Luxury Listing Specialist - Dominate High End Listings In Any Market

Have you noticed that some of your clients are a little put off about buying or selling right now? They’ve probably heard about our market shift from the national media and assume it’s a rotten time to make a move. To ease their fears and get them back on track, you need to position yourself as the local expert they can trust. That’s why I’m sharing three critical statistics that will contextualize your market. To learn what they are, have a listen.    Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

We’re often told never to judge a book by its cover, but nobody warns us about judging people by their names. Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity. The names in question were - Rich and Greedy Millions. Wouldn't you question that too? The lesson here is "trust, but verify" when talking to a prospect and not sure they are "qualified." Good things happen when you treat your customers right. They will come back and refer you to others. Rich and Greedy have given Seyoue more deals and have sent referrals. What would it have been like for him if he had judged the couple by their name?      “We shouldn’t judge a book by its cover. We’ve learned that from an early age, but human beings still do." -Michael LaFido     Three Things You'll Learn: Never judge people by their names. Often, we’re too qui

It’s official: Higher interest rates are here to stay, at least for the time being. If your buyers are getting nervous from all the recent rate increases, what should you do? The truth is that they’ve already heard all the bad news from the regular media; that’s why you need to position yourself as a positive real estate source they can trust. To learn 15 benefits that you can tell your clients about in today’s market, take a listen. 

How did Tammy go from selling two homes priced at $1.7m or more in her first five years in the business... to selling six homes at that price in the past nine months?  Today, Tammy Manning joins me on the show. She's an agent based in Kingsland, Texas. One of the things that stands out about Tammy is her ability to be intentional. She shares with us the daily routine that keeps her accountable and focused.  Being accountable and intentional has helped Tammy take her business a notch higher from where she was in 2020. Tammy attributes her success to her mindset training from my LUXE Designation course. I'm excited for you to hear about her journey!   "A goal is movable. A commitment is not measurable." -Tammy Manning     Three Things You'll Learn   • Being intentional helps us achieve things that we once thought were unachievable. • If you want to check all your commitments for the day off your list, you need to practice time-blocking. • Mindset matters more than we think. With the right mindset, you ca

When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more.  Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

Would you like to transition to luxury listings and buyers but need help figuring out where to start? This episode is for you.  Amit Bhuta joins me on the show to share how he took his business a notch higher to now doing 80% luxury.According to Amit, confidence is essential to have before making the transition. Also, you have to visit the luxury houses before taking clients for viewing so that you'll be relaxed when you view the property for the first time with the clients. Listen to learn more.   "If you're nice to people and genuinely compliment them, you're going to create friendships, and it helps a lot." -Amit Bhuta Three Things You'll Learn from the Episode  Confidence is an essential tool when it comes to transitioning. If you're confident, buyers will trust you. If you're targeting a particular market, look for the agents who sell in that area, and befriend them genuinely, as they may have a listing of what's coming up. People are moving because they want to, not just because they have to. Yo

In any market, you're the most crucial messenger to your database, and if not you, then who else is? Are we going through a recession? That's probably one of the questions you've been asking yourself. People are confused and have no idea what to do. Some think being in real estate is the riskiest thing, and they opt out. If you're one of them - don't throw in the towel yet; listen to this episode. Matthew Ferrara joins me on the show to discuss and share nuggets of wisdom on how to survive during difficult times. Matthew has dedicated himself to helping people grow their careers and potential. According to Matthew, our job in real estate is turning uncertainty into calculated risk. He further argues that the presumed recession will bring opportunities to us, and all we need to do is to open ourselves up to find and seize them.    “People are moving not because of what they get, but of who they are becoming.” -Matthew Ferrara   Three Things You’ll learn from this Episode: • Every cloud has a silver lin

You need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses.    Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

  Education is the key to success, but unfortunately, we see people not interested in educating themselves on the latest trends and what's working and not working. The fact is, things are constantly evolving, and we must keep learning to stay relevant.  In this episode, Teresa Kinney and Letty Oliver join me on the show to share how Miami Realtors take real estate education a notch higher. Teresa Kinney is the CEO of the Miami Realtors Association. Letty Oliver is the Chief of Innovative Education. The Miami Realtors Association is the largest in the United States and second to the Toronto Board. It has 55,000 primary and 60,000 total members.  Teresa and Letty will give us details of what they're doing to bring more education into real estate. They'll also share local and global courses' dates and venues. The most fantastic thing about their courses is they don't cost an arm and a leg. They're affordable. To top it up, they have memberships like Young Professionals Network (YPN) that allow members to enjoy

As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off-season months” of the year? School has started, and the winter months and holidays are approaching. Potential sellers might ask you whether they should put their homes up for sale now or wait till 2023 to sell. Listen in to hear a few things you can tell them to keep their home on the market, or get them to consider selling now. Let's connect! Michael LaFido, Marketing Luxury Group (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com   Be sure to visit JoinLuxeGroup.com to find out when the next Luxury Livestream will be.  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Do you run a real estate brokerage or a large team? When did you last have a training session for them at a fun, yet exclusive venue? We’re in a shifting economy, and we've seen many brokers cut back on their agents, but Combs Premier Realty Group has taken a different route.  They believe your company's average sale price increases when you motivate and reward your agents or team. Their goal was to have their team trained for luxury buyers and more luxury listings. They invited me to train their top agents at a 17,000 sq foot mansion they rented; looking back, the investment was worth it. In this episode, Tamara and Emmitt Combs join me to discuss the importance of empowering your team through training. My guests confirm that their team has become bolder and more robust since the training at the mansion. Their team is always ready to show up, leverage its database, and always prepared to market.  Listen to this episode to hear more. "If you want to get into luxury, then you really need to monitor your d

