60 Second Marketing

Let’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today Sandro and Liz give you five ways to ask your guests to let the world know how great your service and/or products are.

Liz has been using virtual assistants for years. She shares some thoughts on things to consider before you take the plunge into the world of VAs.

Is blogging still relevant in terms of generating sales leads? Today Liz shares her thoughts on this topic. She's passionate about this subject and some may find her ideas controversial.

Part 2 in a series on Reputation Management. Today we talk about the two online directories you should claim for your small business if you haven't already. links to these sites: http://google.com/business and http://biz.yelp.com And two services mentioned that can help you claim your directory locations are http://www.yext.com and http://www.moz.com/local

Is it possible to get your SEO in order for $59? You’ve probably received emails promising amazing results at rock bottom prices. Today we share some telltale signs that the SEO email you just received is junk.

Instagram continues to roll out updates, but are they helping or hurting the social network? Sandro explains what he’s seeing and why it may not be ideal for users.

What is reputation management and why should it matter to your small business? We'll explain and Liz gives a personal example of a wonderful and recent reputation management experience at a local establishment. Part one of a series.

Today we talk stock images and mention a few sites where you can find some great stock pictures. Liz gives you tips on picking a perfect stock image for your company's digital marketing use and shares a tip on subscription vs buying images via credits. Sites we mention include Libre Stock http://www.librestock.com iStock http://www.istockphoto.com and Deposit Photos http://depositphotos.com/

What are Twitter cards, what do they do and why should I have one? Sandro explains all of this and one of the challenges behind setting one up (*hint: you may want to call a friend who knows coding). 

Email still trumps the majority of digital communications. Today Liz shares a few tips on how to grow (or even begin) building an email list for your small business. She'll also share with you a few things to avoid when building your email list. 

We love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform.  You can follow Liz on Snapchat at liz.hersh and Sandro at a2rael 

There's so much to love about Twitter! From Advanced Search to customer service and its lists. However there are a few downsides including the "noise", its limited character count and its dismal growth. We also provide an actionable tip for your small business.  You'll find Liz at @liz_hersh and Sandro at @azrael and this podcast at @60SecondMktng!

"Mobilegeddon' happened over a year ago. Has this affected sites that are or aren't mobile friendly yet? What is happening to search rankings today for mobile or non-mobile friendly sites. Google's new site to test your mobile friendliness and give you solid feedback on how to improve is https://testmysite.thinkwithgoogle.com/

In the old days you'd take an ad out in the newspaper or spread flyers around your neighborhood. Today there's more effective ways to promote your event with just an afternoon of solid work all from the comfort of your chair.

Instagram's growth may be leveling off but it's still one of the most popular social media apps around. Does this mean it's right for your small business? Liz and Sandro give you the pros and cons of using Instagram for your SMB.

Today Liz and Sandro discuss the pros and cons of live video platforms. Live video apps such as Periscope, Blab and Facebook Live are growing exponentially. Should live video be a part of your marketing strategy?

Email is still king in the digital marketing world. Today Liz talks about an experience she had with a client that may make you rethink your email strategy.  Episode 002

Welcome to 60 Second Marketing! We will be sharing daily commentary on websites, social media, SEO and more – all in the time it takes to order a cup of coffee. In our inaugural episode, we’re chatting about the pros and cons of Facebook for small businesses.  Facebook is still one of the best ways to reach a digital audience.  But in order to use it effectively it helps to know some of these tricks.  Links mentioned in this episode: https://www.canva.com/