Sinopsis
Suzanne Chadwick is the founder of The Connection Exchange a business coach and brand consultant helping businesses play bigger, brand bolder and nail their core message so that you can attract the clients you want and have more fun in your business!#PlayBigBrandBold is all about helping you play a bigger game in your business to do the things you really want to do. It's time to get out of your own way and get more structure, fun and results in your business. Every other week we'll share EPIC guest interviews or solo training on how you can build your business, community, brand and bottom-line to help you stand out from the crowd and play bigger and brand bolder!Are you ready to step up to the challenge? If you want more help to build your business then check out our freebies at www.theconnectionexchange.com/freebies or the online course Play Big, Brand Bold at www.playbigbrandbold.com.
Episodios
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294. Creating an Instasite with Social Media Strategist Amanda Kohal
24/07/2023 Duración: 51minThis week we have a special guest social media strategist Amanda Kohl to talk about creating an Instasite. The Wolfe Co serves as a home and community that amplifies and educates business owners, supports growing brands, and connects industry experts. We talk about: Amanda's journey with social media The importance of building relationships and word of mouth referrals The ins and outs of an Instasite How more people are searching for brand through social media than ever before Follow Amanda at https://www.instagram.com/thewolfe.co https://www.thewolfe.co/ Get your Start Building Your Instasite guide https://stan.store/AmandaKohal/p/start-building-your-instasite Make sure you check out our freebies page www.suzchadwick.com/freebies. To hang out more be sure to follow me on Instagram @suzchadwick To read the transcript and access the show notes head to www.suzchadwick.com/pod294 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple
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293. Powerful tools to manage your mind and get out of your own way
17/07/2023 Duración: 25minThis week we dive into the powerful tools that can help manage your mind. We discuss how our brains tend to look for evidence to reinforce negative thoughts and how negative past experiences can influence our beliefs in the present. It is crucial to remind ourselves of positive experiences to reinforce positive thoughts. We explore the example of someone hesitating to put themselves online due to a negative comment from the past and how to counter negative thoughts with positive ones. I'm sharing: Why is it important to remind ourselves of positive experiences and reinforce positive thoughts How does the brain's natural inclination to seek out negative thoughts impact our mindset How you can handle distracting thoughts and prioritise your desired path 'Flip the script' exercise Make sure you check out our freebies page www.suzchadwick.com/freebies. To hang out more be sure to follow me on Instagram @suzchadwick To read the transcript and access the show notes head to www.suzchadwick.com/pod293 To join
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292. Instagram Threads thoughts
10/07/2023 Duración: 25minThis week we're talking about the hottest new social platform - Instagram Threads In this episode, I'm sharing my reflections of the last week and how Threads has exploded onto the scene now with over 90 million users. I'm sharing: What Threads is The do's and don't as I see them right now (which is most likely change) The opportunity for you as a business owner How to think about it without it becoming another thing you feel overwhelmed about! I'd love to know your thoughts if you're using it too. If you want to take a look and connect then you can find me at https://www.threads.net/@suzchadwick Make sure you check out our freebies page www.suzchadwick.com/freebies. To hang out more be sure to follow me on Instagram @suzchadwick To read the transcript and access the show notes head to www.suzchadwick.com/pod292 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick
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291. Strategic & Intentional Selling with Iolanthe Gabrie
03/07/2023 Duración: 50minToday I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act. Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing. Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie. She is a very happy lady. This conversion is one after my own heart where we get into the nitty gritty of selling and all the amazingly creative ways that Lolanthe magnetized clients into her vortex so she can experience super long-term client relationships and creates deep connections to serve her dream clients. In this episode, we talk about: How Iolanthe got started and what she learned about sales along the way How she
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290. Personal Branding on Instagram - Content to conversion with Jade Warne
26/06/2023 Duración: 37minEvery episode is full of value ★★★★★ I was hooked from the first episode. In a few weeks I had binged on almost all of them and signed up for Suz's Bold Business Academy! Every episode Suz records is full of energy, intention and so much knowledge on marketing, mindset, strategy, and more. She’s honest, a bit sassy, and incredibly motivating. This is a podcast I return to again and again because I walk away with new insights and practical tips that help me and my business. Thanks Suz! @lesliecarvitto.photography ***************************** Today I'm chatting with Instagram superstar Jade Warne! She was actually the first guest I ever had on the podcast so we've watched each other grow for a long time now. Jade helps women in business grow fast + sell more online! She's a skilled photographer, videographer and speaker. Born in Samoa, and educated in Sydney, Jade helps small businesses grow fast with better photos + videos + social savvy. She's also the creator of the Small Business Growth Club which he
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289. Shifting to a scalable business model
21/06/2023 Duración: 24minSo today I want to talk about what it looks like to shift your business model. The practical elements of it as well as the mindset because I know that it's actually one of the biggest issues that a lot of business owners have. In this episode we'll talk about: Why its worth considering shifting your business model The pros and cons of creating a scalable mode The mindset you need when shifting The future of your business model If you know that you want to get away from a time-for-money model then this is something to look at for your business. If you're looking for support with scaling then make sure you apply for the Amplify Mastermind and come and join us today! www.suzchadwick.com/amplify
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288. How to keep evolving and building your confidence as a business owner
19/06/2023 Duración: 20minLet's talk about some of the things you can do to keep building your confidence in business as you evolve and grow. I know through conversations with clients and conversations with groups when I speak that confidence is always a big topic - but I want to flip it and say that when we learn to manage our thinking, confidence is a byproduct of that. There are 6 things I want to share with you today. Understanding that our brain naturally has a negative bias That your brain is not actually you and you choose to accept or reject thoughts When we have intentional thought creation we'll achieve more of the things we want because we're fuelling ourselves with the thoughts we need That self-validation is one of the most powerful practices and tools you can build in your business and life Understanding your growth edges and as always embedding all these things with professional practices mean you're working on them regularly! When you understand how your mind works, how you can manage it and how you optimis
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Eps 287. Mindset, Manifestation & Marketing with Maddy Avery of Birdcage Marketing
12/06/2023 Duración: 53minThis week I'm having a fireside change with the lovely Maddy Avery, founder of Birdcage Marketing and Avery Academy of Marketing. With over 15 years' marketing experience, she's a digital marketer, TikTok content creator and business consultant. She's seen the ups and downs of building businesses online and helps business owners and professional marketers future-proof their marketing through funnels, marketing psychology and mindset advice. I actually really got into Maddy's content on TikTok and like me (which we talk about) she resonates so much more with the video content format on TikTok rather than the curated vibes of Instagram. In this conversation, we're covering it all. We talk about: Her journey of building a 14-person agency and then tearing it down to realign er vision with what she really wants How mindset and manifestation play a big part in her business and personal journey and how she works towards staying in a high vibration to attract the things she really wants. TikTok and how vide
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286. Managing your mindset to build a powerful personal brand
09/06/2023 Duración: 19minWe're on day 5 of building your personal brand and today I'm sharing some of the thoughts you can have when you want to build a personal brand because I know that so often we're the biggest barrier to our success. Thoughts to have 1) I'm here to share what I have 2) I know this can help my ideal clients 3) my desire to share this is greater than my fear of failure or what people will think 4) I'm okay with being uncomfortable if that's what it takes 5) I can work this out as I go If you're ready to build your personal brand, group program and coaching or consulting business and want support then apply for the Amplify Mastermind now - www.suzchadwick.com/amplify
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285. Developing Memorable Thought Leadership that builds your personal brand
08/06/2023 Duración: 15minToday we're on Day 4 of building your personal brand. If you want to dive into this more then you can check out - Podcast episode #67 Why your Tought Leadership Matters Podcast Episode #129 The 7 Elements of Thought Leadership When it comes to your thought leadership, it's about being known for something specific. When I think about vulnerability and being brave creativity, I think of Brene Brown When I think about Living a creative life, I think about Elizabeth Gilbert When I think about Your why, I think about Simon Sinek When I think about the 5 second rule, I think of Mel Robbins When I think about The Model, I think of Brooke Castillo. So think about - What do you want to become known for? Amplifying your thought leadership takes these things 1. Clear and unique messaging 2. Memorable models or processes or concepts 3. Platform 4. Repition through 5. Multi-channel approach If you want to build a powerful personal brand and you want to scale your business then be sure to appl
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284. Creating bigger impact by stepping into your confidence
07/06/2023 Duración: 15minToday I'm sharing a live that I did on IG talking about what it takes to believe that you can have a bigger impact. We'll dive into: What does having a bigger impact even mean - get super clear on what impact you want to have. Is it with a few people? the country, the world? How will you have a bigger impact? How are you going to share that message? When will you do it? If you want to build a personal brand with impact then make sure you come and join us in the Amplify Mastermind - applications are now open till the 16th June! Let's work together: If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 2-hour strategy call - www.suzchadwick.com/2hr Grab the freebies www.suzchadwick.com/freebies Follow me on Instagram https://www.instagram.com/suzchadwick/ Subscribe so y
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283. Building your personal brand - You are the niche
06/06/2023 Duración: 20minToday I'm sharing a live that I did on IG talking about you as the niche when building your personal brand. Let's work together: If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 2-hour strategy call - www.suzchadwick.com/2hr Grab the freebies www.suzchadwick.com/freebies Follow me on Instagram https://www.instagram.com/suzchadwick/ Subscribe so you don't miss a thing https://suzchadwick.com/subscribe
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282. Creating intentional energy to connect with your audience
05/06/2023 Duración: 15minToday I'm sharing a live that I did on IG talking about the intentional energy you want to bring to your business. In this episode, we're talking about: 1. Creating connection over the content - sometimes we put so much pressure on ourselves but let's think about how we can be more human and think about the experience you're creating. 2. Creating dopamine hits for your audience - what content are you creating that keeps your audience coming back again and again 3. Find the intersection of when you're in great energy and flow and where your community are in engagement. 4. What energy are you bringing to the brand experience? Your brand experience isn't just the process and steps you go through but it's the energy that you intentionally bring. So what intentional energy are you creating in your business? Let's work together: If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba Or if you're wanting to build your personal bran
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281. It’s time to challenge your thinking
31/05/2023 Duración: 20minToday I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business. We talk about: How do you shake things up Mindset Alignment Understanding where the attention is and how you can use it to grow your audience. Key things to think about: Shake things up Check your mindset and how you're always building on it Understand where attention and growth opportunity are right now To read the transcript and access the show notes head to www.suzchadwick.com/pod280 Let's work together: If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 2-hour strategy call - www.suzchadwick.com/2hr Gr
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280. Mind the gap, Find the gap & Fill the gap
24/05/2023 Duración: 20minIn this week's episode I'm sharing a simple way of assessing things in your business. Mind, finding & filling the gaps is something that I've done for years and I think it was a concept I learned when I was working at Deloitte in London. It was a simple way of working. The question that would be asked often is - what's the gap? So when we were reporting back on where our teams were with the work we were doing, we would also share our numbers, our wins, what working really well and what we had achieved. The question would be - What's the gap? That gap could be with people in the team, it could be with a revenue shortfall, and it could be issued with our stakeholders. What was the gap between where we were now and where we wanted to be and how could be fill that gap as quickly and effectively as possible? So in your business, there could be a lot of good things happening but you know where your gaps are. There are 3 things you can do to fill the gap: Mind the gap - Assess what areas need attention Find t
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279. Thinking like a newbie to grow your business
17/05/2023 Duración: 24minIn this episode, we're talking about learning like you're a newbie. I've been in sales, marketing, business and branding for over 20 years, I've had my business for over 8, I've had my podcast for over 5 years now and I'm a big believer in having a simple business. I shared this with a client the other day that I believe in simple business - that doesn't mean it's easy but you can keep it simple by focusing on the key things that matter. So whilst I'm focusing on the simple business buckets that I talk about and teach in BBA, I'm always looking at how I can get better at those things. You think you've nailed your copy, content and marketing the Chat GPT comes along. You think that you're growing on Instagram then reels come along. You think you'll never get on TikTok then you realise that actually, that's a great way to grow a new audience. So even though you might be highly qualified and experienced, not having a big head about it and always being willing to learn new things is so important in busine
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278. Getting creative to generate more business
10/05/2023 Duración: 19minToday on the podcast I'm talking about getting creative to generate more business. Let's talk about getting creative with your offers and just think differently. The market will always be changing and evolving and you have to do the same. What does the market look like right now, how does my business look right now, and what can I do that brings those two together in a better way? Keep speaking to your customers and see what they are focused on right now. It may not mean that you're changing your offers up it might mean that you need to talk about them in a different way and target different pain points. Create versions of your offers and test those out, bundle, add bonuses or value adds. I tested out the 90-day Amplify Mini-mind which attracted more 1 on 1 client, so that was interesting to see. Start thinking about and planning your End of Financial year offers Play with different strategies - go back to your email list and send personal messages - I picked up 2 new clients in the last few weeks doin
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277. Shifting your brand position
02/05/2023 Duración: 32minToday on the podcast I'm talking about shifting your brand position. When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag. I show 2. Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. The only real difference apart from some design elements. Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. To read the transcript and access the show notes head to www.suzchadwick.com/pod277 To join the Bold Busi
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276. The 4 types of confidence to build in your business
26/04/2023 Duración: 28minToday on the podcast I'm talking about the 4 types of confidence that can help you sell more. 1. Having confidence for yourself 2. Having confidence for your products and services 3. Having enough confidence for your clients 4. Having confidence in your future thinking and ability to evolve and create To read the transcript and access the show notes head to www.suzchadwick.com/pod276 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
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275. Building a Lean & Clean Business
18/04/2023 Duración: 34minWhat does it take to build a lean and clean business? Today I'm sharing just 5 things that you can do to spring-clean your business and looking at what you can do to make it work better for you. To read the transcript and access the show notes head to www.suzchadwick.com/pod275 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify