End Of Three Fitness Betterhumanology

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you. If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what. From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the exact 3-email sequence that’s helped generate thousands of leads and over $5 million in revenue—and I break down why most people are doing email marketing completely wrong. If you’re making these common mistakes—assuming people know what you offer, not explaining your value, and giving them zero reason to take action now—this episode will change the game for you.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down the 6 Core Principles of Leadership that have helped me grow teams, lead a family, and scale businesses. Whether you're leading at home or in business, this episode lays out what it takes to actually be a leader people want to follow. I’ve led as a military officer, built multiple companies, and been married with kids for 15+ years—this is the leadership playbook I rely on every day.

Want to GROW your business faster? Join my newsletter for weekly growth strategies: https://better.biz/newsletter In this episode, I walk you through the 20-Point Marketing Checklist—a proven framework I’ve used with thousands of entrepreneurs to help them consistently hit $20,000+ months. This isn’t fluff. If you answer “yes” to all 20 points, you should be well past the 20K/month threshold.

Want to GROW your business and free up your time? Join my newsletter to learn how it’s done: https://better.biz/newsletter In this episode, I break down how to delegate effectively using a clear quadrant-based decision matrix. Whether you’re leading a team of one or many, learning how to delegate the right way will help you scale faster, lead better, and stop being the bottleneck. Listen in as I explain the four types of tasks you should evaluate, when to delegate them, and how to do it without sabotaging your results.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Still watching your dreams turn into years? In this episode, I’m laying down the hard truth: you’re probably self-sabotaging. I share the 7 things you need to quit right now—from alcohol to entitlement—if you want your life and business to move forward. This is a no-excuses episode that will light a fire under you. Here’s what I cover: Why alcohol is quietly slowing you down more than you know The late nights and sleeping in that wreck your next day’s performance Why skipping workouts, putting yourself last, and feeling “deserving” are sabotaging your goals Why knowing is never enough—it’s doing that counts

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Can’t stay consistent? In this episode, I break down the two core strategies that keep me consistent—in business, fitness, marriage, and life. You’ll learn why big goals fail, why you keep stalling, and how to finally lock in the habits that build the life (and business) you want. Here’s what I cover: Why there’s no “in-between” with your word: you’re either someone who does what you say you’ll do, or you’re not The real secret to consistency (it’s embarrassingly small) How to build systems for anything so your brain doesn’t have to get in the way ✅ The 2 Ways to Guarantee Consistency: Go as small as humanly possible: Post on social media once a week, not daily. Start fitness at once a week for 15 minutes, not 6 days at an hour. Focus on making $100 before worrying about a million. Prove it to yourself, then scale. Turn everything into a system: Remove your brain—set times, use workout apps, batch content creat

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Struggling with self doubt? In this episode, I break down four proven ways to eliminate self doubt so you can finally stop wondering if you’re capable—and just get moving. Whether you’re starting a business, launching content, or chasing any goal, self doubt is the silent killer of momentum. Here’s how to destroy it for good. Here’s what I cover: Why you don’t have time for self doubt (seriously, it will steal years from you) The truth nobody talks about: no one else has it figured out either How pros keep improving while amateurs stall out Why getting real mentorship beats endless free YouTube and podcast hopping

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Want real financial freedom as an entrepreneur? In this episode, I break down three essential rules that have helped me eliminate financial anxiety, avoid lifestyle creep, and build a moat around my family—so I can stay creative and take risks without stressing about money. If you want a clear path to entrepreneur-focused financial safety, this is it. Here’s what I cover: How financial stress crushes creativity and business growth Why my main goal isn’t luxury—it’s a safety net for my family 3 simple (but not easy) financial rules that protect your business and future ✅ The 3 Rules for Entrepreneur Financial Freedom: Do NOT finance luxury: If you can’t buy the Bentley in cash, don’t buy it. Financing luxury only increases stress and risk—and it’s not how wealthy people actually play the game. Your net worth should be greater than your mortgage: Build a balance sheet where, if you liquidated your assets, you could

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is the fitness industry dying? In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons. Here’s what I cover: Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche How small, deeply engaged audiences are now more profitable than massive followings Why scalable might not be the future—and why that’s perfectly okay

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is chasing traffic and viral content actually hurting your business? In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today. Here’s what I cover: The “Bulletproof Coffee” mistake that got me traffic but zero customers Why my “Double Unders” article brought fewer views but 100x more sales The danger of chasing vanity metrics and viral trends Why revenue is the only real metric that matters How to make sure your content aligns directly with your offer

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Feeling stuck trying to launch something new? In this episode, I break down how to actually gain clarity—not by sitting around planning endlessly—but by taking messy, imperfect action. Whether you're starting a new product, personal brand, or business venture, clarity comes through doing. Here’s what I cover: Why clarity only comes after action, not before Why it’s okay (and necessary) for your launch to be messy How I used writing and content to discover my audience Why genuinely helping people builds long-term success How feedback loops shape what you create

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Does stoicism make you depressed? In this episode, I dig into the pros and cons of stoicism—especially for entrepreneurs—and how to avoid falling into the dark side of the philosophy. Stoicism can build emotional resilience and clarity… or if misunderstood, lead to apathy, isolation, and depression. Let’s break that down. Here’s what I cover: Why stoicism is powerful—but potentially dangerous if misapplied The difference between naive stoicism vs. authentic stoicism 4 traps to avoid that can spiral you into emotional burnout A checklist to keep your stoic practice emotionally healthy

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan. We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid. Here’s what I cover: The mindset shift of valuing your time at zero (at first) 3 unscalable activities I did to build early traction How free work, SEO, and strategic relationship-building compound

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down how to build a world for your brand—something far more powerful than logos or hex colors. If only one company can be the cheapest, the rest need strong branding. And branding is about the gut feeling people have about your business. You shape that feeling by building a consistent, immersive world your customers want to be part of. Here’s what I cover: The 6 elements you need to create a branded world people believe in Why Garage Gym Athlete succeeded through identity, language, and mission How to define your hero and enemy (and why both matter) The power of rituals, jargon, beliefs, and mission in community building

Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else. This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version. Here’s what I cover: Why mindset is the 80% that most people skip The surprising origin of the self-development movement (hint: Great Depression) The best historical resources for building belief, not hype How improvement eventually becomes “boring”—and why that’s a good sign The 5 practices I use to stay sharp without burning out Core Concepts: Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding i

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint. Here’s what I cover: Why business growth is math, not a popularity contest How top “organic” creators are secretly spending big The hybrid traffic strategy I recommend (and use) Real numbers from my brands — from $1 leads to $1,500 LTVs The exact formulas for calculating lead value, LTV, and acquisition cost When it’s OK to “lose” money in the short term How to use the free calculator to model your own business scaling path Core Frameworks: Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value Business M