Introvert Biz Growth Podcast

#episodeGBR9 Welcome to episode #9 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today’s episode, we will spend some time talking about one of the quotes and books that led me to create The Gentle Marketing Revolution Program. It’s from Daniel H. Pink’s book called A Whole New Mind. In it Pink says, “We’ve progressed from a society of farmers to a society of factory workers to a society of knowledge workers. And now we’re progressing yet again – to a society of creators & empathizers, of pattern recognizers & meaning makers.” Wow! That resonates with me on so many levels.  In this episode you’ll learn about… The significance of this paradigm shift to meaning makers for us The 6 essential aptitudes we need in order to thrive in this Age

#episodeGBR8 Welcome to episode #8 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today’s episode, I’m covering the last P of the Mandala for Conscious Marketing. This P stands for Partnership. You know, I wasted many years going about my business on my own, becoming more and more isolated, until I realized the value of collaboration. I’m not talking about adding a business partner which, while having its advantages, also comes with inconveniences. When I talk about partners, I'm referring to one of these five types: Peers, Partners (also called Joint Venture partners), Mentors & Coaches, Community, and Team Members. Today, let’s consider the value of peer partnerships.    In this episode you’ll learn about… The power of masterminds with you

#episodeGBR7 Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what’s worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve? Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World. On this episode, Chris offers insight around using technology to automate ve

#episodeGBR6 Love what you do but hate the sales part of the process? Feel like it compromises your values? What if you could stop selling, yet still attract high-paying clients? Farnoosh Brock contends that you CAN feel good about promoting your business, and it starts by developing a mindset of service. Farnoosh is a devoted business coach, consultant and speaker who specializes in helping high-performing leaders, entrepreneurs and business owners create meaningful relationships and scalable profits. She is also the creator of Crack the Code to Get Promoted, a career-advancement course for corporate professionals, and the author of several books, including The Serving Mindset: Stop Selling and Grow Your Business. On this episode, Farnoosh discusses the five mindsets for business growth detailed in her latest book, explaining how to position selling as serving and feel good about the process. She describes how to show prospects you care, how to address objections, and how to charge appropriately for your se

#episodeGBR5 As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision? Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic’s path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life. In today's episode, Dominic discusses the growing importance of story in marketing,

#episode4 Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today’s episode, I’m covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today’s P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us. Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I’m going to share with you in this podcast.  In this episode you’ll learn about… Six steps that take your ideal customer from their struggle to your solution How to avoid negativity in outlining consequences Why focusing on positive outcomes is healthier Next week’s guest and the hot topic

#episodeGBR3 We often equate integrity with morality, but Georgiana Kovell argues that there is more to it than that. Integrity involves bringing honor to your word AND operating from a place of power. It’s about taking promises seriously and taking responsibility for your current circumstances. Integrity means being complete or unbroken. And without it, nothing works.  Georgiana is the Marketing and Sales Strategist behind Georgiana Kovell Coaching, a firm dedicated to helping women entrepreneurs learn to love sales and earn what they are worth. She sees herself as a catalyst for massive change, empowering clients to achieve their soul-stirring goals and create a life they adore. Prior to launching her own business, Georgiana spent more than a decade leading trainings and seminars for Landmark Worldwide, a globally-renowned personal development company. Today, she is on a mission to support entrepreneurs in creating a custom lead generation system that is consistent with their integrity and the vision they h

#episodeGBR2 Welcome to episode #2 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today’s episode is all about the hot topic of WHY, made popular by Simon Sinek in his book, Start with the WHY. Knowing why we do what we do leads us to motivation, connection, and happiness. There is so much power in the WHY when you know what it is! But what if you don't know your why yet? Not knowing your why can create stress and anxiety. I want to help you avoid that. In this episode you’ll learn about… My WHY and how I found it (or it found me) Encouragement for letting your WHY find you A quick but effective brainstorming exercise Next week’s guest and timely topic Other links and resources mentioned in this episode: Anxiety Free Marketing The Gentle Business

