Luxury Listing Specialist - Dominate High End Listings In Any Market

Price reductions: They seem to be the only thing agents are talking about. If you’re concerned about how you can explain what’s going on to your clients, don’t worry. Today I’ll share what’s happened with price reductions historically and how that relates to our current market.    Connect with Michael LaFido:  Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com Instagram: https://www.instagram.com/luxurylistingspecialist/ YouTube: https://www.youtube.com/c/Marketingluxurygroup Be sure to hit the red subscribe button!

Today, the LGBTQ community still doesn’t have the freedom it deserves in many ways. In this episode, I will have an in-depth conversation with Erin Morrison on how the LGBTQ+ Real Estate Alliance is helping advocate for equal rights in the LGBTQ community. She's the president-elect of the Alliance.   The LGBTQ+ Real Estate Alliance was launched in June 2020 by leading real estate industry members. Influential real estate professionals and allies joined with other members of the LGBTQ+ community to create a new voice in real estate. Listen in to this episode.    “The LGBTQ Alliance is an organization I highly recommend Realtors join and support.”- Michael LaFido   Three Lessons You’ll Learn from this Episode   The LGBTQ community is not different from any of us: We need to treat them equally. Pay attention to your market: Sometimes things happen so fast that you’ll miss something if you are not keen enough. In a cooling market, first impressions matter a lot: Be sure to make them count. Guest Bio: Na

Recently, we just completed our in-person Luxury Designation event in Chicagoland at the Medinah Country Club. We brought in agents all over the country who were looking to work smarter, not harder, to increase their average sale price. Listen in to find out what a Luxury Designation event is like. Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  

We live in an era where everyone knows a Realtor. Sometimes and you must be the black sheep in the herd. Sometimes, we find ourselves going overboard, trying to stand out from the crowd. In this episode, Nick "Tiger " Quay and I have an in-depth conversation on building a brand that stands out.  Nick is a creative Realtor and marketer who has managed to build a brand that stands out. He recalls a situation with a client who wanted to sell a house with about 17 cats living there for years. The seller called Nick and wanted an immediate answer on whether he could sell the house. Nick said yes, and the silence on the seller's side was evidence that something was amiss.  So, Nick got creative and decided to take a different marketing route. He had a buyer for the home in no time.  Listen and learn about Nick's secret sauce from this episode on how to stand out as a brand.    When people see your sign consistently in the neighborhood, your name spreads around a little bit more. -Nick "Tiger' Quay Three Things

Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you have to reflect if you have lots of friends or past clients who don’t call you and list with someone else. That never feels good; it’s like stepping on Legos. You need to win their business, and the key to doing so is staying top of mind. Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com

Do you believe in your dreams so much that you’d be willing to "burn the boat" and leave everything behind to chase them? Meet Jamie Taluk. Jamie and her family left behind everything they had in California and moved to North Carolina to start from scratch. According to Jamie, they had planned for the relocation for over a year, and it took a lot of prayers, faith, and hard work.  When they moved to North Carolina, Jamie had a plan to execute. She had no database, but she knew that it wouldn’t be long before she started flourishing again with her digital marketing skills. She joined a brokerage that gave her the freedom to brand herself in whatever way she felt was right with her. Within a year, Jamie was among the top-rated agents. Besides being in the real estate real, Jamie has a passion project called Girls with Grit, where they encourage and help women build their businesses. She co-founded the group with Tara McCarthy and Lauren Rocco. In this episode, Jamie will share with us some digital marketing tip

It can be hard to break into the luxury market. Fortunately, today I’ll be talking about one of the easiest ways that agents can start positioning themselves as go-to luxury experts. The idea is to use other people’s properties (OPP) to build your business. You’re essentially helping other agents with things like open houses and online marketing, which helps your business gain recognition and grow. Listen to learn more. Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com LuxuryListingPodcast.com LuxuryFridays.com

Would you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary. Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of her husband’s past teammates, but with people outside her inner circle, including Caucasians. Theresa has a fantastic story that many of us can learn from, and she'll share some golden nuggets that we can all borrow. Listen in to this episode. “Part of the barrier for me was the people and still is the people I associate with. There’s nothing wrong with associating with the masses. You have to put yourself in a position to be amongst who you a

At a recent training, I had an agent who said I didn’t cover the language of luxury… what to say and what not to say. I say, don’t overthink it.  Listen in to learn more. Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Have a burning question? Need help with a listing? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!  

