Breakthrough Pt Marketing Podcast With Chad Madden

Lately I’ve been working on training for owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to you right now. But it does. I sum up my thoughts in the video below, but this is for you if you’re an owner who wants to maximize the value of their practice NOW regardless of when (or if) you plan to sell.

Here’s what really happens to private practice owners on the way to a million dollar practice and beyond.

When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided to avoid systems altogether. This audio details my personal experience building systems at Madden PT vs what I’ve seen from other entrepreneurs. It’s a little longer than normal, but this topic is incredibly important. And it’s worth the time to get this right early on.

There’s A LOT of marketing advice out there - and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick a good mentor? In this video I share the one question you absolutely must ask anyone you’re getting advice from. The question is a little surprising, but I’ll walk you through the thought process behind it.

Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while losing 90% of our referral sources since 2008/2009.

Some PT owners are content being self-employed. Meaning, they get to be their own boss, but their income is tied directly to the number of hours they spend treating in the clinic. The next stage up from self-employed is being a business owner. That’s when you have systems in place that free up your time and allow you to stop working 50+ hours a week. In this episode, I break down the most common mistake I see PTs making as they try to transition from self-employed to business owner. It involves neglecting the most valuable asset in their practice, and it’s likely that you’re making this same mistake.

Want to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community? Key Takeaways We'll look into Peter Drucker's quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a Private Practice owner Over reliance on mastering just one media channel (for example print advertising) Don't stop your advertising completely as you research new media outlets to market to your target audience Know your Market

Discernment is vital to understanding which media outlet is best for your practice Killer Marketing Secrets for Private Practice PTs: How to Thrive in the New Healthcare Economy - chapter 11 written by Carl Mattiola discusses how to better use single question email Ask your target market what media they use, for example "What have you purchased in the last 30 days for your back pain" How does your target market use their media preference (iPad/tablet, mobile phone, laptop or computer) Use the results of your research to better target your audience

Using Lay Language by Chad Madden, Co-Founder of Breakthrough

Message - Using Patient's Testimonials by Chad Madden, Co-Founder of Breakthrough

Selecting A Market - How To Influence Your Payer Mix by Chad Madden, Co-Founder of Breakthrough

Selecting A Market - Geography by Chad Madden, Co-Founder of Breakthrough

The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience.

Want to learn how to control your new patient flow? Become the PT expert in your area? Key takeaways: High quality of care doesn't equal private practice success. Do you resent the university or school you went to? Resent yourself? Resent the marketing of your practice itself? We as PT's need to be more aware of how we are treating our marketing. Listen in for the next series on scientific marketing for your practice.

Selling your practice is the dream for many owners... As of September of this year, Cathy & Joe Scarpitto were finally able to realize this dream... Key Takeaways: They went from 300 patients/week to seeing 475 patient visits/week in less than one year. They dropped their workload from 70 hours/week to 40 hours/week. Better yet, they're in the process of building their dream vacation home. Now their quality of life is better, they're not wearing all the hats in their practice and they have the peace of mind knowing that they can put their kids through college. Want to know how Cathy & Joe did this through my Killer Marketing training? http://breakthroughptmarketing.com/cathy-joe-grew-practice-50-one-year-happened-next-will-shock/

At the last boot camp in San Diego, there was a young man, a private practice owner from the Greater Chicago area, his name is Samir. He pulled me aside and told me a really good story. He said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to own their own practice. They want to pay off their student debts. They want to have some time and financial freedom but they don’t know how to do it.” So Samir started learning from me when he was a DPT student and he had a dream of owning his own practice. He said, “If it wouldn’t be for your program, Killer Marketing, I wouldn’t be where I'm at today. When I started with you, I was living with my Mom. Now I have a growing staff.” I believe he is opening another location. Things are going great. He is doing will. He said, “I didn’t know what I didn’t know at the time. But now my Mom actually works for me. I was able to move out. I'm paying off my student loans, my

What would you do...? In 2010, Arlan suffered a terrible tragedy (one that I would never hope to happen to any owner) His practice burned to the ground... His years of effort were destroyed and turned into ashes… He was distraught and on the brink of giving up and closing it all down. I know most of you have high aspirations and lofty goals that you want to achieve in private practice. And most of those goals are easily achievable with the right strategy in place. But for just one second, imagine what you would do in Arlan’s situation…. Would you just give up and throw in the towel? Or would you persevere through it all? Luckily, Arlan chose the latter. For more visit: http://breakthroughptmarketing.com/

Have you tried everything you can think of to get more Direct Access patients? Not sure where to go next? Have you turned to stalking BPTM like our friend John once did? In this video, John tells us about: The changes private practice physical therapy has seen over the last 17 years How implementing workshops has completely changed the game for his practice How HOPTS and POPTS are becoming less and less of a threat with his consistently increasing stream of Direct Access patients

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits. Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits. Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.