Mortgage Banker University With Brett Mcdonell

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close". This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.  In This Episode You Will Learn: How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you. How to couple the "concession close" with the "risk reversal close" for the ultimate close. Control the power frame with your prospect to not allow them to walk all over you How to strategically close clients without them feel as though they're being closed This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money. Enjoy Brett McDonell #mortgage #loanofficer #mortgagebanker

In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros a

Ready to make more money with the same or less amount of work? The easiest way to do that in the mortgage business is to simply increase your average loan size.  In this episode, Brett details 7 strategies to strategically increase your average loan size and make more money. Take a few minutes to listen to this episode and start applying these tactics to strategically increase your loan amounts which will allow you to make more money with the same amount of work you're doing now.  For more resources, visit: www.mortgagebankeruniversity.com #mortgage #loanofficer #sales #business #mortgagebanker #mortgagebroker In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the tru

In this episode, Brett discusses a lead generation strategy called "Referral Storming" that leverages the law of reciprocity to generate referrals consistent referrals. Brett also details his case study of giving a referral each business day for 10 days straight and lets you know what he got in return. After listening to this episode you will have a new proven lead generation strategy that is rooted in psychology and is time tested to work. Resources mentioned: Ultimate MLO daily planner can be downloaded at www.mortgagebankeruniversity.com Client Questionnaire: Email Brett@mortgagebankeruniversity.com for the questionnaire Enjoy,  Brett #mortgage #loanofficer #marketing #salesstrategies #brettmcdonell #Mortgagebanker #innovation    In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects Wh

In This episode of MBU with Brett McDonell, Brett details a sales strategy called "The Soft Commitment Sales Strategy" that will all, but guarantee you two referrals for every loan you do for the rest of your career. This strategy can also be used to land Realtor meetings with the agents on every purchase deal you do. In this episode you will learn: How to get soft commitments while you have all the leverage that will produce two referrals on every loan you do How to get meetings with the listing agent on every purchase deal you close How to warmly get referrals from clients without having to chase them down and beg This strategy is one that can double your referrals and pipeline if you do it consistently.  Good Luck, Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects

In this experimental episode of MBU with Brett McDonell, Brett try's out a new format for the show that details 3 simple tips to grow your business in 3 minutes. The focus of this episode of 3 tips to add value to realtors. Today's tips will help you: Increase exposure to your agents listings and help them better market their home Learn how to grow peoples networks by being a connector Increase their online credibility  I hope you enjoy today's episode. Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become a

Hello My fellow mortgage professionals and welcome to mbu with brett mcdonell. For anyone listening that wants to double or triple their income, amount of referral partners, testimonials and referrals, I have incredible news for you. This Wednesday, August 16th at 1 pm pacific standard time I am doing a webinar guaranteed to get you unstuck, thinking big, and highly motivated to succeed beyond what you ever thought possible. My main goal and sole focus from doing this webinar is to add tremendous value to your life and business and share with you what has worked for me, others in the industry and provide you with new inspiration and ideas to grow your business, add more value and dominate your market! This strategy packed 1 hour FREE webinar that I would normally charge as much as $199/person for will be a game changer for anyone looking to increase production, add more value and crush their sales goals. I truly believe that if any originator were to apply the strategies were going to discuss in the webinar t

In this episode of MBU with Brett McDonell, Brett details a sales strategy that he used to win over a rate shopper that called and said the dreaded question... "Whats your rate today on a 30 year fixed"?! In this episode you will learn: How to take back control of the conversation when it comes to rates How to add value and differentiate yourself from the competition Learn how to use risk reversal to close the deal with no pressure How and what questions to ask when speaking with clients We all get this question and you need to be prepared to answer it. I hope you enjoy this episode and if you do, please be sure to subscribe on itunes and leave a positive review. Good Luck! Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to

In this episode of MBU with Brett McDonell, Brett details how to properly use one of his secret weapon strategies, RISK REVERSAL, a strategy Brett learned from legendary marketing and business strategist, Jay Abraham, the $9.6 Billion Dollar Man! By incorporating this simple yet powerful tactic into your sales presentations and marketing collateral you will: Stand out from your competitors Add more value to your customers Win more deals Increase conversion Eliminate all client risk & fear from committing to your services and loan  I am confident that if you use this strategy you will see better results immediatly, and it's so easy to do.  Good luck! Brett  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects

In this episode of MBU with Brett McDonell, Brett details 4 game changing, super productivity questions that if you ask yourself throughout your work day, you will: Increase your production Improve your systems and processes Work for efficiently  Delegate more Stay focused on your highest priority tasks As you can see, these questions and the actions that follow these questions can be life changing.  Take a moment to incorporate some of these questions into your work day and watch your productivity grow exponentially! -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action p