We all know how easy it is to flip a laptop open and instantly find out who owns a particular property. It doesn’t have to be like that. There are various ways of ensuring that your name doesn’t appear anywhere in the searches. David Lanciotti shares the different ways for property owners to remain anonymous and mistakes to avoid when you don’t want people to know you own a particular property.  According to David and other advisors, land trusts are the way to add an extra layer of protection. When you close on a property and hold title through a land trust, you are safeguarded from being all over the internet. If you’d like to learn more, listen to this episode. “High net worth clients can do all sorts of things. But the first layer of protection is staying off the radar, keeping your assets private, nobody knowing what you own.” -David Lanciotti Three Things You’ll Learn from this Episode Land trusts are a perfect way of remaining anonymous regarding your properties. When you purchase property under a

Do you have “Before and After” pictures? I am sure you have shown homes that didn’t appeal to your buyers. What can you do to ensure a larger percentage of buyers choose your listings over the competition? As an agent, you should be continually building your portfolio of “Before and After” pictures so you can show prospective clients how you have turned homes around and helped the sellers get more profit from their sales. Listen in to hear more about how to do this well.   Connect with Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

What you do with information when you get it makes all the difference. It separates you from people with loads of information who decide to sit on it. In this episode, my guest is the amazing Lucinda Gadson. She’s a RE/MAX real estate agent in Texas. When Lucinda heard of my LUXE Designation course, she decided to take it. According to Lucinda, taking my LUXE Designation course opened her to a world of endless probabilities. Looking back at the past 2 years, her average sales price has increased by 60%!!! Last year, despite only working 6 months (was sick with Covid-19) Lucinda had her best year ever in real estate! Lucinda will share her incredible real estate journey with me, and hopefully, a nugget or two we can all borrow. Listen and learn.   “I highly recommend listening to Michael’s podcasts, getting your LUXE Designation, and getting that education if you want to be a luxury agent or if you just want to be a great agent in your price point.” - Lucinda  Gadson Three Things You’ll Learn from this E

What’s the best way to keep your clients engaged? I’m not just referring to your clients leaving likes and comments on your social media posts - I mean engagement that generates action and lands you leads. In real estate, the more engaging you are, the higher the chances of people reaching out to you. So what can you do to engage your clients authentically? To learn what you need to do, listen to this podcast.  Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

How does one graduate from being an intern to selling luxury listings? Last summer, Dugan Reilly interned for me just before going into his senior year in college. He just graduated in May, passed his real estate exam, and became a Realtor in Tennessee on May 11th, 2022. In this episode, Dugan and I will discuss his experience mirroring and shadowing me before getting his real estate license. Dugan took my advice as a new agent in a new market with no database and offered to host open houses at other agents' listings. He has hosted 15 so far in his first three months as an agent... including hosting an open house at a $4.5 million property. We will talk about that experience and how he is trying to convert some of the 20-plus buyers that attended. We also discuss the best practices he has developed and some challenges he has faced. Listen and learn.  “I tell agents don’t think like real estate agents… think like marketers.” - Michael LaFido Things You'll Learn from this Episode Thinking outside the

Have you told your clients about the benefits of title-holding land trusts? Part of our job as real estate agents is educating our clients. It’s how we become an advisor rather than staying as a salesman. If you haven’t already, you should educate your clients about the advantages of land trusts, especially the high-end clients. To learn the three benefits of a land trust, listen to this podcast.    If you have any questions, please join me live on Luxury Fridays.  Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Instagram: https://www.instagram.com/luxurylistingspecialist/    

If you could throw a rock in South Florida, it would land on a real estate agent, and if it could bounce off, it would hit another real estate agent. There are many people in the real estate industry, and for you to survive, you need to stand out. But the million-dollar question is, how do you stand out and get noticed? Today, I'm privileged to have a fantastic Realtor, Tony Martinez. He runs a very successful brokerage in South Florida.  They recently launched their luxury division, and Tony's agents had to take our LUXE Designation training if they wanted to be listed as luxury agents on their website. We spent a lot of time discussing why Tony felt a dedicated luxury division was important for his agents... and how he feels now since launching his luxury division 4 months ago.   Tony also wears multiple hats besides running a brokerage. He also owns the CDPE- Certified Distressed Property Expert designation.  We're coming into a season where the markets are slowing down a bit. Tony will give us some wi

As the market cools, alarming headlines about home prices dropping are circulating in the media. Many sellers and would-be sellers are worried about their real estate plans. As an agent, what can you do to reassure your clients and help them get top dollar for their homes? Educating your seller clients through videos and conversations can go a long way. To learn what you should say to your clients to win in this cooling market, listen in.  Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com