunities in online newspaper components, magazines, and trade publications and show you how they can offer a more modern and relevant alternative for your brand. For information on these strategies, check out these Razor Branding Blogs: HOW TO UTILIZE TRADITIONAL PRINT MEDIA TO IMPROVE YOUR BRAND CHANGING MEDIA HABITS And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

4 Things to Know About Television Advertising and Your Brand TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience is there. Listen to this episode with Jaci BEFORE deciding whether or not television advertising is right for your brand. She’ll walk you through why it’s a great medium and why it’s important to do a lot of research before making such a large commitment. For information on these strategies, check out these Razor Branding Blogs: TELEVISION ADVERTISING WILL BRING ULTIMATE BRAND AWARENESS TELEVISION ADVERTISING IS A POWERFUL BRANDING EXPERIENCE 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

How Radio Advertising Will Connect Your Brand to Your Audience Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She’ll explain how the feeling of community still radiates from the radio and why it’s so important your brand be on the airwaves. For information on these strategies, check out these Razor Branding Blogs: THE INTIMACY OF RADIO ADVERTISING THE EMOTIONAL CONNECTION OF RADIO ADVERTISING 8 WAYS TO DESTROY YOUR RADIO BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Tracking these 7 Metrics Helps To Make the Most of Analytics Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its success? You keep an eye on the metrics. Knowing what to measure and how it stacks up is crucial to making your website live up to its potential. In this episode, Jaci will show you how using analytics tools to track metrics like incoming traffic, interactions, and page views can make your website into a marketing machine for your brand. For information on these strategies, check out these Razor Branding Blogs: KEEPING AN EYE ON THE RIGHT ANALYTICS DO THE METRICS MATTER MUCH? EVALUATE THE SUCCESS OF YOUR MARKETING PLAN 7 WAYS TO MEASURE YOUR SITE’S SUCCESS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Enjoy only appealing to a quarter of your customers? No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are missing out in more ways than one. In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website that’s existing outside of the mobile age. It’s time to get started on this-- today. For information on these strategies, check out these Razor Branding Blogs: GO MOBILE OR BUST: GOOGLE’S NEW ALGORITHM AND YOU 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Websites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed. She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can build trust and elevate your brand. For information on these strategies, check out these Razor Branding Blogs: QUALITY WEBSITE CONTENT WILL MAKE YOUR BRAND TRUSTWORTHY HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW 7 TIPS FOR IMPROVING YOUR WEBSITE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

6 Tips to Achieving Great Website Design You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience. In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and overall user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand. For information on these strategies, check out these Razor Branding Blogs: HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW 7 TIPS FOR IMPROVING YOUR WEBSITE And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Even the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy. For information on these strategies, check out these Razor Branding Blogs: TOP 5 SEO MISTAKES AND HOW TO AVOID THEM 5 SEO TIPS TO MAKE YOUR BRAND SHINE INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

It’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how the branding process can be hampered with timesheets, and she breaks down why the creativity can be hard to quantify hourly-- even if the results are stunning. For information on these strategies, check out these Razor Branding Blogs: PROJECT PRICING VS HOURLY PRICING FOR A BRANDING AGENCY And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

You’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the best chance to move up in the rankings. For information on these strategies, check out these Razor Branding Blogs: 5 SEO TIPS TO MAKE YOUR BRAND SHINE INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is a constant process that stays in flux with the changing patterns of the internet. In this episode, Jaci talks about why it’s important to have an ongoing SEO strategy. She’ll let you know what a healthy plan entails and give you examples of what it takes to make ongoing SEO a second nature part of your brand playbook. For information on these strategies, check out these Razor Branding Blogs: WHY AN ONGOING SEO STRATEGY IS ESSENTIAL FOR A HEALTHY BRAND INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

The 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market. The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention. For information on these strategies, check out these Razor Branding Blogs: BUILDING BRANDS WITH THE 2018 SUPER BOWL ADS WHY SUPER BOWL ADS ARE STILL A THING And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

