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Gresh discusses how media can influence recruitment and public perception, especially in regulated industries like finance.   Gresham explains the need for everyone in the organization to align with the overall media strategy.   He emphasizes creating a marketing strategy by answering three essential questions: Who is your target audience? What resources do you have? What are your goals?   Gresham highlights the need to choose the right platforms based on where the target audience spends their time (e.g., LinkedIn, YouTube).   Moreover, he emphasizes a high-touch approach to client relationships, ensuring effective communication and trust-building.   Episode Link: https://friedmansocialmedia.com/your-business-is-a-media-company-leverage-it/   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn

Gresham Harkless discusses the journey from "good" to "great," emphasizing the importance of recognizing that greatness requires sacrifice and a willingness to embrace challenges.    He highlights a powerful quote from Jim Collins, "Good is the enemy of great," and reflects on a poem by Edgar A. Guest that warns against complacency.   He discusses how “good enough” creates a comfort zone, that stifles growth and innovation.   He emphasizes the need to overcome the fear of failure to reach higher goals.   He explains the importance of feedback and learning from failures to minimize risks.   In addition, he emphasizes that the world needs everyone's unique greatness, urging listeners to pursue their potential. Book: Good to Great Poem Good Enough Edgar A. Guest My son, beware of "good enough," It isn't made of sterling stuff; It's something any man can do, It marks the many from the few, It has not merit to the eye, It's something any man can buy, It's name is but a sham and bluff, For it is never "good e

Sheryl Green is the author of seven books, including "You Had Me at No," which discusses the importance of setting healthy boundaries.   She created a coloring book featuring Mandala-inspired designs with quotes, showcasing a creative outlet combining relaxation and self-reflection.   Sheryl explains the significance of communicating boundaries to strengthen relationships rather than weaken them.   Sheryl the importance of mental health in the workplace and the need for effective evaluation of opportunities.   Sheryl recommends the book "Crucial Conversations," which helps improve communication and resolve conflicts without damaging relationships. Website: Sheryl Green Speaks  Instagram: @sherylgreenspeaks   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we re

Elaine is an internationally acclaimed entrepreneur and esthetician, known for her skincare line and educational programs.   She holds global certifications in beauty and wellness, which bolster her credibility in the industry.   Elaine transitioned from working in a spa to focusing on education within the beauty industry, motivated to help others build successful careers.   Elaine shares her journey of gaining business insights through practical experience rather than formal education.   Elaine emphasizes the importance of staying in one's "E-lane" focusing on core values and business goals.   Furthermore, she highlights the importance of helping the next generation succeed, seeing her contributions as part of a broader legacy. Website: Elaine Sterling Skincare  Other site: Elaine Sterling Institute  Instagram: @elainesterlinginstitute  YouTube: Elaine Sterling   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Ha

In this episode, Dee Bowden, author and creator of "Collect the Cash." She discusses the critical importance of cash flow for small and medium-sized businesses, noting that 82% fail due to cash flow issues.   Dee shares her experiences recovering $6 million in unpaid invoices in just 60 days by emphasizing problem-solving, customer service, gratitude, and relationship building.   Dee explains the importance of self-management and continuous learning before managing others.   She discusses the difficulty many business owners face in acknowledging areas where they need help, especially when transitioning from corporate roles to entrepreneurship.   The conversation highlights an effective leader involves understanding the various aspects of business operations, including finance, customer relations, and collections. Website: Dee Bowden - Collect the Cash Biz  LinkedIn: Dee Bowden   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

Dr. Raheleh Sarbaziha is a medical doctor specializing in hormones, integrative medicine, and aesthetics.   She completed her medical education at Ross University and her residency at USC, followed by a fellowship in integrative medicine at the University of Arizona.   Dr. Rahi established her own cash-only business to practice integrative medicine often not covered by insurance.   Dr. Rahi emphasizes the importance of disease prevention and optimal living. She believes in a proactive approach to health rather than solely treating illnesses.   She shares how to prioritize building strong patient relationships and spending significant time understanding their lives and health concerns.   Dr. Rahi emphasizes the importance of a holistic approach to health, combining physical fitness and diet for personal well-being. Website: Dr. Rahi Integrative Aesthetics Instagram: @doctorrahimd Facebook: Dr. Rahi   Previous Episode: iam160-doctor-helps-create-health-beauty-from-the-inside-out   Check out our CEO Hack Buzz

