Luxury Listing Specialist - Dominate High End Listings In Any Market

One of the best ways to get business as a real estate agent is by engaging your database. However, this is often easier said than done. That’s why I send my database one helpful real estate tip every month. By providing value upfront, you position yourself as a market expert and bring long-term business. To learn more about how this strategy works, check out this podcast. Connect with me: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Are you in the business of selling large properties? Do you have a referral system in place?  In this episode, Michael Maher joins me on the podcast. We'll have an in-depth conversation on "How To Break Into Luxury" through referrals. Michael Maher is an author, trainer, and one of the country's most sought-after speakers. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. Michael believes in the power of consistency and setting standards. He urges us to set standards like we are the kings and queens of luxury. Would you like to have more referrals in your business and learn how to take your standards a notch higher? This episode is for you. Listen and learn. "The secret to success with events is in the series of events. Don’t have one event, don’t even have two, you need to have three events for all of your database

Have you heard the narrative in the media that some states have an influx of people moving to them right now? This claim has a lot of truth, so how can you educate yourself and potentially benefit from feeder markets? You can use an online tool to check precisely the migration patterns of your state and the whole country. If you use it right, you can build feeder networks with other agents, leading to tons of new business. Check out this podcast to learn more about this tool and how to take advantage of it.       Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

Warm marketing involves prospecting to people that know and trust you. When talking about high-end buyers and sellers, you'll get a much higher conversion rate if they know you, like you, and trust you. On the other hand, cold marketing is reaching out to potential prospects who don't know you. Most people find cold marketing extremely difficult, but today we have some tips to make it easier. In this episode, Melony Trementozzi and Tyler Fenn of Red X are on the show. Melony is a Mrs. Texas International, and she attended my Luxury Designation in Denver in January 2022. Tyler is the VP of Sales at Red X. He's been helping real estate agents leverage their data through the proper communication channels. Melony, Tyler, and I have an in-depth conversation on how to make cold calling easier. The Red X team shares how they are helping make the process less cumbersome. Listen in and learn. Don’t forget to check out my site for some fantastic announcements! Go to secretsoftopluxuryagents.com for more information.

If you're struggling to sell a home in a slowing real estate market, it's time to create urgency. How can you do that effectively? One strategy is to delay and/or stack showings, creating a sense of anticipation and exclusivity. You can also stack urgency with an open house, just like we did with one of our recent sales. If you'd like to learn more about how to create urgency and sell your home faster, check out this podcast.     Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

The use of ChatGPT is spreading like wildfire. It easy to understand how its users grew to millions in five days while it had taken other sites years. It’s incredible how this AI tool can perform many different functions and how dynamic it is.  Today, Shashank Shekhar joins me to discuss how ChatGPT is a robust tool that is about to take real estate to the next level - if well utilized. Shashank is the InstaMortgage (formerly Arcus Lending) CEO.  He’s a top 15 loan officer and has been named the #4 broker in the country. In addition, he’s an Amazon.com best-selling author.  In this episode, Shashank shares ChatGTP's best practices and how realtors can take advantage of it. Grab your notebook and pen. You’ll want to take notes. “The limitation of chat GPT is limited just by your imagination. That’s how smart it is.”- Shashank Shekhar   Three Things You'll Learn from this Episode What is Artificial Intelligence, and how does it work? How to use ChatGTP. How realtors can use ChatGTP for their businesses.

Are you in over your head or intimidated to go on that big listing appointment? Our CLOSER Program is designed to provide you with the support you need to succeed. Whether you're a new agent with limited experience or a seasoned pro looking to improve your skills, our customized solutions can help you close the deal, so don't let a lack of experience or resources hold you back from achieving your goals. To learn more about how our CLOSER Program can benefit you, have a listen.   Connect with me: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

Listen to Michael as he does an analysis and “fresh-eyes” audit of a “stale” $3.75m mansion in this episode. We’ll look at a 19,000 sq foot estate on over 24 acres. This home has been on the market for a while now with two different agents, and the price has been dropping. We’ll look at every room, and I’ll share with the current listing agent Josh McGrath the renovations and changes that should be done to the house to make it more appealing to buyers. Josh also gets some actionable tips to help him with marketing the property.  Feel free to borrow a golden nugget or two from this episode. Listen in and learn and apply to the properties that you represent. Check out the listing here: 230 Quarry Rdg E, Charleston, WV 25304   “Every home has a story, whether it be the architect, the builder, the previous owner, always tell the story to be a good storyteller in real estate.” - Michael LaFido   Three Things You’ll Learn from this Episode In real estate, less is more. Don’t show up too much. Leave some room fo

Do you want to become a leading authority figure in your local market? Are you wanting to become more successful as a luxury agent? If your answer to either question is yes, I have the solution for you. I am creating a book called “Secrets of Top Luxury Agents,” and you can contribute, which will help you build your credibility as a leader. To hear more about all of this visit SecretsOfTopLuxuryAgents.com, and listen to my latest podcast.      Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

Have you always wanted to work with high-income earners like athletes and celebrities? This episode is for you! Rod Watson joins me on the show for an in-depth conversation about how he works with celebrities and athletes.  Rod has built a reputation as a reliable Realtor in Southern California. He specializes in selling high-end homes. People appreciate Rod’s commitment to making his clients’ lives easier. He gets repeat business and referrals from his clients.   In this episode, Rod shares some tips and advice for working with celebrities, athletes, and luxury as a whole. If this is an area you’ve always been eyeing, grab your notebook and pen. Listen and learn.    “Never not put your best foot forward in any situation when working in this space. Always make sure that you are going above and beyond for these clients.” -Rod Watson   Things You’ll Learn from the Episode When working with Athletes and celebrities, you must be honest and transparent. Being discreet is the rule of the game. Maintaining your

I'm excited to share that we have been named the top luxury real estate coach in America by Agent Magazine! Our comprehensive coaching program, Luxe, is designed to help you take your business to the next level and attract high-end buyers in your market. If you're looking to increase your average sale price and work smarter, not harder, then our coaching program can help you achieve your goals. Take a listen to this short podcast.  Let's Connect! YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!  

ChatGPT is the new buzzword on the internet streets. Imagine going to a search engine and typing in a question and not having to decipher through different websites. The search engine gives you the answer to your question. It’s like a robot with a giant brain. That’s how ChatGPT works. With ChatGPT, all you have to do is type your question, and the robot browses through the available web pages and gives you well-compiled answers. The beauty of this software is that it can personalize the data, filter it by your desired results and help you make decisions.  Blake Cory joins me in this episode to expound more on ChatGPT. He shares what it is, and how we can all use it to take our businesses to the next level. Listen and learn. “Everything we’re about to go over, you’ve got two choices, you get in front of it, and you grow your business exponentially, you supercharge your business, or there’s a high likelihood you’re going to die.” -Blake Cory   Three Things You’ll Learn from the Episode What is ChatGPT

How much follow up is too much follow up?  Follow up is critical for any business. People think you’re not hungry enough if you don’t follow up. On the other hand, people think you’re desperate or nagging if you follow up too much. Where do we draw the line between following up and not following up? Elisa Stephano joins me on the podcast. Elisa picks my brain on what constitutes too much follow up. After a seller became unresponsive, Elisa and her business partner didn’t answer calls or reply to emails. I share some golden nuggets with Elisa. Listen in to learn more.  “A huge part of being a real estate agent is the ability to communicate effectively and retain control with your clients and help them with making big decisions.”- Elisa Stephano Three Things You’ll Learn from this Episode: Follow up is essential if you want to grow your business. If you don’t follow up, people will think you don’t want the business. When working with people, knowing and understanding their DISC profile is vital. It’l

The term “matchmaker” isn’t just for the Valentine’s Day holiday - it can also grow your real estate business! I have a matchmaker program on my website, and I genuinely recommend that other agents have one as well. It can help you get more listings in a market with low inventory, and it can help your buyers who are struggling to find the right home. To hear more about a real estate matchmaker program, listen to this podcast.  Michael LaFido (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com    

Have you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel. Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience. Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and for those that are at their lowest to surface again. Listen and learn. "It doesn't matter how you got here, it's not your fault, but it's your responsibility to take care of it." - Wally Bressler Three Things You'll Learn from this Episode Your upbringing contributes a lot to the adult you become: Parents should strive to raise their children to become great adults, not great children. Rock bottom is not the end. It could be the beginning of a significant turning point in your life.

Today, I want to talk to you about the best practices for a friend or family member to make a powerful referral to you. Listen in to learn more.   Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com  

In this episode, Collin Kelley shares how he gives his clients the best experience, how he creates urgency on properties, and what differentiates him from the crowd when it comes to marketing. He'll also share some of his success stories.  All buyers want to have the ultimate buyer experience. They want to feel special and valued. The big question is, how can you offer them such an experience as a Realtor?  Grab your notebook and pen. Collin is about to spill the beans.   Don’t forget to look out for my math for earning $500,000 annually. Listen and learn. “When buyers see each other coming and going, that creates urgency, which is a good thing, and it benefits the seller.”- Collin Kelley Things You’ll Learn from the Episode:  • Buyers and sellers always want to feel special and valued.  • When it comes to marketing, you must choose the least chosen paths. It will make you stand out.  • Always be authentic and transparent with people.  • How to earn $500,000 annually.   Guest Bio:  Collin has a B.S.

Check your calendar - it’s already 2023! The new year brings new opportunities, but without proper planning, it will be difficult to meet them. If you want 2023 to be your luxury real estate business’s best year ever, you need a plan. That’s why today I’m explaining a business concept that has helped me immensely over the past few years: Tony Robbins’ success cycle. Check out my podcast to learn the four parts of the success cycle and how they work. Let's Connect! Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist  

Success leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast.      Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com  JoinLuxeGroup.com

How safe are you? How sure are you that the person talking to you via phone, email, or SMS is who they say they are? If you're an agent and get assigned a call, you get an internet lead or a text, and you're curious if it's a real person, a bot, or a fraudster - please do your due diligence. In this episode, Josh Tilleson joins me on the show to explain how to use forewarn.com to our advantage. I've been using the site for a while and have testimony that it works. According to Josh, Forewarn has information on about 98% of Americans.  Josh teaches us how Forewarn works, along with the red flags and yellow cards to look out for. Plus, we get to hear some inspiring testimonies of people who have worked with Forewarn. "From a physical safety standpoint, as well as from a fraud standpoint, there's no more vulnerable than real estate." -Josh Tilleson   Three Things You'll Learn • You're better safe than sorry. We've seen people lose their money due to a lack of due diligence. Master the art of doing your homewo