Podcast Neil Wilkins

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.   This webinar is part of the Cambridge Marketing College webinar series.   “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”   What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation   For more content like this, visit Neil Wilkins Online

Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.  As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.  Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.  For more content like this, visit http://neilwilkins.online  Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672

Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.   Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”   Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com

In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this

Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.   David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.   For more content like this, visit http://neilwilkins.online

Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4). GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics). In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect. This recording is available on YouTube and Podcast.

In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.” Integrated Campaigns Checklist Reason Integration Channels Priorities Timeline Plan KPIs Approvals Briefings Measurement For more content like this, visit http://neilwilkins.online This is part of http://marketingcollege.com/events webinar series

Sometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core. In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete. Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or established but needing to pivot. More content like this at Neil Wilkins Online

Think you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and the value a dyslexic's perspective can add to innovation and strategic ideas in your organisation. Julian leads the Learning Support service at Cambridge Marketing College and has produced an extensively researched Dyslexic Toolkit available as a free download on the College website. For more content like this, visit Neil Wilkins Online

In this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future.   The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a sustainable future.   Top Researching Sustainability Tips - Think and behave like a start-up Embrace research to help find your purpose Be prepared to pivot your business   Focus on proving the value you bring to people and planet Seek sources of funding for innovation Lead by helping others to welcome change Communicate success with all stakeholders   For more content like this, visit Neil Wilkins Online and The Mindful Collective

Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.   Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need”   Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action   Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point   For more webinars like this, visit http://marketingcollege.com/events   For more content like this, visit http://neilwilkins.online

Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them.   To find out more about Alison's work and menopause, visit these links:   Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://www.udemy.com/course/menopause-what-men-need-to-know/?referralCode=0C275F4DE573FA2914D6   Anne Hope's book https://www.amazon.co.uk/Menopause-Survive-Thrive-Anne-Hope/dp/1845839536/ref=sr_1_1?dchild=1&keywords=Menopause+survive+and+thrive&qid=1622668006&sr=8-1   For more content like this, visit http://neilwilkins.online 

What can we all learn from best practice professional services marketing?   If we learn about marketing intangible services, maximising the value of our key people, creating signature content and importantly, providing great outcomes for niche market sectors, we can all benefit.   In this masterclass for apprentice marketers at http://marketingcollege.com Neil Wilkins explores techniques and strategies from the best law firms and accountancy practices, that we can all put into our own marketing plans.   More content like this at http://neilwilkins.online

Neil Wilkins and fellow Cambridge Marketing College Tutor, Alan Anstead discuss all things communication on the topic of Sustainability. Alan shares examples, strategic thinking and ways that all sizes of organisation, commercial and non-profit, can harness the important message of Sustainability with authenticity and social responsibility.

Neil Wilkins talks to holistic coach and resilience expert Virginie Ferguson, about yoga, breath work, meditation and taking an holistic approach to wellbeing. Neil and Virginie explore the work by the Heart Math Institute into heart coherence and discuss the steps everyone can take to embed self awareness and good heart-centred habits into everyday living. Visit Virginie's website at Clan Wellness Find more information at the Heart Math Institute  For more content like this, visit Neil Wilkins Online

Why Should The Metaverse Interest Me?  “The metaverse is racing towards marketers as the biggest opportunity since the internet became commercial in the early 1990s. If you thought social media was important, you haven’t seen what’s coming.”Neil Wilkins   “By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.” Neil Wilkins   #metaversemarketing  More webinars like this http://marketingcollege.com/events Webinar host by http://neilwilkins.online

Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about  how to gain commercial value and progress when introducing sustainability into your business.  Graham explores the comparisons with ISO procedures, becoming more efficient and more. For more content like this, visit Neil Wilkins Online  and The Mindful Collective  

Neil and Sonya Wilkins discuss quantum energy and healing practices that are relevant in these turbulent times. For more information about quantum healing and other holistic treatments and courses, visit Sonya's website 

Neil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life.   Neil discusses - Redundancy  - Bereavement
 - Running out of cashflow
 - Disasters at work - Customer complaints   He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it” For more content like this, visit Neil Wilkins Online

There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders. Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. Top 10 Tips for How to Reach Hard to Reach Customers Trusted Intermediaries Peer Advocacy Micro Influencers Multi-level Multi-staff ABM Partner With Complementary Businesses Collaborative Solutions Pivot Your USP Towards Them Show Up At Key Moments Become Proactively Elusive Know When To Call It A Day For more content like this, visit Neil Wilkins Online