Mr. Masudi Stolard is an entrepreneurial and marketing consultant. He holds a business and management degree and an MBA with a concentration in marketing.   He helped individuals launch their businesses with confidence and was passionate about educating and equipping others to pursue their entrepreneurial dreams.   Masudi shares his journey from childhood interests in business to becoming a consultant, helping clients launch their businesses confidently.   He explains the distinction between a marketing plan—focused on creating awareness—and a business plan, which outlines the overall business structure.   Masudi emphasizes the significance of timely communication with clients and understanding their needs.    In addition, he highlights the importance of scheduling time for family to maintain personal support systems. Website: MSTOLARD  - Cultivate Brand Clarity with Strategy  LinkedIn: Dr. Masudi Stolard   Previous Episode: iam159-entrepreneur-marketing-consultant-helps-individuals-launch-their-business-wit

In this episode, Gresham Harkless emphasizes the importance of understanding your position in the market and defining your ideal client, often called an "avatar."   He shares his journey from getting the impression of undecided about his career path to becoming a media mogul and entrepreneur.   Gresham discusses how every business is fundamentally a media company, expounding that effective communication and marketing are vital for success.   He explains the necessity of knowing your resources—both time and money—and understanding your target audience's needs.   The conversation highlights the value of authenticity and storytelling in marketing. Unfiltered and raw content can foster stronger connections with audiences.   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcas

Gresham Harkless discusses the critical issue of burnout, particularly among entrepreneurs and business owners.   He shares his experiences with burnout, describing it as a state of prolonged stress that leads to feelings of overwhelm and fatigue.   Gresham emphasizes that burnout isn’t just about needing rest; it can take a significant toll over time.   He also shares strategies to help prevent and manage burnout, such as Setting clear boundaries, Delegating tasks, and Prioritizing self-care. Furthermore, Gresh highlights the importance of addressing burnout openly and encourages to take proactive steps for their well-being.   Related Links: Episode on Burnout iam1051-certified-virtual-speaker-helps-people-manage-burnout what-is-grief-burnout-mental-health Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that

Frank Goodman is a seasoned business consultant and entrepreneur with over 20 years of experience.    Frank has worked with startups, small businesses, and Fortune 500 companies, holding degrees in computer engineering and systems engineering.    Frank shares the importance of understanding where clients want to go and the external factors that might affect their businesses.   He emphasizes the need for thorough assessment rather than quick fixes.   Frank discusses the challenge of businesses adapting to tools rather than the tools fitting their processes.   He believes technology should enhance existing workflows without forcing companies to change their fundamental operations.   The conversation highlights the importance of buy-in from the team for any technology or process changes to be effective. Website: ROI for Pros LinkedIn: Frank Goodman   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is H

Michael Greenberg, founder and CEO of 3rd Brain Automation, discusses his insights on digital operations, automation, and the role of AI in enhancing business efficiency. Michael emphasizes that implementing structured processes leads to consistent operations and clearer roles for team members.    He defines digital operations as the framework that helps businesses leverage their technology effectively.   Michael explains the importance of identifying what you do best and love to do.   Michael highlights the importance of staying connected to the business daily by showing up and engaging with various aspects of the company even on weekends. Website: 3rd Brain LinkedIn: Michael Greenberg   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's s

In this episode, Ileana Gonzales is an experienced Ayurvedic practitioner and wellness advocate.   Ileana emphasizes the importance of a holistic approach to health, which encompasses physical, mental, emotional, relational, and financial well-being.   Ileana discusses how she adapted her business to online platforms during the pandemic, offering personalized Ayurvedic consultations, mindfulness practices, and financial strategies to help clients achieve a balanced life.    She highlights the interconnectedness of lifestyle changes and their cumulative benefits, stressing the need for intentionality in promoting health daily.   Moreover, Ileana emphasizes that business success is not solely measured by financial gain but by the positive impact on others. Website: Apurva Wellness   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. G

Rebecca shares her journey of becoming a CEO and starting her coaching business after moving to Florida. Discusses the pivotal moment of starting over and the importance of in-person connections in her field. Explains her background in yoga and mindfulness, and how it influences her coaching practice. Highlights the significance of deep breathing and mindfulness in daily life. Encourages listeners to find moments of meditation throughout their day, rather than setting aside large blocks of time. Rebekka launched her online coaching business in the quest to reach more people around the globe. Using a blend of exercise, yoga, mindset work, meditation and more, Rebekka strives to carry clients from feeling blah to ahhhh. Website: www.rebekkamars.com Instagram: bekkablue Facebook group: Modern Mindfulness,  rebekka.mars Free eBook: http://www.rebekkamars.com/lifehacks Previous Episode: iam157-yoga-embodiment-coach-helps-others-feel-more-connected-turned-up Check out our CEO Hack Buzz Newsletter–our premium newsle