#episodeGBR1 Welcome to episode #1 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today, I share my vision for the show and explain how I came to change the name and the subject matter with a goal of bringing more kindness and empathy to the business world, specifically to marketing! In this episode you’ll learn about… My previous podcast, Introvert Biz Growth The epiphany that led to Gentle Business Revolution My feelings about change A new marketing paradigm What you can expect in future episodes Other links and resources mentioned in this episode: Anxiety Free Marketing The Gentle Business Revolution Sarah’s Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of peopl

#episodeIBG85  Many introverts struggle with feeling invisible. But if we’re hiding in the back of the line, we really can’t complain when we don’t get picked for the team. And if we want to be in service to the world, we’ve got to be seen. So, how do we gradually expand our comfort zone and learn to put ourselves at the front of the line when it counts? Jeffrey Shaw is a nationally acclaimed keynote speaker and business coach for entrepreneurs. He hosts the popular Creative Warriors podcast, and his book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, shows businesses how to attract an ideal audience by speaking to their values and priorities. For 30-plus years, Jeffrey was one of the country’s top portrait photographers, and today, he uses his keen eye to teach innovative marketing and branding strategies. On this final episode of the Introvert Biz Growth podcast, Jeffrey explains how his introversion lends to his success as a professional speaker. He shares his p

#episodeIBG84 The majority of introverts and conscious entrepreneurs are averse to the aggressive marketing approach that dominates the online space. At the same time, potential clients may need a little push in making the decision to buy our products or services. So, how do we market our offerings in a way that nudges ideal clients to commit—without resorting to tactics based on scarcity or fear of missing out? Michelle Warner is an online business growth strategist dedicated to helping entrepreneurs build the businesses of their dreams. She is also the creator of the Springboard Method, a framework for nurturing resilient, sustainable companies that scale. Michelle has 20-plus year of experience in the digital marketing space, and she built a multimillion-dollar tech startup in the social venture space before transitioning to consulting. Today, Michelle describes how she designs her life around her introversion and explains how her year of travel led to clarity around the direction of her business. She disc

#episodeIGB83 Many of us introverts are used to doing things on our own. And those of us who become entrepreneurs often think we have to run every aspect of the business by ourselves—and be good at it all! But what if we had a supportive community to lean on? A group of likeminded people with similar values who know what we’re going through? Janice Chaka is the founder of The Career Introvert, a coaching platform designed to help introverted women excel in business, and the host of The Traveling Introvert, a podcast exploring the ins and outs of traveling and running a business as an introvert. Janice also serves as the organizer of the Get Your Podcast Started Summit, an event created to help entrepreneurs create and run a podcast that generates leads and grows their brand. Today, Janice discusses the benefit of being able to craft how and when you work as an introverted entrepreneur. She explains how she leverages speaking engagements to make networking easier and shares her superpowers for project manageme

Welcome to the 17th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. I have a another short muse episode for you today, unedited, raw content. No intro music. No bells and whistles. I was just preparing a free workshop with the title ‘The Cause of Marketing Anxiety… and the Cure’ that I’ll be hosting together with my friend and fellow introvert Val Nelson on June 28th. As the title says we’ll be discussing what causes marketing anxiety. I’ll be talking about things that give us anxiety when we’re on the receiving end, and Val about things that give us anxiety in our own marketing. So here are some of the things that I’ll talk about:   6 or 7-Figure promises They make us feel like we’re not good enough if we haven’t reached 6 or 7 figures yet They isolate us from the ‘guru’ and the rest of the world They make us feel like we should just give up now   Stories of how much money THEY made using THEIR sys

