Influencer Entrepreneurs With Jenny Melrose

I first met today’s guest over a year ago at Podcast Movement, where I was speaking and he was in the audience. We have continued to follow each other since then and I am very excited to have him on the show today.Andy Storch is a husband and father to two kids. He is a consultant, coach, and speaker; his main business is in corporate talent development, where he connects great leaders with talent solution developments and turn their strategy into action. He hosts two podcasts - Talent Development Hotseat and The Andy Storch Show. Andy attends a lot of conferences and is also hosting his own conference in November. He is big into health and fitness and getting the most out of his life. Andy has a passion for attending great conferences and he is holding his own conference in Sonoma, California this November 6th-7th; however, The Talent Development Think Tank is already sold out for 2019! Links:jennymelrose.com/conversation-starters-for-conferencesClick to view: show page on Awesound

I was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea! Those struggles have made me able to do what I do today. I’m going to share some of the tips I’ve been using since I was a kid to help me feel confident and comfortable in my own skin. In case you missed it, I recently released the Jenny Melrose app! It’s available for all iOS devices and has all of my content in one place. All my podcasts are there in both audio and written form. We also have exclusive audio just for our app users, and there’s one all about gratefulness that includes a huge promo for IEA. Head over and download the app and listen to the audio and you’ll get 50% off the price of tickets when you use the code APPUSER at checkout until the end of October. L

We're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing.Jessy Grossman is the CEO and founder of  Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their diversity, and for representing thought-leaders. She is also the host of the WIIM Radio podcast. Links:jennymelrose.com/benefits-of-influencer-marketingClick to view: show page on Awesound

Start taking care of your financial future with financial planning steps necessary for a small business owner to have a successful financial future.Today’s guest, Anna Sergunina is a certified financial planner. All of her childhood and young adult life she planned to become a doctor, but in college, she decided to switch majors because she was intrigued by finances and so she ended up with a Business degree instead. She connected her desire of wanting to be a doctor and help people with her business major and has been a financial planner for the last 15 years. Links:jennymelrose.com/financial-planning-stepsClick to view: show page on Awesound

The recent Google algorithm updates have many people worried about why their traffic dropped, but it comes down to E.A.T. (Expertise, Authority, Trust).I am super excited about today’s guest on the podcast. Marye Audet-White was on here with me way back in episode 67, when we talked about her course, Search Engine Seduction. It’s been a long time and a lot has changed since then when it comes to SEO, so I asked Marye to come back and update us all. Marye has been blogging for several years at her Southern food blog,  Restless Chipotle. Because of her knowledge regarding SEO, I strongly encouraged Marye to create some courses on the topic. Her courses, Search Engine Seduction,  her membership site, Own It, Darling, her mastermind group, Search Engine Seduction Mastermind, and her website, Mary Audet-White are all designed to help women who are too busy to learn everything about tech speak but still want to understand SEO. Links:jennymelrose.com/google-algorithm-updatesClick to view: show page on Awesound

In today’s episode, we are talking about how to network at a conference.It’s not as simple as you may think, especially for those of us who are introverts. But never fear, because I’m going to give you tips on how to network and grow your business, which is the whole purpose of attending conferences. Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC, March 31 - April 2, 2020. The speakers for next year’s IEA are amazing and I am super excited about it. You will receive teaching and then you will have time to put all of the strategies you learn into action in your own business. Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. Links:jennymelrose.com/h

I am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn. My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media. About 18 months ago, Chrissie started focusing exclusively on LinkedIn, because of its organic potential. She helps small businesses optimize their LinkedIn presence to generate visibility and business through the platform. Links:jennymelrose.com/linkedin-profile-optimizationClick to view: show page on Awesound

As always, I created a worksheet that is going to walk you through what we are going over today. Part of being able to understand your marketing position is being able to take this walk backward over your life. Everything that has happened to you over the course of your life, good and bad, has made you who you are today. Taking this walk backward will help you see all those monumental moments that pushed you to the place where you find yourself today. Links:jennymelrose.com/market-positioningClick to view: show page on Awesound

In this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky. I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence. Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in the spring of 2020. The conference will be filled with speakers teaching and then time for you to put their strategies into action in your own business. Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. Links:jennymelrose.com/

Today I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches. Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able to relay those lessons to all of you today.Links:jennymelrose.com/product-launch-processClick to view: show page on Awesound

Today I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs.In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports activities, etc… If you haven’t listened to that episode, please take the time to listen to it and check out the worksheet that will hold you accountable.Today’s episode is a natural follow-up to talking about your vision for your business and life and that is, discovering your purpose.Links:jennymelrose.com/discovering-your-purposeClick to view: show page on Awesound

I know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business. Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience. Links:jennymelrose.com/what-is-a-lead-magnetClick to view: show page on Awesound

Today we are going to be talking about how to become a traveling influencer. If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to. Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet. The steps for pitching for travel are the same as if you were pitching to work with a food brand or a home decor brand. Pitching is very strategic, so if you don’t have my pitch cheat sheet yet, get on it. Links:jennymelrose.com/how-to-become-a-travel-influencerClick to view: show page on Awesound

My guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners.When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience.It didn’t quite go as she planned though. Audience engagement was low and people weren’t leaving reviews.What I have found as a podcaster for the past few years is that leaving reviews on podcasts is one of the most difficult things we can ask our audience to do. Links:jennymelrose.com/marketing-your-businessClick to view: show page on Awesound

Content planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary.Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire.I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me keep everything in my business organized. Morgan blogs over at Morgan Manages Mommyhood, where she helps moms make their lives easier and their kids’ lives more memorable with fun kid food and hidden veggie recipes. She is also my executive admin and somehow manages to keep my stuff straight. And then she has a business, Systems to Skyrocket, where she helps bloggers create content more effectively through content planning and keyword research. Links:jennymelrose.com/content-planningClick to view: show page on Awesound

I know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there. You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated. But today I am asking a different question. Is it actually working? Is Swipe-Up doing what it’s supposed to do and what everybody says it’s doing?Links:jennymelrose.com/instagram-swipe-upClick to view: show page on Awesound

We’ll also talk about understanding your KPIs to help you assess your growth.You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views. Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode.  Links:jennymelrose.com/should-you-buy-instagram-story-viewsClick to view: show page on Awesound

I am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. And that’s exactly what Jeni of Biz Mavens does. She helps women go from blogger to entrepreneur. Jeni focuses as much on who you are becoming as a businesswoman as she does on what you are accomplishing along the way. Jeni shared so many truth bombs in this episode. I can’t wait for you to hear her wisdom!Links:jennymelrose.com/what-is-a-blog-businessClick to view: show page on Awesound

I hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends.The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build.The problem I see with so many women entrepreneurs is that they don’t really understand what it means to have a vision for their business. And you can’t fully put into practice what you don’t fully understand.So today, I am sharing with you some practical examples of business vision ideas from some of my own clients.Before you get started, download your free questionnaire to help you figure out what your business vision should look like! Links:jennymelrose.com/business-vision-examplesClick to view: show page on Awesound

I am so excited about today’s episode because I am doing something that I’ve never done before. I am giving you behind the scenes access to a private coaching call with one of my clients, Betsi Hill of Betsi’s World.Betsi is a member of my Scaler Mastermind program. In this episode, we are getting Betsi ready for her product launch. She has purchased an existing course with the plan to restructure it and make it her own before launching it.We reference one of my signature courses in our conversation, Launch Pro, which walks you step by step through your entire launch process. If you want somebody to hold your hand through a launch, I would love to be the one to do it!And now, let’s get into the coaching call with Betsi.Links:jennymelrose.com/product-launch-examplesClick to view: show page on Awesound