Ontario Creates Podcasts

Sudbury | Intégrer des expériences vécues aux produits culturels traditionnellement établis peut permettre le développement d’un nouvel auditoire ainsi que l’augmentation de recettes. À titre d’exemples, pensons aux expositions pour le grand public, aux boutiques éphémères, aux projections en exclusivité et aux conventions. En outre, l’expérience vécue peut servir de tremplin à de nouveaux produits culturels avec leur propre potentiel à mettre en valeur. Présentatrice : Tammy Frick, directrice générale, Festival international du film Cinéfest Sudbury. Panélistes : Mike Daoust, fondateur, Northern Game Design Challenge; Vicki Gilhula, éditrice adjointe et rédactrice en chef, Sudbury Living Magazine Group; Mark Montefiore, coprésident, New Metric Media, et chef de la production, Letterkenny.

Sudbury Event | Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think consumer shows, pop-up shops, exclusive screenings, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Moderator: Tammy Frick, Executive Director, Cinéfest Sudbury International Film Festival. Panelists: Mike Daoust, Founder, Northern Game Design Challenge; Vicki Gilhula, Associate Publisher/Editor, Sudbury Living Magazine Group; Mark Montefiore, Co-President, New Metric Media & Executive Producer, Letterkenny.

Ontario content creators understand that relying on revenue from the Canadian market alone limits growth and opportunities for collaboration. Our moderator and panelists will explore ways to prepare international strategies and speak to such topics as finding collaborators and relationship building through festival, market and conference attendance in Canada and abroad; taking advantage of Government priorities, treaties and missions; and planning for market readiness. Moderator: Jeffrey Crossman, Trade Commissioner (Creative Industries) Global Affairs Canada Panelists: Maria Armstrong, CEO, Executive Producer of Big Coat Media Karen Boersma, Publisher, Owlkids Books Anne Loi, Executive Vice President, Global Operations, DHX Media

Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think author readings, pop up shops, eSports, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creative companies who tell us how they create and curate premium experiences to connect with their audiences in novel ways, and explain how they are diversifying their revenue streams in the process. Moderator: Heather Kanabe, Festival Director, The Word on the Street Book and Magazine Festival Panelists: Meridith Braun, VP Publishing, Digital Extremes David Leonard, Events Director, The Walrus Mark Montefiore, Co-President, New Metric Media & Executive Producer, Letterkenny

The changing technological landscape has had an immense influence on the way the creative media industries deliver content to audiences. As content continues to shift from physical to digital formats the same evolution is also happening for sales channels, triggering the rise of new platforms and methods of distribution. What are the challenges in getting a market-ready creative work, regardless of the sector it comes from, through the existing and evolving distribution paths and to the end-user who can be either in Canada or abroad? OMDC commissioned and recently launched a study on this subject. Hear from the study authors how Ontario content owners are creatively navigating the challenges of the shifting distribution landscape to successfully deliver their content to audiences around the world. Presenter: Kristian Roberts, Partner, Nordicity Moderator: Negin Zebarjad, Manager, Nordicity Panelists: Diane Hall, President, 2 for Life Media Inc. Tony Walsh, Company Director, Phantom Compass

Adam Caplan, OMDC Board of Directors

Jarrett Martineau, Creative Producer of new global music platform, record label, and artist collective Revolutions Per Minute (RPM) and artist Leanne Betasomosake Simpson talk to Jesse Wente about their success breaking new ground connecting with audiences and broadening the reach of contemporary indigenous talent. Jesse Wente, Broadcaster and Curator Jarrett Marineau, Creative Producer, Revolutions Per Minute

Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners. Evan Jones, Founder, Threads Audience Development

Thanks to advances in Artificial Intelligence (AI) and Machine Learning (ML), chatbots are exploding in popularity, and 2017 is the year for critical mass. Russ Ward explains why "talk to our chatbot" is the new "download our app" and how creatives can leverage this uniquely individual engagement experience to the fullest. Russell Ward, President, Massively

In a world where mixed realities are starting to take over entertainment and advertising, where do characters and mascots stand? Why does the audience like to interact with 3D mascots and holographic characters? In this conference, Elodie and Laurent will trace a portrait of the current situation, the innovation Neweb has developed with interactive mascots and holographic characters and the technology behind it. Elodie Lorrain-Martin, VP Business Development, Neweb.tv Laurent Abecassis, Technology Producer, Neweb.tv

