Introvert Biz Growth Podcast

This is another raw extra episode, a recording of the Collective Resilience Brainstorming session.  No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-)

Hello Gentle Marketers! I Welcome to The Gentle Business Revolution Podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. I’m Sarah Santacroce, your host. I decided to record an extra episode this weekend due to the current circumstances that we are all going through at the moment. As some of you know, I'm based in Switzerland, so right in the middle of it as I record this on March 13th. This is not an episode about the epidimic itself. I hope you got the right kind of information sources for that. What I wanted to comment on is a) be transparent about how I'm personally dealing with it b) give you some ideas on how to stay grounded in these uncertain times and c) invite you to a Collective Brainstorming on Resilience next Tuesday, 10am EST Ok, so just about a week ago I was still being quite cynical about the whole thing. Thinking people were overreacting and panicking. Only a week later though I'm worried myself. Not so much about my personal health, but

My guest today is a master on how to train your brain for success. After growing her own business from zero to a million dollars a year in under 19 months, Dana Wilde now teaches others how to do the same. With nearly 100,000 followers in 68 countries, Dana is the bestselling author of Train Your Brain and featured in the movies, The Abundance Factor and True Prosperity. Fascinated by neuroscience and the power of the mind, she affects lives daily on The Mind Aware Show, where she interviews thought leaders, brain scientists, and celebrities about how to intentionally think wealthier, happier, and healthier thoughts. I loved Dana's work because it is based on scientific research. I've always struggled to believe in the law of attraction but I firmly believe in the power of mindset. Dana's work, as you will hear in the episode, is based different from the law of attraction but just as powerful and effective. I hope this episode inspires you to become more aware of your thoughts throughout the day and how you c

Welcome to episode #26 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Welcome to Season 4! As always I have very exciting episodes coming up. In today's episode, we are talking about the idea of having enough. Even though we use enough as a common way of describing how much we earn, need or have, we don't stop to consider that enough might be different for all of us. This episode was inspired by my current read, "Company of One" by Paul Jarvis. Reading this book has made me reflect on what my definition of enough is right now. It also made me reflect on times when I've caught myself comparing my enough to other people's enough. It has been a really insightful read and I hope this podcast gets you interested in learning more about it. In this episode

Welcome to episode #25 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! I'm back with another book update! In my last "behind the book" update, I shared my structure. Rather than reading one of the chapters, I thought I'd share a bit about what goes on in my head through the process of writing this book. In this episode you’ll learn  … Why I'm writing this book (hint: it's not for me!) The questions I ask myself now that I'm halfway through the book How I struggle with sharing personal stories And much more Other links and resources mentioned in this episode: The Gentle Marketing Revolution The Gentle Business Revolution Sarah’s Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a m

If setting revenue targets gives you anxiety about launching something new, you are not alone. When we put pressure on ourselves to hit a specific number by the end of a launch, we tend to forget about the people involved. So, what if we reframed the way we thought about marketing a launch? What if we focused on attracting the community we genuinely want to spend time with? What if we played to our strengths to design a launch experience we could LOVE? *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** Jenny Blake is the creator of Pivot Method, a growth strategy that helps forward-thinking entrepreneurs and organizations map out what’s next. She is also a sought-after keynote speaker and host of the Pivot Podcast, a show recognized by CNBC as one of th

Welcome to episode #23 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I'd like to talk about mentors and coaches. If there's one thing I would do differently if I started over, I would be working with a coach earlier on in my business. I waited too long. I thought I couldn't afford it. So I bootstrapped for many years, making all the mistakes. I don't regret making the mistakes, it has definitely helped me become a better coach, but I do think my journey would have been much easier and less alone. *** This episode falls under the P of Partnership of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a da

The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn’t require endless hustle to replace the customers you’ve turned off?   Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada. *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page mark

Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. You can find out all the details at TheGentleMarketingRevolution.com. To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in

Welcome to episode #20 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. I've mentioned it on this podcast many times, and the day has finally come where the doors are open to the first live round of this decade of the GMR program! It's a very different kind of marketing program: a hybrid program with video learning, 8 beautiful assignment workbooks, and eleven 75-minute live group calls via Zoom where we go deeper into each topic. It's a blend between

If you’ve ever used a marketing strategy that didn’t feel good, you can probably trace it back to being out of alignment with your core values. But how do we stop chasing society’s definition of success and learn to define it for ourselves? And how do we promote our business in a way that feels authentic to our brand and the values we care about? Katie Rasoul is the leadership coach, keynote speaker and team culture expert behind Team Awesome Coaching, an individual and group practice that specializes in supporting high-potential leaders and creating engaged teams. Katie has taken the stage at both TEDx and Disrupt, and she wrote the bestseller Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big. Katie also serves as cohost of The Life & Leadership Podcast. *** This episode falls under the P of Personal Power of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive. *** This episode falls under the P of Passion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** Today I want to talk

