Sinopsis
Marketing for the Banking and Financial Services Industry
Episodios
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Episode 72 | Massage the Messaging
15/02/2019 Duración: 20minIn this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market. The post Episode 72 | Massage the Messaging appeared first on Marketing Money Podcast.
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Episode 71 | Relevance
01/02/2019 Duración: 29minMarketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience. The post Episode 71 | Relevance appeared first on Marketing Money Podcast.
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Money Moves
18/01/2019 Duración: 37minOn this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots, talk about the principles it’s built on, and of course, manage to make our hosts feel really old. […] The post Episode 70 | Money Moves appeared first on Marketing Money Podcast.
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Episode 69 | Balancing Art vs Data with Drew Grossman
04/01/2019 Duración: 34minIs Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atlanta Hawks. Eventually, Josh, John, and Drew dive into a captivating dialogue about how […] The post Episode 69 | Balancing Art vs Data with Drew Grossman appeared first on Marketing Money Podcast.
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Episode 68 | Preserving the Magic with Devon Hosford
14/12/2018 Duración: 39minWhat does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question. As this week’s Marketing Money guest, Devon shares a few stories from her time at the house of the mouse, […] The post Episode 68 | Preserving the Magic with Devon Hosford appeared first on Marketing Money Podcast.
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Evan Sparks
30/11/2018 Duración: 32minABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of hot banking topics while diving into some of the great work the ABA is doing to support open banking initiatives across the United States. Also, Evan gives us a sneak […] The post Evan Sparks appeared first on Marketing Money Podcast.
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Financial Literacy with Selena Swartzfager
09/11/2018 Duración: 45minJoining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The trio discusses some of the great work the council is doing in Mississippi, and how banks can benefit from providing basic financial education to their clients. Also, Josh attempts to read German, and […] The post Financial Literacy with Selena Swartzfager appeared first on Marketing Money Podcast.
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Big Opportunity
25/10/2018 Duración: 24minWhat’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Marketing Money. The duo delves into a slew of hot topics, including digitization, the value of customer service, and their all-important ongoing campaign to change bank names across the […] The post Big Opportunity appeared first on Marketing Money Podcast.
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Millennials and Technology and Brands, Oh My!
11/10/2018 Duración: 32minJohn and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference, and while they were gone, they decided that bank marketing needs a wake-up call. Who better to sound the alarm than the Marketing Money hosts themselves? Listen in as they drop truth bombs all […] The post Millennials and Technology and Brands, Oh My! appeared first on Marketing Money Podcast.
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Artificial Intelligence in Marketing with Cassandra Giovanni
27/09/2018 Duración: 41minOn this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk about the rising popularity of artificial intelligence products within community banking. Do these services add value to customer experience? By the end of the podcast, you’ll certainly know John, Josh, and […] The post Artificial Intelligence in Marketing with Cassandra Giovanni appeared first on Marketing Money Podcast.
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Risk with Terry Ammons
13/09/2018 Duración: 42minRisk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it. What does true risk look like in the bank marketing world? Are you taking enough risks? The guys even bring in PKM systems partner Terry […] The post Risk with Terry Ammons appeared first on Marketing Money Podcast.
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Interruptive Marketing
30/08/2018 Duración: 24minStop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?” and “Who knows the best knock-knock joke?” Marketing Money Podcast—answering the tough questions so you don’t have to. The post Interruptive Marketing appeared first on Marketing Money Podcast.
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Digital Deposit Discussion
16/08/2018 Duración: 31minIs it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasting impact within your market and beyond. Sit back and buckle in for another rant-errific episode […] The post Digital Deposit Discussion appeared first on Marketing Money Podcast.
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Brand vs. Campaign Marketing
02/08/2018 Duración: 28minJohn and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use? Which should it be using? You may want to seek shelter, because Josh is dropping truth bombs left and right […] The post Brand vs. Campaign Marketing appeared first on Marketing Money Podcast.
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Geo-targeting and Special Guest Shelly Loftin
19/07/2018 Duración: 43minJohn and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Payments and Lending for the American Bankers Association. She discusses the upcoming ABA […] The post Geo-targeting and Special Guest Shelly Loftin appeared first on Marketing Money Podcast.
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SEO
05/07/2018 Duración: 34minOn today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen. If you’re interested in boosting your bank’s “searchability”, tune in to learn some practical steps on how to accomplish just that. The post SEO appeared first on Marketing Money Podcast.
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Brand
21/06/2018 Duración: 24minJohn and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And, they even get around to talking about bank brands as well. […] The post Brand appeared first on Marketing Money Podcast.
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Payments
07/06/2018 Duración: 26minWe know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and family members—grandma included—have begun to forgo cash and checks in favor of these electronic payment methods. How important is it for your bank to adopt new payment technology? John and […] The post Payments appeared first on Marketing Money Podcast.
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Working with Compliance
25/05/2018 Duración: 18minIn the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But, is everything really their fault? This week, John and Josh discuss practical tips to help you maintain a better relationship with your bank’s compliance department. The duo […] The post Working with Compliance appeared first on Marketing Money Podcast.
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“Is the Bank Branch Dead”? with Siya Vansia
11/05/2018 Duración: 42minWhat’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s any benefit to managing physical locations. John and Josh talk with Siya Vansia of ConnectOne Bank about the importance of investing in the in-branch experience. Listen to learn how your […] The post “Is the Bank Branch Dead”? with Siya Vansia appeared first on Marketing Money Podcast.