Sinopsis
End of Three Fitness has one purpose: Make you a better human. Our study and application of doing so is called: BETTERHUMANOLOGY. We help Garage Gym Athletes, the "other" guy and gal, and humans around the world get better. Bringing you weekly episodes with fitness challenges, mental toughness challenges, book recommendations and topics all aimed at making you a better human being. Take the red pill, stay in Wonderland, and we show you how deep the rabbit hole goes.
Episodios
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177: Should You Write A Book For Your Business?
23/01/2025 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the podcast and topic [00:01:30] Discussion on the strategic reasons behind writing "The Garage Gym Athlete" [00:02:30] Insights into the creation and impact of "Killing Comfort" [00:03:30] Financial realities of self-publishing and book sales [00:04:30] Reasons to consider writing a book for your business [00:05:30] Evaluating if writing a book aligns with your business strategy [00:06:30] How to use a book for lead generation [00:07:30] Tips for preparing to write your book [00:08:30] Conclusion and final thoughts on the benefits of writing a book
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176: Quarterly Planning: Bob Ross vs. Michelangelo
21/01/2025 Duración: 09minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction and overview of quarterly planning strategies [00:01:30] Explanation of the Bob Ross method [00:02:30] Detailed steps for implementing the Bob Ross method [00:03:00] Introduction to the Michelangelo method for advanced planners [00:04:00] Steps to execute the Michelangelo method [00:05:00] Key differences between the Bob Ross and Michelangelo methods [00:06:00] How to choose the right strategy based on your business stage [00:07:00] Conclusion and encouragement to apply these strategies
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175: Growth vs. Scale
16/01/2025 Duración: 09minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the topic: the critical difference between growth and scaling. [00:01:30] Detailed explanation of what growth means in the context of a business. [00:02:00] The painful but necessary reality of business growth. [00:03:00] Transitioning into what scaling means and how it differs from growth. [00:04:00] The analogy of scaling a car model to understand business scaling better. [00:05:00] Discussing the delicate balance and challenges of scaling a business. [00:06:00] The cyclical nature of growth and scaling—knowing which phase you are in. [00:07:00] Emphasizing the importance of building something you want to scale. [00:08:00] Concluding thoughts: Starting with the end in mind for effective scaling.
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174: Breadcrumb: The Grunt Test
14/01/2025 Duración: 10minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the episode and the concept of "Boring Ops" [00:01:30] Discussion of Building a StoryBrand by Donald Miller and the importance of the grunt test [00:02:30] My personal story of applying Miller's principles [00:03:30] Identifying and addressing the specific operational challenges in your business [00:04:30] The PT Biz example: Prioritizing traffic over complex website features [00:05:30] The importance of continuous improvement in business operations [00:06:30] Closing thoughts on the value of mastering the basics in business
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173: About Burning Ships
09/01/2025 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the concept of "burning the ships" [00:01:30] Historical background and significance of the metaphor [00:02:30] How "burning the ships" applies to modern business practices [00:03:30] The dangers of overcommitment in business and personal life [00:04:30] Strategies for balancing intense focus in business with personal life [00:05:30] The efficiency game: setting work-hour limits [00:06:30] Practical tips for becoming more efficient in business [00:07:30] Conclusion: Embracing a balanced approach to commitment and focus
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172: Value-to-Income Ratio (VIR)
07/01/2025 Duración: 14minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the Value to Income Ratio and its significance. [00:01:00] Explanation of why hourly rates don't reflect true income. [00:02:00] Breakdown of calculating your working days and hours. [00:03:00] How to calculate your personal hourly income. [00:04:00] Discussion on the difference between business value creation and personal income. [00:05:00] Detailed steps on calculating the Value to Income Ratio (VIR). [00:06:00] Strategic ways to improve your VIR. [00:07:00] Personal insights and experiences with tracking VIR. [00:08:00] Closing thoughts on financial freedom and the importance of tracking VIR.
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171: Danny Matta
02/01/2025 Duración: 01h22minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the new podcast format for 2025. [00:01:30] Launch of the first marathon session with Danny Matta. [00:02:30] Discussion on the evolution of our annual snowboarding trips and their significance in our business partnership. [00:03:30] Insights into developing a business culture organically through shared experiences. [00:04:30] Danny’s perspective on balancing perseverance with flexibility in business planning. [00:05:30] In-depth exploration of personal development themes and their impact on business success. [00:06:30] Danny’s journey from a constrained financial mindset to a more expansive approach. [00:07:30] The role of financial literacy in enhancing both personal satisfaction and business efficacy. [00:08:30] Closing thoughts on the intertwining of business acumen and personal growth. [00:09:30] Preview of upcoming topics and guest features for the podcast in 2025.
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170: DAILY OVER DECADES. Join me?
31/12/2024 Duración: 09minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the Daily Over Decades challenge. [00:01:00] Overview of the challenge and its origins. [00:02:00] Detailed explanation of the challenge levels. [00:03:00] The significance of maintaining weekly training minutes. [00:04:00] Transitioning from weekly to daily discipline in the challenge. [00:05:00] Tips for successful completion of the challenge. [00:06:00] How the challenge impacts personal and professional life. [00:07:00] My commitment to the 2025 challenge and invitation for listeners to join. [00:08:00] Closing remarks and ways to connect for the challenge.
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169: Annual Planning: Sharpen or Swing?
26/12/2024 Duración: 09minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the concept of annual planning and its importance. [00:01:30] Analogy of spear sharpening to explain business focus and optimization. [00:02:30] Discussion on balancing optimization and the need for new strategies. [00:03:30] Advice on identifying when to enhance current strategies or seek new opportunities. [00:04:30] Strategic considerations for effective annual planning. [00:05:30] Closing thoughts on using annual planning as a tool for significant business improvement.
