Marketing Money Podcast

Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. […] The post Crisis Communication appeared first on Marketing Money Podcast.

This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […] The post 2017 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the appropriate channels? What about the ability to put on events, stay within a budget and interact with fellow […] The post Interviews appeared first on Marketing Money Podcast.

In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about the importance of building quality content and where to find it. Listen in for tactics […] The post Content is King appeared first on Marketing Money Podcast.

To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, this podcast is for you. In this edition of the Marketing Money Podcast, […] The post Small Business appeared first on Marketing Money Podcast.

Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How do you know which ones are right for your target market and your […] The post Checking appeared first on Marketing Money Podcast.

Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile or brick and mortar based? With ATMs becoming smarter everyday, will the bank of the future affect staffing models as well as consumer […] The post Bank of the Future appeared first on Marketing Money Podcast.

Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps […] The post Cross Selling appeared first on Marketing Money Podcast.

Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and […] The post Surveys appeared first on Marketing Money Podcast.

What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for […] The post Role of the Marketer appeared first on Marketing Money Podcast.

See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite sports teams. From high school to the pros, there are a lot of advantages to tying your brand to folks’ passions in sports. In this podcast, the Marketing Money […] The post Sports Marketing appeared first on Marketing Money Podcast.

Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 3 appeared first on Marketing Money Podcast.

Marketing Money Podcast is back with John Diehl, Dick Pfister, and David Batrich. Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 2 appeared first on Marketing Money Podcast.

Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as John and Josh discuss what’s trending with the experts in these arenas. The post Wealth Management Pt. 1 appeared first on Marketing Money Podcast.

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal. In this Marketing […] The post Deposit Campaigns appeared first on Marketing Money Podcast.

Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not sure who can say the name so we just call it a big game bird) advertisements and discuss their thoughts on which ones were the winners and losers of the […] The post Superb Owl appeared first on Marketing Money Podcast.

It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast, the Marketing Money hosts discuss those pitches that are just reaching out to touch […] The post Business Jargon appeared first on Marketing Money Podcast.

Have you ever tried to put your brand under the influence?  No, it’s not something for which you need a designated driver. And although we could keep the puns going, we’re actually talking about social influencers. In this Marketing Money Podcast, we discuss social influencers, what and who they are, how to find them, and […] The post Social Influencers appeared first on Marketing Money Podcast.

Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?”  “Do you have the budget for one?”  “What can you accomplish internally versus externally?” “Do you need an agency for a one-off project or an […] The post Selecting the Right Marketing Agency appeared first on Marketing Money Podcast.

How many are too many?  How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department?  In this podcast, the Marketing Money team discusses all things in staffing your […] The post Staffing Your Bank Marketing Department appeared first on Marketing Money Podcast.