Influencer Entrepreneurs With Jenny Melrose

I am so excited to welcome my friend, Traci Gibson, to the podcast today. Traci and I met 3 years ago at Blog Life University, where Traci was hoping to learn more about starting a blog around t-shirt quilting. She had a business selling the quilts but she soon realized that there wasn’t a whole lot to blog about on the topic. She pivoted to 2 blogs, one of which was a lifestyle blog. And yet it still felt too broad.So she finally niched down to what she loves which is creating digital graphics.I want to mention that in all the pivots that Traci took, she was looking for her zone of genius.Links:jennymelrose.com/graphic-templatesClick to view: show page on Awesound

Understanding how to run a successful small business as an entrepreneur can often be frustrating which why we're paying special attention to the systems and organization that needs to be in place in order for this to happen.My guest today, Kate Jones, serves female entrepreneurs by taking on some of those administrative tasks that nobody likes doing so that you can focus your time and efforts on the parts of your business that you’re passionate about and that make you money.Her goal is to relieve some of your daily stress by creating order and organization in your business.Links:jennymelrose.com/how-to-run-a-successful-small-businessClick to view: show page on Awesound

I wish when I started there were more podcasting tips readily available, but today we're going to make that happen.Stefanie Gass runs a female empowerment/educator business as well as a podcast.Stefanie helps women discover what their calling is and monetize it through ebooks, courses, and podcasting.Links:jennymelrose.com/podcasting-tipsClick to view: show page on Awesound

One of my favorite conferences to attend and speak at is the Everything Food conference. I recently returned from my third time speaking at this event and it was as fabulous as ever. I love meeting my podcast listeners face to face and having the chance to have great conversations with you all, as well as spending time with my membership peeps. These tips I am sharing with you today will help you as you work to become a top food influencer.Links:jennymelrose.com/top-food-influencersClick to view: show page on Awesound

Okay, I don’t know about all of you, but I am an avid American Idol watcher. It’s a guilty pleasure of mine that I completely indulge in. I love the beginning phases, and while I normally lose interest by this point every year, not this time. I’m still fascinated by this year’s contestants because of how they're changing the game of social media influence.Links:jennymelrose.com/social-media-influenceClick to view: show page on Awesound

In today’s episode, we are doing a deep dive into being a social media influencer. I am answering some of the most common questions I get asked and I’m even talking about pricing as an influencer, both what you can charge and how much you can make.If you want more information on how to send your first pitch, how to know which brands to reach out to, and exactly what to say when you do reach out, be sure to sign up for the next session of Pitch Perfect Live.Links:jennymelrose.com/social-media-influencersClick to view: show page on Awesound

Today I'm diving into exactly how to work with brands so that it works for you and your audience.Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019.Are you tired of being asked to work for free or for a product that has nothing to do with your niche? Honestly, does a food blogger need another wood watch? Yeah, I don’t think so. That’s why in today’s episode, I am going to share with you some of the ways that you, as a blogger or influencer, can work with brands. You can be compensated for the content that you create and the influence you bring to the brand.Links:jennymelrose.com/how-to-work-with-brandsClick to view: show page on Awesound

The plug-in makes your recipes easily shoppable for your audience.My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City. The company began by making recipes shoppable and that remains the core of their business today. Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipes they share shoppable.Links:jennymelrose.com/chicory-recipe-plug-inClick to view: show page on Awesound

I’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation.That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about training your family because let’s face it, that will always be one of your biggest challenges whenever you're working from home.Links:jennymelrose.com/working-from-homeClick to view: show page on Awesound

I am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.” Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world. I spoke with Melissa a few years ago and the tips she gave me completely changed the way I used Tailwind, saving me a ton of time. Things have grown and improved so much over the past couple of years though, so I wanted to have her back to tell us the best ways to use Tailwind and how it can help us grow our businesses while saving time.Links:jennymelrose.com/tailwind-appClick to view: show page on Awesound

There are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely.Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft. The Simplifiers was begun in the United States but Mary moved it to England and made a pivot toward a podcast and coaching those who work in creative industries. Mary is also the mother of 2 so she totally understands the mom life and how complicated that can be. She gets that we as women, in general, are always going 90 MPH and trying to juggle All.The.Things. Over the past few years of running her business, moving it overseas, and becoming Mom to 2, she has turned to a new way of doing business and life. The new way involves doing less to accomplish more.Links:jennymelrose.com/hire-a-virtual-assistantClick to view: show page on Awesound

In the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up.Links:jennymelrose.com/what-to-sell-onlinejennymelrose.com/what-to-sell-onlineClick to view: show page on Awesound

I am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office.  Not a member yet?  Grab your box here!Links:jennymelrose.com/how-to-start-a-subscription-boxClick to view: show page on Awesound

I need you to stop obsessing and focus on proven strategies that work even better!I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared.Links:jennymelrose.com/ig-swipe-upClick to view: show page on Awesound

You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs!In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more effective technique you could use than swipe-up?Links:jennymelrose.com/ig-stories-to-create-a-productClick to view: show page on Awesound

Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically.No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created a free worksheet for you to use as you listen through this episode.Being an influencer is more than just taking selfies and becoming instafamous. You have to grow your audience in order to create a loyal community.Links:jennymelrose.com/how-to-become-an-influencerClick to view: show page on Awesound

Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruise on gorgeous Lake Norman where we can meet each other and have a chance to greet our speakers and our sponsors. The next 2 days will be filled with speakers teaching and then time for you to put their strategies into action in your own business.Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons.Now, let’s jump into why you need to co

Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT.What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultant and learned a lot about what worked and what doesn’t. New businesses go under every year simply because they don’t know how to sell.Seeing the impact that knowing how to sell has for entrepreneurial businesses lit a fire under Meredith and prompted her to start her own business teaching these entrepreneurs everything she had learned about selling for success.Links:jennymelrose.com/how-to-sellClick to view: show page on Awesound

Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you.The simplest explanation is that your zone of genius is something that comes naturally for you. It’s easy for you and it gives you energy. The tasks in your zone of genius are tasks that you look forward to, that bring you excitement. You don’t dread doing them.Links:jennymelrose.com/zone-of-geniusClick to view: show page on Awesound

One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better.I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other bloggers were chasing pageviews, she was always all about her email list. Her new business offers a collection of ConvertKit services to bloggers and online business owners.Links:jennymelrose.com/email-listClick to view: show page on Awesound