In this episode, Erin discusses the importance of investing in employees' psychological health and how it translates into better workplace dynamics and productivity. She shares her personal experience with therapy and emphasizes the need for leaders to engage in self-reflection to foster a positive work culture. Erin started her career in television and worked for NBC in New York and was a producer on The Oprah Show. After Oprah's show ended she went back to school to become a therapist. She now has a private practice in Ann Arbor, Michigan where she specializes in Leadership Stress, Anxiety & Depression in high functioning professionals, Transition to Parenting & Maternal Mental Health. Erin holds a Masters in Social Work from Loyola University Chicago, and is a fully licensed clinician (LMSW). Her unique background as a journalist, TV producer and social worker allows her to bring a blend of creativity, evidence-based training and passion to her work in wellbeing in the workplace. Website: https://i

In this episode, Gresham Harkless emphasizes the importance of understanding your unique path in entrepreneurship, stating, "If you've run your own race, you can't lose."   Gresham highlights that setting limits can enhance personal responsibility and allow genuine self-expression.   Gresham emphasizes that entrepreneurs must recognize their motivations for starting a business, whether for flexibility, structure, or other reasons.   In addition, he shares insights about franchising as a viable option for those looking to start a business, helping them align their goals with existing opportunities.   Related Links:  iam2176-if-you-run-your-race-you-cant-lose  bluestarfranchise.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn

Gresham Harkless discusses the concept of The One Paragraph Business Plan, inspired by Scott Gerber's book, Never Get a Real Job.    He emphasizes the importance of execution over lengthy planning documents, advocating for a simplified approach that encourages quick action and feedback.   He outlines essential questions for creating a concise business plan and suggests leveraging AI tools like ChatGPT to streamline the process.   Gresham highlights a reflective process for evaluating actions taken, encouraging continuous innovation through iterative testing. Related Links: The One Paragraph Business Plan Post - the-one-paragraph-business-plan-ceo-hack Related Episode: 12 Week Year - IAM2177-mastering-your-goals-with-the-12-week-year Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 b

Rochelle Ratkaj Moser has nearly 20 years of experience in the corporate world and always dreamed of starting her agency.   In 2015, she launched Ratkaj Designs with a focus on doing things differently, prioritizing honesty and transparency in client interactions.   Rochelle discusses her agency's growth, team empowerment, and focus on accessibility in design services.   Rochelle explains the importance of functional design and building trust with clients.   Rochelle shares insights on creativity, including 'artist dates', and the importance of taking breaks. Website: Ratkaj Designs LinkedIn: Rochelle Ratkaj Moser Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation

Louise Baigelman, founder and CEO of Storyshares, a literacy organization aimed at improving adolescent literacy.    Louise discusses her background as a teacher in underserved communities, where she encountered significant challenges with students reading well below grade level.   This inspired her to create Storyshares, focusing on developing engaging, culturally relevant reading materials for older students at lower reading levels.   Louise explains the organization’s innovative approach, which includes running writing contests to gather stories that meet the needs of struggling readers.    She emphasizes the importance of building strong relationships throughout her journey.    The conversation highlights the importance of balance, prioritization, and focus. Website: Stroyshares LinkedIn: Louise (Kraft) Baigelman   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your c

Celi Arias, the CEO and founder of the Grown Ass Business.    Celi shares her entrepreneurial journey from her childhood business ventures to running a global clothing line.    After years of navigating challenges, she transitioned into coaching to help other entrepreneurs avoid common pitfalls and shorten their learning curves.   Celi shares her early entrepreneurial experiences that shaped her coaching business and explains her approach to simplifying complex business concepts for her clients.   She emphasizes the importance of discernment for CEOs in problem-solving and discusses effective strategies to focus on the right problems.   Moreover, she highlights the insights on avoiding complications in business challenges and outlines the top three qualities of an effective CEO. Website: Celi Arias  LinkedIn: Celi Arias   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get you

Dorothy AB Johnson specializes in coaching single women aged 25-30 who have recently ended financially stable relationships.    She holds a master's degree in industrial-organizational psychology and is a certified life coach from the Life Coach School.   Dorothy shares her journey of overcoming heartbreak and how it led her to empower other women.    She emphasizes the power of meditation and the importance of scheduling everything in life, from work tasks to downtime.   Dorothy explains the importance of taking massive action and learning through trial and error.   The conversation highlights the themes of empowerment, self-discovery, and resilience, with Dorothy's personal experiences serving as a foundation for her coaching philosophy. Website: Dorothy AB Johnson LinkedIn: Dorothy Johnson   Previous Episode: iam155-entrepreneur-helps-women-to-break-through-their-breakups   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.