In this episode, Brett details 3 proven strategies that you can use to partner with new Realtors as well as add tremendous value to existing Realtor partners.  These 3 strategies, if executed will open up new doors and opportunities for you that have the power to change your business forever and make you a "purchase lender" and "person of value" to any Realtor you come in contact with. Dont just use these ideas and strategies as mental amusement, put them to work and let me know your results. I am confident that if applied, you will be successful beyond what you ever thought possible. "Money is the by-product of adding value"  -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blende

It’s no secret that it’s hard to stay motivated each and every day, to get back on the horse, makes sales calls, meet new referral partners and continually put ourselves in uncomfortable situations necessary for business and personal growth. Today’s episode gives you a powerful tool to help you stay motivated and remind you of why we put a suit on each and every day. The pump up video gives you secret weapon to get your game face on and get fired up to add more value, close a deal and get back on the horse! Your takeaways from this episode will be: How to identify your true goals and what motivates you How to create a powerful visual of your goals to help you channel your courage and do the hard things required of successful lenders Get a secret tool and weapon you can use to overcome any intimidating situation If you liked this episode, please let us know by giving us a 5 star review on itunes. We truly appreciate your feedback and helps us motivated to keep bringing you the best sales, marketing and busin

Referrals are arguably the lifeblood of a successful mortgage professional’s business. Without consistent, qualified referrals life can be very hard as it’s not easy to generate leads month after month without knowing how to leverage your database, network and sphere of influence. In this episode Brett dives deep on how to generate leads and referrals from your existing network and from each new client you work with. Some of the key takeaways from this episode will be: How to ask for referrals systematically and strategically Learn the 3 (THREE) types of referrals you as a mortgage professional want and need Learn the strategy “Referral Storming” which will show you how to generate up to 20 referrals a month by referring people out to your network Learn the “Quarterly Network Multiplier” system and strategy Brett created to allow you to 10X your referral network year after year We truly hope this episode helps you grow your business and opens your eyes to the possibilities of leveraging your network not jus

In this episode of MBU with Brett McDonell, Brett discuss a proven marketing strategy to show you how to partner with new Realtors, add tremendous value to existing realtors and get a chance to speak to hundreds of people looking to buy a home and get a mortgage. This strategy was originally shared with Brett by Ryan Grant, top producing MLO with Benchmark Mortgage. Brett has optimized it for the MBU community to truly separate yourself from the competition and add tremendous value for your Realtor partners.   Enjoy,  Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is ac

In this episode of Mortgage Banker University, Brett exposes a blue-ocean marketing strategy that will put you in the drivers seat to locate hot prospects that need help with their mortgage every single day. If used properly, this strategy can be a business breakthrough and fill your pipeline with eager and grateful prospects that NEED your help. This is a game-changer and provides you with an opportunity to creatively open the flood gates to an untapped pool of prospects. "Yelping For Loans" was created and curated by Brett McDonell. Brett is the only lender doing this as this podcast is being released. In an effort to continually help you grow your business and dominate your market, Brett is graciously sharing this idea with you.  Please do not use this idea as simply mental entertainment, this strategy is being shared so that you can act on this idea, get in on the ground floor and grow your business. We hope you find this strategy has provoked your creativity and is now helping you think differently about

In this episode of MBU with Brett McDonell podcast, Brett digs deep on a unique sales strategy called "Deal Storming". You will find out how to make a splash at your next meeting, event or sales call by learning to strategically leverage your referral partners, resources and team members. To learn other mortgage sales, marketing and growth strategies visit www.mortgagebankeruniversity.com.  Did you enjoy this episode?  If do, please leave us a review on itunes, it would mean the world to us. Have a question about this strategy or another area of your mortgage business you're stuck in, email Brett@mortgagebankeruniversity.com In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to

In this episode of MBU with Brett McDonell, Brett discusses how to optimize your email signature to strategically and passively generate more leads, sell more products, and effectively use pre-suasion and positioning to get what you want out of any email exchange.   We hope you enjoy this episode, if you do, please let us know by leaving us a 5 star review on itunes. Until next time, lock em and doc em' -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As

In this episode of Mortgage Banker University w Brett McDonell, Brett discusses the strategy of "Retail Wholesaling". This creative and potentially breakthrough marketing strategy can create a new channel for leads and can be scaled massively for those with unique loan products. For more resources, tips and free downloads, go to www.mortgagebankeruniversity.com.  If you liked the episode please make sure you subscribe if you have not already and please leave us a review if you found these tips helpful. Got a question about anything mortgage sales & marketing?   go to www.mortgagebankeruniversity.com/askbrett -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to conve