#episode80 As conscious, introverted entrepreneurs, many of us struggle with pricing. We want to be fair and make our offerings accessible, but we also need to build a sustainable business that will thrive for the long-term. So, how do we develop an awareness of our current money mindset? And how do we shift that mindset to determine pricing that serves our community AND pays the bills? Kelly McCausey is the creator of Love People + Make Money, a business built on the idea that sinking your roots deep into a community and addressing their needs leads to profit. When she got her start as a solopreneur 17 years ago, Kelly charged too little for her time. Before long, though, she learned smarter ways to build an income online. Now, she serves as a business coach and event host, helping others leverage content marketing and community building to design profitable businesses of their own. Today, Kelly explains how pursuing her curiosity led to the creation of a thriving online business. She shares her philosophy a

Welcome to the 16th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. It’s time for another muse episode, unedited, raw content. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to invite you to be part of the Gentle Business Revolution.   Change is in the air… And today I’m not talking about the Marketing Paradigm change. I’m talking about this podcast. This month I’m celebrating 2 years of the Introvert Biz Growth Podcast and I think I’ve mentioned a few times that adding a podcast to my business was one of the best decisions I’ve ever made. This show has helped me become the person I am today, an introverted quiet leader, has helped me develop relationships with other introverted entrepreneurs that I still have today and it has helped me gain confidence in how I show up. And now it’s time again to make a change. Because if you’re alw

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode78 Most introverts have a great deal of empathy for others. The tricky part is knowing when your kindness has shifted into ‘too nice’ territory and you’ve become a people pleaser, overly-concerned with what other people think and motivated by fear. Alex Rudnicka’s entrepreneurial journey began when she made the conscious decision to stop waiting for permission and start cultivating the confidence to live on her own terms. Alex created CEO Female Entrepreneur to help service-based entrepreneurs learn how to connect with their ‘inner badass’ and run a business that affords them the freedom to live the life they want. She mentors women all over the world, empowering them to follow their desires regardless of the circumstances. An experienced coach with a knack for transformational conversation, Alex knows the path to success because she walked it herself, building her company from nothing and overcoming a number of challenges

Welcome to the 14th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. It’s time for another muse episode, unedited, raw content. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to invite you to be part of the Gentle Business Revolution. In muse 13, two weeks ago I shared my vision of The Gentle Business Revolution and invited you to join its Gentle Business Alliance. Go back to that episode if you’ve missed. Today’s episode is focused on Anxiety-Free Marketing, the building block of The Gentle Business Revolution. The main mission of the Gentle Business Revolution is to bring more kindness and empathy to the business world. And who says business, says marketing. And as you might know, I’ve been part of this Online Marketing world for over a decade. So it was clear to me that the way we could bring more gentleness to the business world

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode76 Many introverts also happen to be highly sensitive. We’re empathic and intuitive, with an inclination to listen and think deeply. And for those of us at the high end of the sensitivity spectrum, we may be aware of subtleties in the environment that other people miss or even find ourselves affected by other’s moods. So, how might we leverage these qualities to build a business in a way that works for us—rather than trying to follow the rules of the 80% who are NOT highly sensitive? Heather Dominick is the founder of A Course in Business Miracles, a mentoring program for highly sensitive entrepreneurs (HSEs), and the creator of the Highly Sensitive Entrepreneurs Movement. She is the winner of the 2015 Best of Manhattan Coaching Award, and her 21-Day Discovery Series attracted 6K global registrants and earned the 2014 Stevie Award. Known for creating a community for true transformation, Heather has helped thousands of HSEs

Welcome to the 13th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes. I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference. These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.   But today’s episode is a muse, unedited, raw content. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it’s ready. And today is the day! It’s ready! The 1st part of the Gentle Business Revolution is ready! And in today’s muse I want to tell you more about it. But I need to start at the beginning and give you some context.   So…

Welcome to the 12th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes. I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference. These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.   But today’s episode is a muse, unedited, raw content. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it’s ready. And it’s almost ready. Tune in for the Muse in 2 weeks when I’m revealing what I’ve been working on all these months and open an invitation to the Gentle Business Alliance. But today I want to talk about fear. Fear