Welcome to episode #17 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Let me begin with a head's up: A new live program round starts on January 28th. This is the program that I run  live  twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive. In today's episode I want to share the news that I'm officially writing a book! I want to share how I went from an idea to actually start writing. A lot of people have an idea to write a book, but it's important that one actually sits down to write it. In this episode you’ll learn … How I knew the time was right Some of my pr

Consumers no longer trust traditional advertising, as evidenced by the 600M devices in the world with ad blockers. So, how DO customers want to relate to businesses now? How can we break down the barriers between companies and consumers? And what does a human-centered marketing model look like? Mark Schaefer is the globally-recognized author, speaker and business consultant behind Businesses Grow, one of the top five marketing blogs in the world. Mark’s client roster includes Pfizer, Cisco, Dell, Adidas, and the US Air Force, and his work has appeared on CNN, The Wall Street Journal and The New York Times, among many other media outlets. Mark has written eight bestselling books, and his latest release, Marketing Rebellion: The Most Human Company Wins, hit the top spot on Amazon in the Advertising and Marketing categories. On this episode, Mark describes the changing role of the marketer, explaining why we must create shareable content and experiences that customers are keen to share. He discusses how we can

Welcome to episode #15 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! The last P in the mandala for Gentle Marketing stands for Partnerships, and I'd like to encourage you to reach out to 2 people every day. It's one category of my Daily Planner. It's not that easy for this introvert, and I can't say that I succeed every day, but it's a muscle I'm building. *** This episode falls under the P of Partnership of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** In this episode you’ll learn about building partnerships as a marketing strategy as w

Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve? Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening. On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you con

#episode GBR13 Welcome to episode #13 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to talk about Fair Pricing. Fair pricing is essential for us Gentle Marketers. I think it's fair to say that fairness (pun intended) is one of our core values. Growing up, my dad fought for fairness for the working class. So yes, fairness is super important to me on a personal level. But I'm ready to bet that you feel the same. And, not only do we want to be treated fairly, we also want to treat others fairly. For that to happen, we need to come from a place of empathy. It is essential to be able to put ourselves into the other's shoes.  In this episode you’ll learn about… The simple truth of Fair Pricing The options for Fair Pricing The unfair tactic

#episode GBR12 Does it feel like you’re chasing customers? What if you could market your business in a way that simply attracts the right people into your orbit? Steven Morris believes that you can—by building a Beautiful Business around your values and the needs of the clients you serve. Steven is the creator of the Mth Degree, a consultancy that specializes in brand strategy, organizational life and a humanized approach to marketing. In the last 25 years, Steven has worked with 250-plus global companies, including Samsung, Habitat for Humanity, New Balance, Sony and Amazon. He is dedicated to helping business leaders live and work wholeheartedly and make a positive impact in the world of their customers. Steven is also the author of Brand Love and Loyalty and Humanizing the Customer Journey. On this episode of the Gentle Business Revolution, Steven shares his view that the core purpose of business is to provide value. He explains why it’s crucial to bring both your skill set and your humanity to the office,

#episodeGBR11 Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to share with you an exercise that I'm facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it's in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It's a switch from the negative to the positive.  In this episode you’ll learn about… The revolutionary idea of leading with empathy instead of pain The Empathy Map exercise Aspirational marketing (I love that term!) The guest I have lined up for next week’s podcast (I'm excited!) Other links and resources ment

#episodeGBR10 If you have a gift that helps to transform clients’ lives, why would you keep that hidden? Limiting beliefs are what hold most of us back from serving at the highest level. But how do we begin to turn around our thinking and reclaim our personal power? Nina Cooke is a Business Mindset Coach who specializes in helping clients release their deep inner blocks and grow their business vision with confidence. She has worked with hundreds of coaches, consultants and other thought leaders who have plateaued at low six-figure incomes and are frustrated because they aren’t getting the results they want. Nina is also the host of the Entrepreneur’s Inner Game Podcast, and her work has been featured in Forbes and on BBC Radio. On this episode, Nina shares her own struggle with confidence, explaining why it’s crucial to identify the root cause of feeling not-good-enough. She discusses the direct relationship between limiting beliefs and behavior, pointing out that we can’t serve at the highest level when we’r