Breakthrough Pt Marketing Podcast With Chad Madden

Learn more at Breakthroughptmarketing.com

This recording was the first session at our Managing A PT Practice Through Crisis Virtual Summit. There have been a lot of changes in the market in the last few years... and even more in the last month. In order for us to win as independent private practice PTs we have to focus on our strengths. Here we’ll dive into what those are and how they can play to our advantages. Visit LearnWithBreakthrough.com for more in-depth training on the best practices for managing and marketing your private practice.

What should I be doing right now - as a Private Practice Owner? Here RCS owner, Robert Kowalick, PT shares: 1.What should I do with my Accounts Receivables? What’s the most important question to ask my biller? 2. What’s the difference between e-visits and telehealth? How does this fit in to what we’ve built our practice around? 3. The Stimulus package and my staff? Should I be laying off? Furlough? How can I possibly make the right decision if so much is uncertain?

Interview with Mike Lewis re: How to Handle Covid-19 at Ground Zero. Get more interviews, videos, and resources here: www.CovidPTGroup.com (Mike's clinic is 3.5 miles from the Seattle nursing home where the first US cases of Covid-19 popped up). Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership. He is a husband and father as well (and touches on this). Some of what Mike covers: - How WAPT Rehab is handling workshops. - Control the Controllable. - What your team needs from you the most right now. And what to do if you can't deliver. - Why he did not send out an email (as of yet) on the virus - but what he did do on his website with Neil. - What his team is doing right now with the patients who do drop off.

Q&A session covering the following questions: Aside from physicians, what are the best referral sources for physical therapists? Are there direct marketing tactics to improve word of mouth marketing? What's the best marketing channel or strategy if you have a limited budget? How much should a healthy practice be growing year-over-year? How do you juggle being a dad and a business owner?

Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients? Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.

More direct access marketing training: http://learnwithbreakthrough.com Underutilization of Direct Access is a problem for PT. This video looks at the gap we're facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices. LearnWithBreakthrough.com

Here are seven ways I've learned about and improved the marketing in my practice. While these are methods I recommend, it is important to note that learning about marketing (and most subjects) is an ongoing process.

More direct access marketing training: http://learnwithbreakthrough.com Example of a pro forma for PT: https://breakthroughptmarketing.com/investments-vs-expenses-pt-practice/ If you're an owner who's looking to open up a new location within the next year, here's a look at the process we've implemented at Madden PT. This helped us open up our third clinic about a year ago and get it to full capacity in that time. This is night and day compared to the last time we did this and this video walks through the lessons I learned that have helped tremendously in making this process easier. 3 Key Things to Think About: Location, location, location - cliche but important Pro Forma - making sure the numbers make sense How to hit the ground running when your new clinic opens Check out more articles on the Breakthrough Blog: https://breakthroughptmarketing.com/blog

By now you've heard about the upcoming 8% cut in Medicare reimbursements to physical therapy. Now is the time to start planning about what you can do to keep your practice profitable without having to do more work and see more patients for less money. Watch this video for more info on what you can do to be proactive in your efforts.

What practice owners can do when facing declining reimbursements and increasing costs. You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.

"Is it possible to grow after losing physician referrals?" The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014. Here's what private practice owners can do to diversify and take control of their new patient flow.

When we seek mentorship from people we perceive as more successful, it's easy to fall into the trap of just wanting someone to tell us what to do. This is understandable...but ultimately a mistake. Here's how to overcome this mindset so that you can grow and create a bigger impact.

Are you afraid of being too salesy? For many PTs, “selling” is a bad word. It implies that you are putting pressure on someone else to do something that’s not in their best interest. But is that what’s actually happening when you talk to potential patients and offer them a POC? I doubt it. In fact, if you do your homework in the way I outline in this video, you’ll see how to make sales one of the easiest parts of the process. It all comes down to focusing on the patient and what they need.

Here's a step by step exercise that advance owners use when they're thinking about adding a new member to their team or expanding into a new space. These are decisions that you shouldn't make lightly, but it's also important to make sure you avoid the mistake of taking something that is an investment in your practice but looking at it like an expense. This is a key shift in thinking that is vital if you want to grow. View the video at: https://youtu.be/mgkuqBf_THM

As private practice PTs, we have the opportunity to go straight to the consumer...now what? In this video I break down what Direct Access Marketing is and how you can take advantage of it to help more people in pain get back to normal naturally. Doing Direct Access the right way lets you create a mechanism in place to target the people who need you the most and convert them to a POC. This information is for any owner or PT who wants to build authority, celebrity, and expertise in their community.

At Breakthrough, we’ve surveyed hundreds of private practice owners to find out what mistakes they made in their marketing. And there were a few mistakes that kept coming up again and again (and again): Newsletters don’t work… Radio doesn’t work… Facebook doesn’t work… Print ads don’t work… Etc. On the surface, these all may look like different issues. But really, all these owners are making ONE big mistake. Here’s what it is and how you can make sure you avoid it in your marketing.

Being a good physical therapist and being a good marketer are two very different skills. Yes, you can be both. But being one does not make you the other. And like with any skill, if you want to improve you need to find the right mentor to learn from. Here’s a process for making better decisions that I learned from Ray Dalio’s book, Principles. Not only will you learn the process, I’ll also show you how you can apply it to improving your marketing.

A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This podcast will explain how I reached this point in my practice, and how you can, too.