60 Second Marketing

We continue to believe Facebook Ads are the best bang for your buck. Today Liz talks about a recent campaign where her clients invested $30. She'll share with us what type of reach, engagement and sales the client saw. Episode 058 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/

Today Sandro goes over four things every new business should do before its doors are physically open, or soon after. sites we mention today: https://domains.google/ https://www.weebly.com/ https://www.squarespace.com/ https://www.jamesdflynn.com/json-ld-schema-generator/ Episode 057 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/

Have you ever received an offer to be listed on a specific website or directory? Should you pay to be on it? Are these opportunities for more customers and higher rankings or a chance to be placed in Google's "penalty box"? Liz and Sandro discuss. We mention Moz's Open Site Explorer to check its spam score https://moz.com/researchtools/ose/ Episode 056 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/

Today Liz and Sandro each share one book that has affected the way they approach the digital marketing world. Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 055

You almost need a Ph.D. in Facebook Ads in order to have the best impact for your budget. Today Liz gives us three strong tips to help you maximize your Facebook budget. Join us on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 054

In spite of the popularity of Instagram's new Stories option, Snapchat remains a strong way to reach millennials and many other people. Today Sandro tells you how to create your very own snapchat filter! Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 053

Liz continues our series in things websites must-have. Both Liz and Sandro work w non-profits. Today Liz gives us three things every non-profit's website should have. Be sure to join our FB group at https://www.facebook.com/groups/60secondmarketing/ Episode 052

Sandro talks us through ways to run a successful online contest.  Episode 51 Join us at the 60 Second Marketing FB Group at https://www.facebook.com/groups/60secondmarketing

Today Liz gives us three things small business websites may overlook or not have fully implemented. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 050

What is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 049

Have an upcoming event you need to help promote online? Today Sandro shares a few more tips in our ongoing series of Promoting Your Events Online. You can relisten to episode 5 with more tips about promoting your event online at http://60secondmarketing.libsyn.com/promoting-your-event-online Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 048

What's a marketing calendar and why should you be using one? Today Liz takes us through a primer on creating a marketing calendar w details for individual marketing campaigns. HINT: You should be planning Thanksgiving & Christmas right now!  Download a marketing calendar outline for your small business created by Liz here  http://hershpr.com/marketing/why-you-need-a-marketing-calendar/  ‎ Episode 047

What is email marketing automation and why would you want to utilize it in your small business' digital marketing strategy? Today Liz explains a few of the ins and outs of this powerful tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 046

If your business has more than one physical location you'll need to optimize for search engines for each location. Today Sandro shares four ways to help you keep each location in order online and help them all rank highly on search engine results. Sandro talks about using http://www.yext.com or http://www.moz.com/local to help manage your locations' directory citations. Be sure to join the discussion on our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 045

It's the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry. Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 044

More and more people and companies are using Social Media as a customer service tool. Today Liz shares ways to help you get started using Twitter and Instagram. Liz also references Episode 12, Why Reputation Management Matters. You'll find that episode at this link http://directory.libsyn.com/episode/index/id/4475275 Episode 043

There are good reasons why your website may need an upgrade. Maybe it's missing some key features or it isn't as user friendly as it should be. If you're going to embark on a website relaunch, there are a few things you'll want to carefully reconsider. Today Liz talks about three things to think about before you take this potentially big, but necessary step.  Join the conversation at our Facebook Group https://www.facebook.com/groups/60secondmarketing/ Episode 42

Last week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try. Episode 041

What's the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there's a dirty, little secret Facebook doesn't want you to know!) - Episode 040

There's so much data and great information to be found within Facebook's Insights. But have you tried using Facebook's Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses' posts and see what may be working for them or what may not be working for them. Today Sandro talks Pages to Watch and gives you a few of its pros and one con!