60 Second Marketing

Study after study shows in today's search engine optimization world, links rank as one of the two most important ways to get your website to rank higher. Today Sandro gives an overview of how and why you should consistently be on the lookout for links! Episode 78 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Each industry is unique. Liz and Sandro have been sharing tips for various industries' websites. Liz has been helping attorneys digital marketing efforts for several years and today gives us an overview of what every attorney website should have.  Liz mentions our previous podcast titled What Is Email Marketing Automation recorded Aug 15, 2016. You can listen to it at http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4591384 Episode 77 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

People aren't hanging up posters all over town to promote their events anymore. Today Sandro shares a few quick and easy tips to help you get more people through the door of your event! Sandro mentions two websites: Easy Schema Markup for your website to promote your event can be found at https://www.jamesdflynn.com/json-ld-schema-generator and you can do advanced Twitter searches at https://twitter.com/search-advanced Episode 076  Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

We all know the saying "a picture is worth 1,000 words." Today Liz shares with us how to find images that stand out and not only tell a story, but help tell your small business' story.  Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Browsing through Twitter's settings recently, Sandro found a new notification setting that may affect your ability to deliver the full customer service experience.  Episode 074 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

It's no secret that video and video marketing are on the rise. People today are spending more time w digital video than w social media. How can you as a small business owner effectively manage and publish good video content without spending a fortune? Today, Liz is here to help! Episode 073 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Today Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you're a novice w Facebook ads or have more than a few campaigns under your belt today's episode is sure to give you a few things to think about before you publish your next campaign on this ubiquitous social media platform. Episode 072 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires. Episode 071 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter. Episode 070 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Facebook's Offer feature wasn't widely adopted by small business owners when it was launched a few years ago. They've recently rolled-out some new features and we definitely think you should take another look at this tool. Episode 069 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

The ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data. Episode 068 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

We've been preaching the importance of a mobile website for a while now. With some recent changes to Facebook, your mobile website is now more important than ever. You can read Facebook's post titled Improving Mobile Site Performance at https://www.facebook.com/business/news/improving-mobile-site-performance Episode 067 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

We've all been there, we start out a new marketing campaign with all the hope and aspirations of the annual planting season for your garden. Alas, not everything we try grows. Today Liz gives us a few ideas on what we can do when our new marketing campaign doesn't go as intended. Link to Liz's blog post http://hershpr.com/marketing/what-to-do-marketing-campaign-flops/ Episode 066 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

Facebook Live is the hottest thing on FB today. Its organic reach is higher than any other type of post at the moment. If you haven't taken the plunge into FB Live well then today is your lucky day. Liz shares simple instructions on how to begin using this new service.  Episode 065 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

How do we stay on top what's going on in the digital marketing world? Blogs. There's hundreds of good ones out there. Today Sandro lists three that are worth checking out for small business owners and may not be mentioned in the usual top blog lists out there. Links: Jenn's Trends http://www.jennstrends.com/blog Google Small Business Blog https://smallbusiness.googleblog.com Understanding Google My Business & Local Search http://blumenthals.com/blog/ Episode 064 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

In late August 2016 Twitter began allowing business and brand owners to embed button allowing people to Direct Message a company from its website. Today Sandro goes over this simple new method of communication w your fans. Website mentioned in today's podcast http://publish.twitter.com Episode 063 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

Email Marketing expert Liz Hersh shares optimal days and times of day to begin experimenting with sending your marketing emails.  Episode 062 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

Today Sandro gives you three of the tools he and Liz use on a regular basis to help with digital marketing. Best of all, they're 100% FREE!  Links to the services: - http://www.buffer.com - http://www.canva.com - http://woobox.com  Episode 061 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing

Sandro started in the digital marketing world by working w restaurants! Today he gives you four things every restaurant should have. Unfortunately most don't have these. If you own a restaurant or have a favorite one that is missing any of these, let them know! Episode 060 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing

Today Liz answers the question what is geo-fencing and how your small business can use it! Episode 059 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing