Podcast Neil Wilkins

Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable. Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a global IT company. At Fujitsu, he developed several sustainability technology solutions, including the multi-award-winning Digital Owl Solution. He was also responsible for implementing data centre energy efficiency rating tools and served as the global lead for IT Sustainability Consulting. More recently, Lee served as the Head of Sustainability at Fonterra, New Zealand's largest business. There, he led a team responsible for setting the sustainability strategy, ambition, communication, governance, and climate-related disclosures. This fascinating and practical conversation focuses on how to collaborate, where to look first and the early steps to the long term b

Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and maintain a healthy work-life balance by making the most of the time available. Time management, scheduling, and prioritisation apps Trello – A highly visual project management tool that uses boards, lists, and cards to organise tasks. It’s excellent for tracking workflows and prioritising tasks using drag-and-drop functionality. Todoist – A powerful task manager that lets you create tasks, set deadlines, and prioritise them. It also includes features like recurring tasks, productivity tracking, and integration wi

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Mindset Mastery, with Scott Allan With his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First. Neil talks to Scott about setting goals, motivation, focus, meditation, prioritisation and more, in this fascinating insight into the world of a best selling author and how his journey can inspire mindset mastery in us all. Find out more about Scott’s books and work at Scott Allan Books https://scottallanbooks.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for

Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic business environment. The stoic, metrics-driven leadership styles of the past no longer work. Modern workers expect authenticity and empathy from their leaders. To get the most out of your team, you must develop the nuanced leadership skills needed to focus and inspire them. Enter, Whole Human Leadership, a new modern leadership paradigm for connecting with and getting the most from today’s workers—and for advancing your career. The Power of Whole Human Leadership provides a robust, strategic framework for bringing

Cybersecurity, Biometrics and AI, with Eli Farhood Eli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late. Katsh is a Los Angeles-based technology company that is dedicated to reinventing Identity Access Management and Financial Technology.Katsh solves the pain and cost of managing credentials and OTPs with just a hand-wave on any smartphone. Connect with Eli Farhood https://www.linkedin.com/in/efarhood/ Visit Katsh https://katshid.com/about.html More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Predictive Analytics: Foreseeing Market Trends with AI Webinar What is Predictive Analytics? “Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and potential risks, allowing for proactive decision-making.” What Are Market Trends? “Market trends refer to patterns or movements in the market that signal the direction of consumer behaviour, industry developments, and economic shifts. Understanding trends helps businesses adapt to changing markets, innovate product offerings, and maintain a competitive edge.” Components of Predictive Analytics Key Components: Data Collection: Gathering relevant data from various sources. Statistical Algorithms: Techniques like regression analysis, clustering, and decision trees. Machine Learning Models: Algorithms that learn from data to make predictions. Data Analysis: Interpret

Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why marketing needs to be better at marketing itself Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle? The insights from this conversation will certainly be food for thought. Connect with Richard http://www.sopheramarketing.co.uk/ and https://www.linkedin.com/in/richardlevy1/ Visit Cambridge Marketing College http://marketingcollege.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect with Gao https://bit.ly/Orgasmicclarity More content like this at Neil Wilkins Online https://neilwilkins.online/category/self-awareness/

AI Movie Recommendations, with Kyle Cords CEO of OmList. Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle discovered the magic of uncovering new things from people who shared similar tastes to him — even if they lived a world away. It was during this journey that he began building OmList — a movie recommendation app that matches people to their new favorite films. Kyle's work lives at the intersection of art and technology: he went from writing movies to building technology that helps users find them in a beautiful way with OmList. OmList is a movie recommendation app that matches you to your next favorite film by swiping and battling movies. As you interact more with the app, the behind-the-scenes magic creates a deeper and more complex profile of your movie

Building a Personal Brand on Social Media: Tips and Strategies "Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.” "Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engaging with your community, and staying true to your authentic self. Personal branding is not a one-time effort but a continuous process of refinement and engagement.” For more content like this visit Cambridge Marketing College http://marketingcollege.com/events

What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Jacket” campaign promoting reduced consumption and environmental awareness. What is Green Branding? • Definition: Green branding involves positioning a brand as environmentally friendly through sustainable practices and messaging. • Importance: Attracts eco-conscious consumers and builds long-term brand loyalty. • Real-World Example: IKEA’s focus on sustainable sourcing and energy efficiency in its products and operations. Understanding Conscious Customers • Trend: Growing customer preference for brands that demonstrate sustainability. • Statistics: 72% of consumers globally are willing to pay more for products with sustainable credentials (Nielsen). • R

Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money. Neil and Howard explore what we can all learn from the nuances of non-profit marketing. Connect with Howard https://redroostergroup.com/ More content like this at Neil Wilkins Online http://neilwilkins.online

AI marketing automation involves using artificial intelligence to automate marketing tasks, optimise campaigns, and personalise customer interactions. Learn more with Cambridge Marketing College http://marketingcollege.com

Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast. Matt goes deep into the importance of goal setting, how to become driven by feeling rather than targets, and why reverse engineering back from your 85 year old self, is the best way to become a forever athlete. “I may not be a fast runner, but I’m getting a little bit better every day…. Some of the best athletes in the world will tell you, I fell in love with the process.” Matt Tack Connect with Matt http://fitness.fullfueled.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online

Possibilities of Privilege, with Jason Browne Author, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discuss honesty, the importance of non-judgment, how to find your top 3 privileges, and when it’s vital to understand how privilege works with gratitude. Watch Jason Browne’s TEDx talk https://youtu.be/Bk8rUb04pKI?si=_FksaP9panyPO6fg For more content like this, visit https://neilwilkins.online/category/mindful_living/

Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships. Emotional Intelligence (noun) “The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. Emotional intelligence is the key to both personal and professional success.” Oxford English Dictionary This webinar recording presents 12 practical, well-researched techniques, tools and approaches to help marketing managers develop emotional intelligence and enhance their leadership skills. 1. Cultivate Self-Awareness 2. Practice Self-Regulation 3. Strengthen Empathy and Social Awareness 4. Hone Interpersonal and Relationship Management Skills 5. Develop a Growth Mindset 6. Foster Psychological Safety 7. Communicate with Emotional Intelligence 8. Leverage the Power of Storytelling 9. Engage in Continuous Learning 10. Be Authentic and Lead by Example 11