60 Second Marketing

Today Liz gives shares a few tips on how to put together a good pitch for your local media outlets. - Episode 38

Links are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/

Today Sandro shares a mini case-study that points to the importance of links and link building for any small business. 

What is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today Sandro and Liz give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting. 

What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business!  Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing

Today Liz continues our series on Facebook Advertising. If you're new to FB ads this may be the best place to start. Liz walks us through a few of the options you'll find once you hit that button and some ideas to help optimize your boosted post. 

What is "evergreen content" and why is it important to your business? Today Liz explains its importance to marketers and small businesses and gives us a few tips of how to get started!

What is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO. Sites mentioned are: http://www.yext.com http://www.moz.com/local

Facebook has been "pay-to-play' for businesses for years now. If you haven't thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.

Today Liz shares a few tips on how to make your newsletter stand-out!

It's the unicorn in the social media marketing world: ROI. Today Sandro r̶a̶n̶t̶s̶ shares his point of view on this elusive measurement.

Twitter recently unveiled the Twitter Dashboard designed to help small businesses make the most of the social platform. Liz and Sandro weigh in on whether or not it's worth the excitement. You can check out Twitter Dashboard at http://dashboard.twitter.com

What is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today Sandro & Liz take a look at this worldwide phenomenon in augmented reality gaming.

In Episode 16 'Is Blogging Still Relevant' Liz shared her thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, she gives us a few reasons you should consider blogging and tips on how you can get started. 

Scheduling social media posts used to be frowned upon. No more! We're all busy and have times we're more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter. Websites talked about are: https://hootsuite.com http://www.buffer.com https://www.audiense.com

Another episode in our ongoing Reputation Management Series. Today Liz tackles Yelp! Yelp doesn't want you to ask for reviews for your small business, so how can you get around this? You can manage your Yelp location at http://biz.yelp.com

What is a beacon? What does Bluetooth Low Energy (BLE) have to do with beacons? What can you do with a beacon from Facebook? Today Sandro answers these questions and shares his thoughts on this newish technology. You can request your beacon from Facebook at http://placetips.fb.com/beacons

Today we talk about using Google My Business (GMB) to set up special hours for your small business. Whether it's for a holiday or a special event you'll want to let your customers know whether or not you're open when they do a Google search for your business! We reference the GMB site https://www.google.com/business

What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you're set up. Go to https://www.google.com/webmasters/tools to learn more

What is Google Analytics and why should you care about it? Today Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics  Part one in a series.