Luxury Listing Specialist - Dominate High End Listings In Any Market

In the competitive world of real estate, achieving success often hinges on standing out from the crowd. Watch this short video to uncover the secret sauce that can elevate your real estate career to new heights: 5-star Google reviews. These reviews aren't just a digital badge of honor; they're your ticket to attracting more clients, differentiating yourself from competitors, and solidifying your reputation as a top-notch Realtor. Don't miss this chance to learn how you can transform your business with the power of five-star ratings on Google.

My guest is Rob Thomson, a real estate expert, owner of Waterfront Properties, and the youngest member to be inducted into the Billionaire Club.  Rob's real estate journey began as a child, his mom was a seasoned agent. He believes that all real estate agents are specialists. In this episode, Rob and I have an in-depth conversation on how one can become a specialist in real estate.  He shares some nuggets of wisdom on how to deal with high-end clients to get them to trust you. He teaches a rare technique on how one can control a narrative by being proactive instead of reactive. He also spills the beans on how to price a luxury home and factors to consider when choosing an agency as a buyer or a seller. "If you find yourself consistently without any buyers in your portfolio, it's a clear indication that your marketing strategies are failing to attract potential buyers effectively." -Rob Thomson Three Things You'll Learn from the Episode The subtle art of controlling a narrative - being proactive versus reac

REQUEST A CONSULTATION ► https://luxurylistingspecialist.com/contact-us.php ORDER YOUR LUXURY GEAR ► https://luxury-specialist-gear.myshopify.com/ LUXURY LISTING BLUEPRINT ► https://luxurylistingspecialist.com/blueprint.php VIDEO BLOG ► https://luxurylistingspecialist.com/video-blog.php

What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate.  He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the wisdom he has gathered over the years. Jack Cotton is among the few people I consider an icon in luxury real estate. In this episode, Jack shares his real estate journey. He tells us how he began his business in a college dorm in 1974, positioned himself as an expert to build a client base, and got into luxury real estate, among other exciting things about his journey. If you are an agent looking to take your game a notch higher, here is your chance to learn from Jack. Don’t forget to check out his books.   “What is in the best interest of the client is the #1 rule to live by as a Realtor.”-Jack Cotton   Three Things You'll Learn How to position yourself as an

Are you ready to elevate your luxury real estate game to a whole new level? If so, you’ll want to hear about my luxury one-on-one coaching program! It’s an excellent opportunity for you to gain access to my insider knowledge about luxury real estate and grow your business using my proven strategies. Many of my past clients have been successful, and I’ll be sharing some of their wins since collaborating with me. To hear more about my coaching program, listen in and learn. 

Discover the secrets to building thriving real estate teams and fostering communities in this insightful episode with Kevin Kauffman. As the co-founder of Group 46:10 Real Estate Network, Kevin has paved the way for expansion into multiple markets. He co-hosts the podcast "The Next Level Agents" with Fred, offering invaluable insights into their journey. Kevin and I discuss the essentials of community building and real estate team growth. He emphasizes the importance of staying laser-focused while expanding the team, highlighting that genuine curiosity and understanding others are key to success. Listen in and learn. "When you understand people, it's not hard to sell them something or build a relationship such that you can, you can benefit each other."- Kevin Kauffman   Three Things You'll Learn from the Episode What does it take to build a community? How to grow real estate teams How to stay laser-focused while building a real estate team Connect with Kevin:  LinkedIn: https://www.linkedin.com/in

In the fast-paced realm of today's marketplace, establishing yourself as a leading authority requires more than just expertise – it demands a commitment to consistently delivering value. Discover the strategies to position yourself as an industry expert by always providing value, and learn how to captivate your audience and drive engagement with smart marketing. Unlock the secrets to sustained success. Listen to this short podcast to learn more about bringing value to your database. 

Every agent’s dream is to sell a home once they list it for sale. Unfortunately, that doesn't always happen. Some homes (especially luxury homes) take months or even years to sell. The question is, what can you do to get a home that has been on the market for a long time sold? These agents have had houses on the market for a while now, and I’ll give them a SWOT analysis of the properties. I’ll also share tips to help the agents sell the houses. Property #1 is listed for $4,000,000 just outside of Nashville in Franklin Tennessee. The listing agent landed this listing less than 6 months of being a licensed Realtor. Property #2 is listed for $2,995,000 and is just outside of Tampa in Lutz Florida. This stale listing has a high-profile seller. The tips I share in this episode are not just for the properties I’ll be reviewing but can be used by any agent for any home...even average-priced homes. Listen to hear more on fresh eyes analysis of the properties. “Thinking outside th

Are you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have transformed their businesses by sharing real-life success stories. Tune in now and unlock the key to real estate success!   Michael LaFido - Marketing Luxury Group  (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com

  Are you an agent looking to add doctors and physicians to your list of clients? This episode is for you. Dr. Faiz Shareef of My Express Clinic joins me on the show. We share an in-depth discussion on what doctors look for when investing in real estate, especially luxury.  Dr. Shareef is the CEO and the president of the NPN group. He has clinics in various states and plans to expand to 48 more states. According to him, some things doctors and physicians look for when investing in real estate include proximity to the clinic, work-life balance, and social integration. If you are an agent looking to increase your average sales price and work with doctors, here are some pointers to expand your business. Grab your notebook and pen. You’re going to want to take some notes. "Respect people. They come to you for help. Help them. Don’t be judgmental.”- Dr. Faiz Shareef   Three Things You’ll Learn From the Episode Proximity to a clinic/workplace is one of the most impo

Have you ever heard of thermal imaging? If not, this is something you’re going to want to know about. This technique can help you see water damage that you wouldn’t have been able to see with the naked eye. The great thing about it is that you can use it to protect all of your clients, both buyers and sellers! To hear more about the benefits of thermal imaging, listen to this podcast. 