It’s not enough to merely survive change; growth and evolution are necessities. Despite the rapidity and discontinuity of transitions you can take control to achieve professional excellence: adjust attitudes and behaviors, exceed limits, choose wisely, act on opportunities, and stay current. Lorraine Behnan ,Change Management and Communications Specialist

•Bevel, by Matter and Form Inc. Bevel is a smartphone attachment that lets anyone take and use Genuine 3D photos. Bevel photos are an exciting new media type, providing new experiences in AR, VR, e-commerce and the social web. •Klipfolio Klipfolio is a cloud application for building dashboards that answers the question “how am I doing” in real-time and on web browsers, on big screen TVs or mobile devices. Examples of what you could do with Klipfolio include: continuously understanding your top performing articles on your digital properties so you could ensure they get top billing, seeing audience sentiment evolve for recently released firms, and seeing what social outreach is driving traffic to your youtube channel or website. •SARA SARA creates and curates educational and marketing campaigns specifically for vertical video on Snapchat & Instagram Stories. We also offer consulting services to assist you in navigating and tailoring the best content for Snapchat & Instagram Stories. •Voices.com Voices.

Find out how equity crowdfunding, available in Ontario since early 2016, can help your company raise capital. Craig Asano, Founder and Executive Director, National Crowdfunding Association of Canada

Our fast-evolving digital world creates new opportunities for storytellers and also give rise to new media consumption behaviours. Is storytelling changing in a fundamental way or are there simply more options available to storytellers? Are consumers preferring new forms of story experiences or merely engaging with a greater variety of story formats? What are crucial trends to be aware of? Hear the insights of industry leaders who are pushing the boundaries of storytelling. Moderator : Nigel Newton, Director (Canada), INDE Experience Engineering Panel: David Brady, CEO, Cream Productions David Caron, Co-Publisher and President, ECW Press Joanne Loton, Co-Founder & Executive Producer, Sesqui Siobhan O’Flynn, Founder, NarrativeNow

The OMDC Digital Dialogue conference is an annual one-day January event presented by Ontario Media Development Corporation. The event brings together leaders from across six sectors - book publishing, film and television, interactive digital media, magazine publishing, and music - for a day of panels, pitches and conversations about what’s new and emerging in the marketplace and opportunities for collaboration. Throughout the year the conversation continues through the OMDC Digital Dialogue Breakfast Series, morning panel discussions exploring specific topics of interest. • Karen Thorne-Stone, President & CEO, OMDC • Han Dong, MPP Trinity-Spadina • Ramona Pringle, Host

Drawing on the findings of his long-term international research study, Dr. Jeffrey Cole discusses how consumers use media, including the scope of user-generated and professionally-produced content, and its effect on traditional media content. Dr. Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication

The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution. Moderator: Nigel Newton, Consultant for AR Innovation & Strategy Panelists: Bernie Roehl, CEO, Virtual Escapes Damir Slogar, Founder and CEO, Big Blue Bubble Keith Makse, CEO, Red Meat Games Dr. Rhonda Bathurst, Executive Director, Museum of Ontario Archaeology

The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution. Moderator: Nigel Newton, Consultant for AR Innovation & Strategy Panelists: Nyla Innuksuk, Owner & Producer, Pinnguaq Productions Inc.; Srinivas Krishna, Founder and CEO, AWE Company Ltd.; Lucie Lalumière, Founder, Lalumiere Media and Executive Producer, 360 Story Lab; J. Lee Williams, President, Occupied VR

In a climate where it is becoming increasingly difficult to finance content, creators and producers must explore alternative ways to raise capital. Hear from content creators across the sectors about their successes and challenges engaging with new financing models and learn whether any of these models (which include crowdfunding, venture capital and angel investment) are right for your company. Moderator: Catherine Tait, President, Duoploy Panelists: Alex Jansen, Founder and Producer, Pop Sandbox; John Young, CEO, Boat Rocker Media; Anne Marie Maduri, Venture Capital & Private Equity Consultant, Maduri & Associates Inc.; Daniel Bekerman, Producer, Scythia Films

Data is a vital part of understanding consumer patterns. Creative content producers use data and analytics in vastly different ways to guide their product development, distribution, and marketing strategies. This panel looks at how three Ontario-based companies are using data and analytics to inform their product development, guide their marketing strategies, and ultimately, to understand their audience. Moderator: Erin Creasey, Manager, Industry Initiatives, OMDC Panelists: Devi Ekanand, Vice President, Marketing, Promotions and New Media, Coalition Music Ken Hunt, Publisher, Toronto Life Margaret Bryant, Director of Sales and Marketing, Dundurn Press