Odwire.org Channel1

Do you feel uncomfortable promoting second-pairs or upselling in your optical? Ever wondered how to boost your sale of second-pairs without sounding like a used car salesman? In this ODwire.org Radio interview, long-time ODwire.org member and consultant Tom Bowman gives his tips on how to make it happen, even for the most reticent sales person. If you are [...] The post Boosting Second-Pair Sales with Tom Bowman [#R015] appeared first on ODwire.org.

With much of the east coast still reeling from the effects of Sandy, people are trying to return to some sense of normalcy. This radio show is all about how your practice can financially survive a natural (or man-made!) disaster. The broadcast features a panel of insurance experts including Ken Rudzinski, CFP of Heritage Financial Consultants, David [...] The post Surviving a Natural Disaster: Strategies for Saving your Optometric Practice [#R014] appeared first on ODwire.org.

The AOF is a philanthropic organization that develops and provides financial support for optometric research and education in vision and eye health. Dr. Mark Bullimore, past President and current Development Director, sits down with us to discuss all things AOF! Learn more about: The core mission of the AOF The process of how they award grants to ODs/Researchers The growth [...] The post Inside the American Optometric Foundation with Dr. Mark Bullimore [R#013] appeared first on ODwire.org.

Ever thought about joining the American Academy of Optometry? Or wanted to learn more about the purpose and mission of the Academy On today’s show, Dr. Karla Zadnik, current President of the AAO stops by ODwire.org Radio to discuss with us: The mission of the AAO How to become a member of the academy The differences between the AAO and [...] The post All About the American Academy of Optometry with Dr. Karla Zadnik [#R012] appeared first on ODwire.org.

If you’ve been interested in how the whole board certification dust-up started, this interview will help you get some perspective. Because in today’s show, Paul and Adam sit down with Dr. Michael Rosenblatt, a founder and Board Member at the American Optometric Society to discuss: How and why the American Optometric Society was formed The political challenges of [...] The post The Genesis of the AOS & Analysis of the BC Trial [#R011] appeared first on ODwire.org.

Dr. Ken Myers, the man who (nearly) single-handedly created the optometric residency program at the Veterans Administration talks about how he developed the program, and the necessity for residency programs in modern optometry. He also discusses the latest controversies in board certification & gives his prediction on whether it will survive in its current form. Be our [...] The post The History of the Residency Program at the VA with Dr. Ken Myers [#R010] appeared first on ODwire.org.

Episode 9: Disability Insurance for ODs – Protecting Yourself Ken Rudzinski, CFP, talks with us all about how and why ODs should obtain disability insurance. We discuss how to evaluate plans, how much coverage is enough, and we take an in-depth look at the disability insurance plan currently offered by the AOA. If you rely on your income [...] The post Disability Insurance for ODs – Protecting Yourself [#R009] appeared first on ODwire.org.

Episode 8: Building a High-End Eye Care Practice Dr. Steve Silberberg describes his experience of building a high-end private practice from scratch. Learn how Steve did it & how you can start cultivating a high-end image from day 1. Topics include picking a location, staffing the practice, and marketing tips. 17 comments The post Building a High-End Eye Care Practice [#R008] appeared first on ODwire.org.

Episode 7: The Nuts and Bolts of Medical Billing Return guest Dr. Steven Nelson picks up where he left off in a previous interview, discussing the actual nuts-and-bolts of how clinicians can start billing medical visits in their own practices. Steven has practiced in a wide variety of settings and has been able to dramatically boost both [...] The post The Nuts and Bolts of Medical Billing [#R007] appeared first on ODwire.org.

In the second part of our interview with Gil Weber, MBA, we talk about what to do when insurers won’t negotiate with you — or even talk to you, as well as learn tips on how to prevent being locked-in to a terrible contract. 1 comment The post Negotiating Managed Care Contracts, Part 2 [#R006] appeared first on ODwire.org.

In this episode, Paul and Adam have a chat with noted consultant Gil Weber, MBA. Gil takes us through the important points to be aware of when negotiating managed care contracts with insurance companies. Whether you are just getting started, or have been accepting plans for years, Gil’s advice can help you maximize your reimbursements and ensure [...] The post Negotiating Managed Care Contracts, Part 1 [#R005] appeared first on ODwire.org.

In this episode, Paul and Adam have a chat with Dr. Steven Newman. Dr. Newman is an OD who is also a Certified Nutrition Specialist. Learn how you can integrate nutrition advice to both build your practice and improve your patient’s health. 9 comments The post Dr. Steven Newman – Integrating Nutrition into Your Practice [#R004] appeared first on ODwire.org.

At some point during their careers, many docs working commerical look to change their mode of practice. But how does one actually do it successfully? In this two-part episode, we interview a number of clinicians who have made the switch. In Part 2, we speak with: “Dr. X”  — an ODwire.org Member who went from commercial to private [...] The post Exiting Commercial Optometric Practice, Part 2 [#R003] appeared first on ODwire.org.

At some point during their careers, many docs working commercial look to change their mode of practice. But how does one actually do it successfully? In this two-part episode, we interview a number of clinicians who have made the switch. In Part 1, we speak with Dr. John Melnyk from Columbus, Ohio who jumped to academia. 6 comments The post Exiting Commercial Optometric Practice, Part 1 [#R002] appeared first on ODwire.org.