Marketing Money Podcast

How many unread emails are sitting in your inbox? If you’re anything like John, that number may be too embarrassing to admit. Although many proclaimed email marketing dead in the past decade due to oversaturation, John, Josh, and Mabus Agency President of Financial Services Hunter Young have a different story to tell. Tune in to […] The post Successful Email Marketing with Hunter Young appeared first on Marketing Money Podcast.

John and Josh welcome Chris Nichols, chief strategy officer of CenterState Bank, to discuss crafting marketing budgets that will make your bank stand out. The trio even delves into Chris’s early days of blazing the trail for online banking—the life of a pioneer. Tune in for advice from Chris and bid farewell to your budgeting […] The post Budgeting with Chris Nichols appeared first on Marketing Money Podcast.

John and Josh are back at it, celebrating some marketing wins. Josh recounts his beef with The New York Times, and the duo discusses how Apple swagger-jacked a Renasant commercial from nearly two years ago (although Josh doesn’t really know what ‘swagger-jacked’ means). How can John and Josh’s success help you make informed marketing decisions […] The post Big Wins appeared first on Marketing Money Podcast.

Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing […] The post Back to Basics: A+ Bank Marketing Fundamentals appeared first on Marketing Money Podcast.

From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let the word play on associating with associations begin! The post Guilty by Association appeared first on Marketing Money Podcast.

Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and the newest member of Mabus Agency, about taxes, banking and David Ortiz. The post Tax Season appeared first on Marketing Money Podcast.

Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of buffoonery from two bank marketers with too much time on their hands. The post The Best and Worst of Superb Owl LII appeared first on Marketing Money Podcast.

In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you learn from the Super Bowl when it comes to marketing your bank? Listen and find out. Follow […] The post What makes a great commercial appeared first on Marketing Money Podcast.

The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to discuss pricing retail deposits while amusing you with their […] The post Pricing Deposits appeared first on Marketing Money Podcast.

Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel. The post Appropriate Content appeared first on Marketing Money Podcast.

Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the conversion process. In this edition of Marketing Money Podcast, John and Josh discuss the […] The post Convert Your Content appeared first on Marketing Money Podcast.

In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition of Marketing Money Podcast, John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to […] The post Compliance in Social Media appeared first on Marketing Money Podcast.

Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing Money Podcast, John and Josh tackle social media and banking – albeit futilely […] The post Social Media Marketing appeared first on Marketing Money Podcast.

When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do not give a benefit to the client. In this podcast, John and Josh riff on messaging and commonly made mistakes […] The post Messaging appeared first on Marketing Money Podcast.

Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more accepted function of moving money? In this Marketing Money Podcast, John and Josh riff on the potential impact of […] The post Cryptocurrency in the Micro-Corporate Economy appeared first on Marketing Money Podcast.

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore. The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast.

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […] The post Bank Marketing Automation appeared first on Marketing Money Podcast.

AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real […] The post Artificial Intelligence appeared first on Marketing Money Podcast.

Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss […] The post Rebranding appeared first on Marketing Money Podcast.

Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. […] The post Crisis Communication appeared first on Marketing Money Podcast.