What comes to your mind when people talk about legacy? Is it the amount of money you will leave behind after you are gone? According to Trey Scott, true legacy is about the impact you leave and the number of lives you have touched. Trey said when he discovered how vital legacy is was when he fell ill and had support and encouragement from all over the world.  In this episode, Trey and I have a conversation about how he got into the real estate world after being rejected and became a top producer and Rookie of the Year in his first year. Listen to this episode to learn more.  "Legacy is all about, who we changed the lives of, and the contribution that we give during our life." - Trey Scott Things You'll Learn from this Episode:  • Never give up: Never give up on your dream, regardless of the many times people turn you down.  • It’s not about the money: Legacy has nothing to do with your financial status. It’s about the number of lives you touch for the better.  • Accentuate the positive: A positive a

Let’s talk about price points. There are 4 primary price points in most markets. I want to talk about the 5th price point that isn’t in every market - ultra-luxury. What defines an ultra-luxury home? Listen in to learn more.       Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!   Want a luxury shirt? Go to LuxurySpecialistGear.com  

Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from. Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move to sell luxury. In this episode, Heidi will share her journey into luxury real estate, and hopefully, we can all get inspired to make the bold moves we’ve wanted to make for a while now, but we lack the courage. Listen and learn.   “Everything now has to be done with joy. If it’s not fun, I’m not doing it.” -Heidi Joy      Three Things You'll Learn in This Episode Confidence is everything in this life: It's the fuel that keeps you going even when you feel like you are not good enough, especially in this business

In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more.   Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there! Want a luxury shirt? Go to LuxurySpecialistGear.com            

How big do you dream? Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions? Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a part of that class. One of those mansions was her listing. Ashley has been in the industry for a year and a half. She’s never had a listing above $500,000, and now she's marketing a home for 6.95 million.  She will be telling us how she got to that point and sharing some nuggets of wisdom that have helped her come this far.  Listen in and learn.   “Definitely pick up your phone in this business.”-Ashley Tate   Three Things You'll Learn: • Dream big: Be open to suggestions and/or constructive feedback. Don’t hold yourself back. Always know that you’re capable of anything you set your mind to. • Refine your network: When it comes to networking, always associate you

I recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds. I contacted the agent to let them know that I’d be verifying the information. So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate? Listen to learn more.   Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be.

Chances are, there are luxury agents in your area who have an excellent reputation. You hear about them all the time. They’re the agents people rave about and recommend. They attract leads and referrals, largely due to their reputations. They get hired consistently.  If you’re not one already, wouldn’t you want to be an agent like that? It would be best if you listened to these nuggets of wisdom that Brennan Buckley is about to spill. I’ve known Brennan for a little over a year now. He’s the founding partner for Realm Global. He comes with 20 years of experience in real estate. Listen to this episode to learn about the seven nuggets of wisdom to create a consistent luxury experience. “When you can make a connection with a buyer or a seller at their level, it shows how diligent you’ll be when you market their home and make a connection of their property.” - Brennan Buckley Things You’ll Learn in This Episode: Educate yourself: Education is a crucial component of your growth. Your peer group makes

The main key point that we get into today is the idea of evergreen content. By creating educational evergreen content videos with common scenarios or commonly asked questions, you can post them to your website or social media page. When a potential client "Googles" you, you'll come across as an expert. What can you do as an agent when the home is under contract to remind the sellers of the next steps? Listen to this podcast to learn more.  If you have any questions or if you have a luxury listing that's not getting many showings or feedback and the seller is on you... join me on Luxury Fridays. Visit LuxuryFridays.com for more information.  Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com  LuxuryListingPodcast.com JoinLuxeGroup.com            

A dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be. Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees overall operations, sales, revenue, marketing, compliance, and technology. As co-founder of EPM, recognized as part of the Inc. 5000, He has excelled within the mortgage industry, being named one of the nation’s top mortgage bankers, recognized in National Mortgage Professionals Magazine’s “40 Most Influential Mortgage Professionals under 40.” In this Episode, Eddy and I will be talking about "The American Gift" and how we can embrace it. Listen in and learn. Connect with Eddy Perez: LinkedIn: https://www.linkedin.com/in/eddyperezcmb Website: https://epm.net/players/eddy-perez/ “Each day is a gift when you’re writing your own book.”-Michael LaFido Thr

How do cryptocurrency and blockchain work in real estate? That's today's topic.  As an agent, you need to differentiate yourself. One way is to familiarize yourself with blockchain and cryptocurrency. Listen in to learn more.    Got a question? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com LuxuryListingPodcast.com JoinLuxeGroup.com

The decision to start a real estate team comes down to one question, “Am I going to continue to overwork myself, or am I going to branch out and form a team?” But how do you get started? Time to get excited; Gogo Bethke will be joining me on the show. Gogo is terrific at building teams and organizations. She also loves supporting agents. Today, Gogo will share her backstory and nuggets of wisdom on how to build a team. Also, if you have been wondering how people generate organic leads, listen and learn from Gogo.  Connect with Gogo Bethke: LinkedIn: https://www.linkedin.com/in/gogobethke/ Website: https://www.gogosrealestate.com/ Instagram: https://www.instagram.com/gogosrealestate/ “Managing expectations comes through communication.” - Michael LaFido Things You'll Learn From This Episode Manage your client’s expectations: It’s the least you can do if you have a team. Get in touch with them and let them know who’ll be handling them and that they can count on you. Hit personal goals: