Podcast Neil Wilkins

Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs. Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process. Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs. For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast For more interviews like this, visit http://neilwilkins.online

Webinar Working Across Multi-Discipline Teams“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan “A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.” Wikipedia “… could include a doctor, a social worker, a physiotherapist, and/or staff from local authority, housing and voluntary organisations. These professionals can work together to deliver person centred and coordinated care and sup-port for the person with care needs.” Social Care Institute for Excellence “Working with a multidisciplinary team allows you to treat the entire patient and provide comprehensive care. With each physician focused on a different aspect of the patient's health, providers are more likely to identify areas of need, and subsequently manage those needs in an effective way.” gethealth

Neil Wilkins presents this AI Content and Image Briefing for Marketers? The hot topic of AI in marketing, the ups and the downs and what to watch out for, as there are some potential pitfalls if you aren't careful, as well as huge upsides if you get creative. For more content like this visit Neil Wilkins Online http://neilwilkins.online

Neil Wilkins talks to Beth Gallichan, Head of Development at Bristol Zoo about the exciting vision the Zoo has for the future. Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers. In this interesting insight into the workings of how a zoo should be, we learn about how businesses can utilise the connections and resources of the likes of Bristol Zoo to help them deliver their ESG strategy. For more details, visit https://bristolzoo.org.uk For more content like this, visit http://neilwilkins.online Contact Beth Gallichan, https://www.linkedin.com/in/bethany-gallichan-ciof-dip-a3392b82/

By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like this at Neil Wilkins Online http://neilwilkins.online Part of the webinar series at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins in conversation with Rob Moore, Disruptive Entrepreneur and rebel with a cause. In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams. Rob believes that “If you work hard for something that you don’t care about that's stress. If you work hard for something you love that's passion.” and we learn how best to harness the passion by surrounding yourself with experts who can cover your weaknesses and the fact an entrepreneur needs to accept the downs as well as the ups in the journey. For more details about Rob Moore and his services, podcast, books and speaking, visit Rob Moore .com http://robmoore.com More content like this at Neil Wilkins .online http://neilwilkins.online

Neil Wilkins talks to Aaron Gadowski and Mahdi Haeri about all things podcast: Why they are important, how the industry is evolving, features audiences and podcasters would like in future platforms, biggest challenges for podcasters and how to overcome them. If you are a business owner, marketer or entrepreneur and would like to create a podcast, listen to this episode for tips, challenges and insights. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Aaron and Mahdi are the creators of Podcovery http://podcovery.com

... also including some top tips for where to begin your Metaverse Marketing journey. Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education. In the workshop series, starting Wednesday 5th April 6pm UK time, Neil will guide you through your first steps into marketing in the metaverse http://bit.ly/metaversemarketingseries

What Next After An Apprenticeship Planning your next career step as you approach the successful conclusion of an apprenticeship is both exciting and daunting. From further qualifications to perhaps pivoting your career direction, having an apprenticeship qualification can open up all sorts of opportunities. The key is careful self-reflection, leveraging your portfolio and creating a clear career plan for the coming years. This webinar will guide you through your options and help set you on the right path to leverage this possibly once-in-a-career opportunity. When an apprentice completes their apprenticeship, they have several options to consider for their next or same role. These options may vary depending on the specific field or industry in which the apprentice has trained. Here's a general list of possibilities: Permanent Employment: Secure a full-time position with the same company, continuing in the same role they had during their apprenticeship. Promotions: Pursue a higher-level role or a more s

From war, recession and turbulence to the opportunities of metaverse and marketing sustainability, this pilot of a series of conversations between Neil Wilkins and Charles Nixon is 'Marketing for the Curious'. Direct message Neil if there are any topics you feel should be included in the series. For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.online

Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April. Join me >> bit.ly/metaversemarketingseries 1. THE TECHNOLOGY CHALLENGE - 5/4/23"As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t confident with technology.""I thought these spaces were for people with expensive equipment."This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?&q

Neil Wilkins in conversation with Gary Shearer in this pilot episode of an upcoming series of podcasts on The Neil Wilkins Podcast, entitled "Looking at the World in a Different Way". Topics in this series will include: 1. Our World is in Chaos - the macro view 2. Beyond Self-Centred - bad politics and business 3. Shifting Consciousness - how and why we respond and behave 4. Beyond ESGs - responding in touch with local reality 5. Changing Paradigms - changing narratives through the words we use 6. Interpreting the Truth - watching and listening beyond our own lenses 7. Proactive Enablements - helping others to help themselves 8. Sustainable Solutions - from inside out, not outside in 9. Beyond Tick Box CSR - product, people, process, profit 10. Conscious Capitalism - authentic stakeholder collaboration What do you think? Are there any other topics you'd like included? Let us know in the comments or DM Neil @neilwilkinsx in social media.

In this marketing apprentices' webinar, Neil Wilkins talks about live video streaming, notifying employees, social selling index, optimising personal profiles, showcase pages and more in Organic Linkedin Growth. This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com

Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series.   In this webinar, Neil explores:  "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers."  "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences"  "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations"  "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership,

Neil Wilkins describes the route to real assessment of campaigns, events and projects. By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement. More content like this at Neil Wilkins Online http://neilwilkins.online

3 time world record breaker Kate Strong, joins Neil Wilkins, to discuss goal setting, perseverance, managing the moment, resilience and more, in this fascinating insight into the mind of a world champion.   For more content like this, visit Neil Wilkins Online http://neilwilkins.online  For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo bike. As Kate travels, she’ll be stopping at 30 different locations visiting sustainability projects, hosting climate talks and engaging communities, councils and companies in workshops to mitigate climate change.... visit Kate Strong http://katestrong.global/climatecycle/

Whether you are needing to evidence progress on an apprenticeship or course, or simply looking for career progression or a new role, the benefits of reflective journals and portfolios are numerous. Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass. For more content like this, visit Neil Wilkins Online http://neilwilkins.online

What's new and trending in 2023 for marketing and social media? Find out in this short podcast.

One of the big challenges in the commercial world is often aligning sales and marketing people. If it's working to different agenda, not understanding each other's roles, speaking a different 'language' or having different targets, the result can sometimes be animosity and misunderstanding which can be a detriment to customer experience.  In this session, Neil Wilkins discusses things you can do to build an effective bridge between sales and marketing, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer's journey.  This recording is in association with Cambridge Marketing College http://marketingcollege.com providers of professional marketing courses and apprenticeships.  More content like this at Neil Wilkins Online http://neilwilkins.online/category/mindful_marketing/

Macro Marketing Analysis 2023 UK's marketing environment in February 2023 is shaped by a mix of political, economic, social, technological, legal, and environmental factors. Companies that prioritize sustainability, metaverse, data privacy, diversity and inclusion, and innovative digital marketing customer experiences, could be better positioned to succeed in this ever-changing market environment. For more information, visit Neil Wilkins Online http://neilwilkins.online