Theory Of Content

If you’re writing for humans, you’re already doing both keyword and intent research. The post Episode 50!! The Googler, The Extract and The Bad Accent appeared first on Theory of Content.

Happy New Year! Santa made a mess at Amber’s house. And, did you know that Joshua doesn’t just collect Beanie babies but old gaming systems? We’ve also got exciting news to share, did Joshua get engaged ? Tune-in to hear all about it on this episode. Sorry, no Facebag this week. Let’s jump into the … Episode 49 – Mailbag and Josh’s Engagement (?) Read More » The post Episode 49 – Mailbag and Josh’s Engagement (?) appeared first on Theory of Content.

What’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other kinds of queries, like “how to cook salmon” – think baked, … Episode 48 – THIS IS THE LAST TOC OF THE DECADE – Theory of Content Read More » The post Episode 48 – THIS IS THE LAST TOC OF THE DECADE – Theory of Content appeared first on Theory of Content.

This week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple … Episode 47 – The One About Duplicate Content and Keyword Cannibalization Read More » The post Episode 47 – The One About Duplicate Content and Keyword Cannibalization appeared first on Theory of Content.

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet.  Also big, but not necessarily relevant … Episode 46-The Real Deal with Outbound Links – Theory of Content Read More » The post Episode 46-The Real Deal with Outbound Links – Theory of Content appeared first on Theory of Content.

What’s Happening in SEO This Week? Rich answers in Google mobile search more than doubled since 2018. Image carousels also occurred 151% more often than the previous year. The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages. What are we talking … Episode 045 – The Dream Team Rides Again to Answer FaceBag ! – Theory of Content Read More » The post Episode 045 – The Dream Team Rides Again to Answer FaceBag ! – Theory of Content appeared first on Theory of Content.

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update. What are we talking about this week?  This week I’ve got a guest co-host. Joshua and I will be back … Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman – Theory of Content Read More » The post Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman – Theory of Content appeared first on Theory of Content.

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works. People are claiming you can’t optimize for BERT. The goal of BERT is … Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest Read More » The post Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest appeared first on Theory of Content.

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results … Episode 42 – Tips and Trends – Theory of Content Read More » The post Episode 42 – Tips and Trends – Theory of Content appeared first on Theory of Content.

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn West: Is it okay to have multiple links to the same thing in one post? … Episode 41 – Facebag or The Thread? – Theory of Content Read More » The post Episode 41 – Facebag or The Thread? – Theory of Content appeared first on Theory of Content.

What’s happening in SEO this week? Google’s update to the no-follow attribute! OMGERD!  Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it!  We now have rel=sponsored and rel=ugc. You can even use them together! But how does this all work? Do I have to go back and update my old content? *sob* … Episode 40 – Be Thankful for the Traffic – Theory of Content Read More » The post Episode 40 – Be Thankful for the Traffic – Theory of Content appeared first on Theory of Content.

Star ratings went away for a lot of Schema types. What do we think about it? Recipe and HowTo still keep their stars in rich results. The day to day operations of your website are as important as your content strategy. When do you rebrand, if ever? What about updating old content? Rebranding: How to … Episode 39 – Stars & Strategies – Theory of Content Read More » The post Episode 39 – Stars & Strategies – Theory of Content appeared first on Theory of Content.

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs. Let’s talk about hosting, and why it’s important for your site, … Episode 38 – All about Hosting – Theory of Content Read More » The post Episode 38 – All about Hosting – Theory of Content appeared first on Theory of Content.

The post Episode 37 – Cookie Monster Content appeared first on Theory of Content.

Episode 36 – Every Post A Caravaggio by Theory of Content The post Episode 36 – Every Post A Caravaggio appeared first on Theory of Content.

Episode 35 – Interview With Cheryl Sousan Of Tidymom.Net by Theory of Content The post Episode 35 – Interview With Cheryl Sousan Of Tidymom.Net appeared first on Theory of Content.

Episode 34 – What Happens When You Delete Jump To Recipes? by Theory of Content The post Episode 34 – What Happens When You Delete Jump To Recipes? appeared first on Theory of Content.

Episode 33 – Interview With Madison Wetherill by Theory of Content The post Episode 33 – Interview With Madison Wetherill appeared first on Theory of Content.

Episode 32 – Interview With Eric by Theory of Content The post Episode 32 – Interview With Eric appeared first on Theory of Content.

Episode 31 – Christmas In January by Theory of Content The post Episode 31 – Christmas In January appeared first on Theory of Content.