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengths, weaknesses, opportunities, and threats. In this episode, I share nuggets of wisdom with three listing agents with properties that have been in the market for some time. I look at the listings and suggest changes to make the properties look more appealing to potential buyers. Listen to this episode to learn more. "Your job is to get a buyer interested so they raise their hand and want to contact you or their agent to see the home." -Michael Three Things You'll Learn Photo arrangement: Many people have short concentration spans. It would be best to grab their attention by ensuring standout images come first. SWOT analysis: Before yo

How do you differentiate yourself when you’re meeting with clients? The unfortunate truth is that too many agents don’t prioritize this. However, if you’re going to succeed in this industry, you need to be able to set yourself apart. The way I recommend doing this is through exceptional customer service and gifting. To hear more about this, check out my latest podcast.

Hurray! We’re on episode 250! We’ve come a long way. The truth is, we wouldn’t have made it this far without your support. Thank you for taking the journey with us. What’s your favorite episode? Which episode made you feel supercharged, like you could conquer luxury real estate in a snap of a finger? Better yet, which episode energized you enough to go after more luxury real estate opportunities? In this episode, I share some of my favorite episodes. I’ve hosted many amazing guests who shared golden nuggets that we can all borrow to better our businesses. I also want to remind you of some other helpful tips that can help make a difference in our lives. I just returned from a vacation in Rome, and it opened me up to realizing people do things differently in different parts of the world. Listen in to hear more.    “Twenty years from now, you will regret more of what you didn't do.”  -Michael LaFido Three Things You’ll Learn from This Episode The essence of building relationships and diversifying  Why you

Discover the secrets to maximizing your conversion rates and perfecting your follow-up techniques in the dynamic world of real estate. Learn how to adapt your style to different personality types and establish meaningful connections with your clients. Don't miss out on this opportunity to enhance your real estate success. Listen in and gain valuable insights.

Are you curious about the ongoing lawsuits between the Department of Justice and the National Association of Realtors? James Dwiggins joins me on the show to fill us in on the lawsuits. I got the opportunity to hear him speak at the T-3 Summit in Naples, FL, and I found him to be an amazing speaker and well-informed on these class action lawsuits. He's the CEO of Next Home Inc. and hosts the "Real Estate Insiders Unfiltered" podcast. According to James, all three cases are similar. The general premise is that they are alleging that there's a conspiracy in the industry to prop up commissions and that the industry has collaborated to do that by forcing sellers to pay the buyer's agent commission. He believes we can remove future lawsuits if everybody gets into the class. The three suits include: No select versus MLS property info network Burnett Spitzer versus National Association of REALTORS Moral versus the national association realtors James will share what the lawsuits entail and what a win or l

Are you under the impression that investing in maintenance will automatically increase the value of your home? Think again. In our latest episode, we debunk the maintenance myth and reveal the real impact on home pricing. Don't miss out on this eye-opening discussion. Listen in and gain valuable insights into selling your home successfully.

Are you looking for a creative option for your ultra-high-net-worth clients that are looking to diversify and enjoy their real estate portfolio? If so, this episode is for you. Spencer Rascoff and I engage in an in-depth conversation on fractional ownership and luxury real estate. Spencer is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Recon Food and Pacaso. He served as Zillow’s CEO for a decade. During Spencer’s time as CEO, Zillow employed over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Before Zillow, Spencer co-founded and was VP of Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. In the fall of 2019, he co-created and co-taught the Harvard Business School’s course, managing tech ventures. Spencer hosts Office Hours, a podcast featuring candid conversations between prominent executives on leadership, diversity, inclusion, and startups. In this episode, Spencer shares how we can all own a slice of luxu

There are over a million agents out there, so how can you make yourself stand out? The truth is that in today’s competitive market, you need to work hard to win listings. On a recent appointment, I was reminded of how important it is to differentiate yourself. There is one key way that I do this: gifting. To hear more about how I use this strategy and how it can help you set yourself apart, listen to this short podcast.        

How often do you follow up with past clients or prospects? One of our biggest shortcomings is giving up before following up. I’ve got Greg Holthaus and Andrew Dorn joining me. We’ll talk about the secret power of following up. Greg Holthaus is a Tom Ferry coach and currently owns and operates two brokerages. He also owns a property management firm with commercial and multifamily portfolios with over 450 units in Illinois. Greg is an avid user of Follow-Up Boss and Ylopo. He expanded his career and joined the Tom Ferry coaching network, where he has excelled and is currently a top-rated team plus, a master coach, and a member of the Tom Ferry speaking bureau. Andrew Dorn is the Vice President and national speaker at Follow-Up Boss. He’s got over 25 years of experience in digital real estate and works directly with clients, users, and ambassadors. Before joining Follow-Up Boss, he was the vice president at Realtor.com. Andrew, Greg and I share some nuggets of wisdom to help make our follow-up process easier an