You’ve put all this work into creating your brand from the ground up. Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO. Search engine optimization is the way you get your brand in front of the people that need it. In this episode, Jaci fills you in on the principles behind good SEO practices. She’ll explain why keywords, platforms and rankings matter to your overall image. Plus, she will also let you in on just how a great SEO plan will built trust and authority for your brand. For information on these strategies, check out these Razor Branding Blogs: INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any social media platform. If your small business is still just posting text blogs and business hours-- you are being left far behind. As Jaci lays out in this episode, today visuals go well beyond posting a pic or two and calling it a day. These days it’s about sharing who you are and what you are about. She’ll cover the best platforms to fit your needs and why it’s crucial to capture your audience’s attention. Pictures tell your brand’s story, it’s time to get snapping. For information on these strategies, check out these Razor Branding Blogs: YOUR BRAND IN PICTURES 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE PUT A PINTEREST IN YOUR MARKETING PLAN GETTING IN ON SNAPCHAT TIME TO LEARN HOW TO LIVE ON YOUTUBE And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

For most of us, YouTube is a way to kill time and have a few laughs. Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates you on all the ways you can harness YouTube for your brand. She’ll offer a step-by-step guide of how to get started as well as highlighting some brands that are doing it right. Change your thinking from “just for laughs” to an untapped community just waiting for you. For information on these strategies, check out these Razor Branding Blogs: TIME TO LEARN HOW TO LIVE ON YOUTUBE 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Recruiting top talent is the key to making your brand more than just a logo. In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that will make your efforts payoff; everything from who should be doing the recruiting to how to make your company the most attractive to top talent. Get the inside track on just how recruiting touches every part of who you are as a company. For information on these strategies, check out these Razor Branding Blogs: RECRUITING TOP TALENT COULD MEAN EVERYTHING TO YOUR BRAND WHY YOU SHOULD INVEST IN TRAINING YOUR CULTURE IS YOUR COMPANY YOUR TEAM IS YOUR BRAND And for everyday branding tips, follow Jaci Russo on Twitter: @jacirusso

It feels like Facebook has been around forever. It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you ---never forget how important Facebook can be to your every day marketing! In this episode, she talks about some of the unwritten rules of Facebook.  She gets into the best ways to share visuals, blogs, and articles in 2018, all while increasing engagement and working with the algorithm. For information on these strategies, check out these Razor Branding Blogs: 5 WAYS TO MAKE FACEBOOK WORK FOR 2018 6 THINGS YOU NEED TO KNOW ABOUT USING THE FACEBOOK ALGORITHM GETTING THE MOST OUT OF FACEBOOK’S CUSTOM AUDIENCE FEATURE HOW TO MARKET IN FACEBOOK’S CULTURE OF SILENCE LIVE FROM FACEBOOK! IT’S YOUR BRAND. And for everyday branding tips, follow Jaci Russo on Twitter: @jacirusso

When is the last time you took a good long look at your brand?  Your logo, audience, and most of all your brand promise? If it’s been a while, you may want to let the New Year be an opportunity to reinvigorate your image.  In this episode, Jaci talks brand evolution and why it’s important to take stock of where you are-- and where you could be.  She gets into the logistics of why a real logo is important in the digital age, how your brand messaging is more than just a status update, and why your approach to media needs to be updated for 2018. For information on these strategies, check out these Razor Branding Blogs: 3 WAYS TO EVOLVE YOUR BRAND IN THE NEW YEAR MAYBE IT’S TIME TO REBRAND YOUR BRAND NEEDS PERSONALITY And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

It’s tough to face change and rebranding your company is a biggie. But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts.  In this episode, Jaci takes you through the warning signs of a struggling brand.  She discusses how outdated reach could be impacting your bottom line and highlights the importance of a fresh approach to marketing and PR.  Remember, getting professional help is an investment, so don’t take the struggles of your brand lightly.  A bit of professional guidance can make all of the difference.   For information on these strategies, check out these Razor Branding Blogs: MAYBE IT’S TIME TO REBRAND WILL A REBRAND EFFECT YOUR ROI? DOES YOUR CORPORATE CULTURE NEED A REBRAND? REBRANDING DONE RIGHT And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

It’s not a part of the job many people love, but cold calls can be an effective tool for your brand.  It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line.  Take the frost off of those cold calls and learn how to warm up your approach. For information on these strategies, check out these Razor Branding Blogs: 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS FUNDRAISING DOESN’T HAVE TO BE A HEADACHE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso