Marketing Money Podcast

What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today, with just an iPhone and proper lighting and sound equipment, many videos, especially for the Internet, can be produced quickly and inexpensively. However, know that if […] The post TV Advertising appeared first on Marketing Money Podcast.

Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix. The post Billboards appeared first on Marketing Money Podcast.

Listen in to the ABA Annual Convention The post ABA Annual Convention appeared first on Marketing Money Podcast.

While everyone seems to be focused on the digital transformation in marketing, the in-branch experience is still very important to your clients. In this podcast, the Marketing Money team explores various in-branch marketing opportunities and challenges, while discussing today’s modern bank branch. If you’ve been thinking about redesigning or updating your bank’s branch, this podcast […] The post In-Branch Marketing appeared first on Marketing Money Podcast.

The Marketing Money guys are everywhere—this time podcasting directly from the exhibition hall at the 2016 ABA Bank Marketing Conference in Nashville, Tennessee. This conference is the annual hub for bank CMOs, marketing directors, sales managers, financial services execs, and CEOs from across the country. It’s where they get together to talk about what’s next. […] The post Listen in to ABA appeared first on Marketing Money Podcast.

While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right.  In this Marketing Money podcast, John Oxford and Josh Mabus cover the ins and outs of print advertising, what makes a good print ad […] The post Making Print Advertising Work for You appeared first on Marketing Money Podcast.

It’s one of the oldest forms of modern direct marketing. With the rise of digital and sexier forms of targeted marketing, is there still a place for it in your marketing mix? In this podcast, the Marketing Money Podcast boys discuss various strategies for direct mail, how to save on your list, how to target […] The post Direct Mail appeared first on Marketing Money Podcast.

Email. Should you keep it in the CAN or bust it out like a piece of sweet tasting SPAM?  Today, email is one of the most challenging marketing tactics.  With spam blockers, cluttered inboxes, mandatory opt-out or opt-in offerings and the like, setting the right strategy and executing it is more important than ever. In […] The post Email Marketing appeared first on Marketing Money Podcast.

What does a good website look like? What should your website do functionally? Should you think “mobile first” or build your site for the desktop user? In this podcast, the Marketing Money guys focus on bank websites, their functionality, and how important design is in the process. They also take a question about budgeting in […] The post Building a Better Website appeared first on Marketing Money Podcast.

Signage is a very important part of the customer experience within your branches. It can help build brand equity, reinforce a life cycle purchase, remind a client of a product they might need, create a call to action or announce something your bank is doing in the community. Although it’s not rocket science, properly setting […] The post Digital Signage – Are You Doing It Right? appeared first on Marketing Money Podcast.

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. The location tracking tools allow you to specifically target customers in specific locations with location-specific messages. Location-based marketing is all about finding the right person at the right time with the right message — all in […] The post Reaching Your Customers with Geofencing appeared first on Marketing Money Podcast.

How do you craft the perfect tagline?  John and Josh breakdown ideas behind creating the best line for your company, discuss popular taglines and reveal tactical rules for discovering how to tell you story in five words or less. The post How to Write the Perfect Tagline appeared first on Marketing Money Podcast.