Relentless Health Value

Mark Conklin can be reached by email at mconklin@pharmacyquality.com and through http://www.pharmacyquality.com/  or https://www.EQuIPPp.org/professional.aspx . He can also be reached on twitter @MHConklin

Jeneanne Rae is an internationally recognized thought leader and expert in innovation management, design strategy, and customer experience. She has served as a consultant and teacher to dozens of leading organizations during her twenty-year career, including Procter & Gamble, Under Armour, Microsoft, Kaiser Permanente, Johnson & Johnson, AARP, HP, and AIG. In addition to penning articles for top industry publications such as the Design Management Review, Innovation Management and Fast Company, Rae has written extensively for Bloomberg BusinessWeek and was named one of its “Magnificent Seven Gurus of Innovation” in its cover story on the creative corporation. She was later hailed one of BusinessWeek’s “Leaders of the Year,” for her groundbreaking work in the study of service innovation. Prior to forming Motiv, Rae spent seven years on the executive team design powerhouse IDEO and was President of management consulting firm, Peer Insight, for six years. She has serviced as an adjunct professor at George

Stan Berkow is co-founder and CEO of Sense Health, a NYC-based healthcare startup focused on delivering superior health support to underserved patient groups. Prior to Sense Health, his passion for better understanding health and behavior brought him to the Columbia University Medical Center, where he coordinated clinical trials in the Department of Behavioral Medicine. His experience at Columbia highlighted the immense gaps in care patients receive and led him to pursue his interest in improving people's health using technology and design. A firm believer that technology will only improve healthcare when infused with empathy, humanity, and great design, he is focused on creating products that connect providers and patients while still taking into account the unique needs and constraints of both groups. Stan contributes on the Huffington Post and holds a BA in neuroscience from Bowdoin College.   sensehealth.com stan@sensehealth.com Montefiore Behavioral health Center: http://www.montefiore.org/mbhc 

LEO P FRANCIS, PHD – President, LPF Solutions Leo Francis is an award-winning communications professional with a unique mix of commercial and scientific expertise and a proven record of success.  He is a skilled communicator and visionary who is also operationally robust in translating scientific ideas into organizational value. He began his healthcare career in international clinical development at Gensia Europe Limited with a focus on the development of novel cardiovascular agents in surgery and arrhythmia diagnosis. Leo was instrumental in the preparation of the NDA for this unique device-drug combination Over the next several years, Leo moved into medical communications leadership positions at Adelphi Group (US), OCC Europe, Ltd (UK) and Gardiner-Caldwell Communications (UK) deploying his expertise with most major pharmaceutical manufacturers on all aspects of the prelaunch/launch commercialization process from clinical study design, market shaping and preparation, positioning, thought-leader development

3:11- Kent talks about how he got from top secret military work to healthcare, specifically remote monitoring of biometrics. 5:11 - Lessons from 9/11, monitoring vital signs  and stress levels via biometric headsets. And how to transmit this information back to the cloud from a technology perspective. Hones in on cell phones. 6:00 - Working with McKesson to do a small pilot for diabetes patients and the Navaho indian reservation. Began to focus on the 15% of people consume 80% of healthcare cost. Found that the trick to ROI is to align the technology solution to these high-risk patients. But that’s hard because the people who most need the technology are probably the least likely to use the technology: elderly, indigent and either are intimidated or can’t afford the technology or will attempt to use the technology in a way that doesn’t contribute to their health, like downloading games or selling the device in a pawn shop. 8:40 - First hope was to monitor people in their disease to identify people who are lik

Today I speak with Michael Kuderka, an experienced pharmaceutical marketer. I liked what he had to say about being authentic. Michael suggests that pharmaceutical brands these days need to lock down a patient population where the brand can legitimately add the most value, and then own that market by developing strong value propositions for each stakeholder along the patient journey. Michael says in the long run, this is a much better strategy than fighting for a tiny piece of a giant pie. Especially when the clinical differentiation across such broad sweeps of patients is rarely well-defined and even more rarely will motivate prescribers to switch up their current standard of care. Soon after my talk with Michael, I heard a guy named Ian Altman speak on another podcast. His message dovetailed perfectly with Michael's point of view. I immediately went out and bought his book, called "Same Side Selling." Ian advises that sellers and marketers aim to be “Some Things to the Right People." He says that when a buye

"What is this podcast?" It's a valid question that I've answered many times lately. This podcast is about the people of the healthcare industry— the entrepreneurs, employee-preneurs, business leaders. Those of us who struggle, every day, to do what we can to make healthcare better. We all know the health industry is a tough place to drive results. It's highly regulated, enormous, chaotic and rife with vested interests. Implementation of almost anything involves navigating a very messy middle.  Relentless Health Value is about us. It's about our successes and lessons learned. My guests share their stories. They talk about how they manage to stay strategic and focused when their days are chock-full of too many distractions, too much data, too little data, and triple-booked meetings. They talk about what they're currently excited about, what's inspiring them, what's troubling them. They offer advice and share an insight or two. They talk about their role and what they hope to achieve. And this is important. It's

Today on the program, I speak with Robert Herzog, Founder and CEO of eCaring. eCaring is a system, with an iPad app as its centerpiece, which increases the efficiency and productivity of care managers responsible for patient homecare. His system is a great way to extend healthcare into the home, and collect actionable data from the home. Both are essential to control outcomes because it's where patients spend 95% of their time. A few things that Robert said which I found very interesting: eCaring customers are people who were "ripe for change?" Inertia is his biggest competitor. Robert credits some measure of his success to his relentless drive toward intuitive simplicity His plan to integrate eCaring data into a larger data pool is to work through HIEs (Health Information Exchanges) eCaring enables a great use of care extenders, who have the data to be able to talk to physicians if necessary. So it's a very efficient use of resources.   Robert Herzog CEO, eCaring Robert has an extensive background in digit