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168: THIS is how you build wealth!!
24/12/2024 Duración: 08minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction: Rethinking success metrics for entrepreneurs. [00:01:30] The pitfalls of chasing vanity metrics and redefining success. [00:02:30] How personal health plays a crucial role in sustainable wealth building. [00:03:30] Observations from hotel gyms and their implications on wealth and health. [00:04:30] The impact of physical fitness on professional success and income potential. [00:05:30] Strategies for integrating health into your business and personal life for long-term success. [00:06:00] Closing thoughts on aligning health and business goals for holistic success in 2025.
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167: Vanity Metrics & What To Optimize For In 2025
19/12/2024 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction: Discussing the importance of focusing on the right performance indicators for 2025. [00:01:30] Explaining the pitfalls of vanity metrics and why they can mislead entrepreneurs. [00:02:30] Key performance indicators to focus on for real business success. [00:03:30] Strategies for balancing business optimization with personal and family well-being. [00:04:30] Using tools like HubSpot for tracking and improving business performance. [00:05:30] Wrap-up: Encouraging entrepreneurs to refine their focus and optimize for meaningful growth in the coming year.
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166: How To Scale Number Of New Customers Next Year
17/12/2024 Duración: 12minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction: Insights into the end-of-year strategic review process. [00:01:30] The critical role of data in expanding business and planning for the new year. [00:02:30] Detailed analysis of customer data and how it influences our growth strategies. [00:03:30] Application of the Start, Stop, Keep methodology in our strategic planning. [00:04:30] Examples of what we’re stopping, keeping, and starting in our efforts to expand the business. [00:05:30] The significance of strategic agility in sustaining and expanding business growth. [00:06:00] Wrap-up: Preparing for the upcoming annual planning meeting and setting the stage for 2025.
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165: Strategy: Giving Away Free Stuff...
12/12/2024 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the new free coursework available on the website. [00:01:30] Explanation of the strategic business reasons behind offering free courses. [00:02:30] Insights into the specific courses offered and their potential impact on personal and business growth. [00:03:30] Discussion on how tracking engagement from these courses influences future content and product development. [00:04:30] The role of trust and authority in scaling a business through free value offerings. [00:05:30] Closing thoughts on the importance of providing real value in content marketing for business scaling.
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164: A Leadership Framework: Person, Problem, Performance
10/12/2024 Duración: 10minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the Three P Framework for leadership. [00:01:30] Discussion of a real-world leadership challenge involving an employee affected by external events. [00:02:30] Importance of communication in leadership and understanding personal perceptions. [00:03:30] Detailed explanation of the Three P Framework: Person, Problem, Performance. [00:04:30] How to apply the framework to ensure team alignment and address performance issues. [00:05:30] Discussion on the implications of leadership decisions on company culture and team dynamics. [00:06:00] Closing thoughts on the responsibilities of a leader and the impact of their decisions on the company’s performance.
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163: The Secret To Online Advertising
05/12/2024 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction: My journey with online advertising and initial reluctance. [00:01:30] Early struggles with tracking and the pivotal lesson learned. [00:02:30] Exploring tools that transformed my advertising approach. [00:03:30] Detailed breakdown of the three types of ads every business should run. [00:04:30] The power of never turning off your ads. [00:05:30] How continuous optimization leads to sustained success in advertising. [00:06:00] Conclusion: Embracing online advertising as a core business strategy.
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162: 3-2-1 Method: Side-Hustle to Full-Time
03/12/2024 Duración: 08minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction: When is the right time to go full-time with your side hustle? [00:01:30] The challenge of balancing a full-time job with a side hustle. [00:02:30] Setting financial goals and thresholds before taking the plunge. [00:03:30] Introduction to the 3-2-1 method for transitioning to full-time. [00:05:30] The importance of financial consistency and having a safety net. [00:07:30] The mental shift required when moving to a full-time business focus. [00:08:00] Closing thoughts: Making the final decision to focus solely on your business.
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161: Do You Have A Job or a Business?
28/11/2024 Duración: 10minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to distinguishing a job from a business. [00:01:30] The role of systems and teams in scaling your business. [00:02:30] How to prepare your business for significant growth. [00:03:30] The importance of documenting and automating customer acquisition processes. [00:04:30] Final thoughts on transitioning from self-employment to true business ownership.
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160: Exactly How I Prioritize My Tasks
26/11/2024 Duración: 07minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the topic of productivity and task management. [00:01:30] Overview of focus and buffer days and their role in maintaining productivity. [00:02:30] Explanation of the Eisenhower Decision Matrix and its application. [00:03:30] Detailed breakdown of how to categorize tasks using the matrix. [00:04:30] Discussion on the importance of delegation and task elimination. [00:05:30] Summary and final thoughts on enhancing productivity.
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159: Feedback Loops...Get faster To Get Better!
21/11/2024 Duración: 11minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the importance of feedback loops in scaling a business. [00:01:30] Discussion on the challenges of scaling and extending market reach. [00:02:30] Strategies for quick lead qualification and the benefits of rapid feedback. [00:03:30] Tips on setting up effective communication systems for internal and external feedback. [00:04:30] How to ensure data collected is actionable and directly impacts business growth.
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158: The Power of Momentum
19/11/2024 Duración: 09minEpisode Description Sign up for the newsletter here: https://jerred.com Time-Stamped Show Notes [00:00:30] Introduction to the power of momentum in daily activities. [00:01:30] Explanation of static and kinetic friction as it applies to productivity. [00:02:30] The benefits of small wins in maintaining momentum. [00:03:30] Practical tips for integrating momentum into your daily routine. [00:04:30] How to apply these principles in business for continuous improvement. [00:05:30] Closing thoughts on the importance of mindset in sustaining momentum.