Digital Diamonds: Personal Branding | Youtube | Mindset

"Be a resource, not a sales pitch" - the BASIC principles of successful social media marketing; and something I see many business owners do WRONG when they first start online. In this episode you will learn: * how to balance value posts and sales posts the right way (jab jab jab right hook by Gary Vaynerchuck) * how to show off your knowledge and position yourself/your business as an authority * how to become the go-to resource in your industry * the ROI (return on investment) of social media - YOU need to invest NOW * why Social Media nowadays is an engagement game and not a numbers game * how to create valuable content (3 things your content NEEDS to do) Like my Facebook page for exclusive marketing tips & BTS of my business: www.facebook.com/LLSocialMediaStategies/ Follow me on Instagram for insights into my life: www.instagram.com/laura_langheinrich/

The best formula for creating quality & unique content for social media. Great content will make you break through the Facebook algorithm, get your message in front of your ideal customers & grow your following on social media! Awesome content needs to be... Aligned (4:30) Aesthetic (9:00) Authentic (14:40) Like my Facebook page for exclusive marketing tips & BTS of my business: www.facebook.com/LLSocialMediaStategies/ Follow me on Instagram for insights into my life: www.instagram.com/laura_langheinrich/

Introducing the Digital Diamonds podcast. Today I am talking about why you should consider listening + subscribing to this brand new podcast all about social media marketing, personal branding and standing out without clickbait titles and complicated sales funnels! In this episode I am sharing: * whether this podcast is for you (2:05) * you are a driven and motivated business owner / entrepreneur * you struggle with balancing work & private life * you want to give social media marketing 100% but you have neither time nor energy * you feel insecure when posting online because you lack clarity and knowledge * you want to present your brand in the best possible way but you don't know how to stand out * you want to serve & reach people but you can't afford to hire an expensive marketing agency * a few facts about myself (6:40) * Laura, 19, from Germany, PR student in Scotland * Blogger & YouTuber * freelance social media manager & consultant * why I understand you & kno