Physical Therapy Private Practice: Secrets Of The Top 10%

You have more power as the practice owner than you realize! As the owner, you must reframe your mentality to be 50% the manager and 50% the entrepreneur. Don’t forget that you have the power of control over the resources. You retain the power of purpose and messaging for your practice! You have the power of choice in your team building. Find the ways that you can make a meaningful difference!  

Are you getting paid what you deserve as the physical therapy practice owner? Here are four major actions you can take to ensure you’re being paid what you’re owed: 1) Keep your financial metrics in check. 2) Run personal control over your finance lines. 3) Manage your costs! 4) Manage your “two-way street.” Tune in for full details and definitions, and learn how you can begin applying this immediately.  

To say we had a successful PPS Conference is an understatement! We had a smash social mixer co-hosted with Prompt, a strong booth presence, a Sponsored Session (with a FREE program for attendees!) and a powerful Breakout session in the keynote ballroom. We are grateful to have made so many new friends, and if you missed us this time around, here are Brian’s thoughts on the heels of the event! 

Welcome back! This week, let’s tackle Marketing. How is your marketing differentiating you from the pack? Are you planning your marketing campaigns two months out? Are you tracking your success with statistics and substats? Make sure you are giving value to your target audience (your patients) and creating a fun environment within your clinic! 

Do you feel “blissfully discontent?” Are you living to your full potential as an entrepreneur and including your staff in the company mission? If you’re running your own business, make sure you know your market and know which tools are available to you to enhance your private practice - and outsource the rest! Remember: if you keep doing what you’re doing, you’re going to keep getting what you’ve got.  

We are excited to welcome Melissa Bourgeois from Bourgeois Physical Therapy and Sports Rehab who represents one of our superstar, husband-and-wife practice teams! They set an excellent example in how to invest in your company culture, training for retention, outsourcing and beyond. Don’t let the unknown get the best of you. Make sure to connect with us at PPS 2022! 

We know we need to differentiate our physical therapy practices with high-tech income verticals for 2023. You’ve heard us mention it many times, but as a reminder: the Neubie is the real deal. But don’t just take it from us! Listen to the experts Garrett Salpeter from Neufit and Jason Waz, PT explain the science behind it and how to apply this technology in your private practice. Let’s expand the way that we help our patients!

What is true leadership? What does that look like for you? Being a physical therapy practice owner is different than just being a great clinician. We are facing some serious headwinds going into 2023, so let's get all the help we can to achieve our goals. Identify the symptoms of poor leadership and strengthen your qualities for true leadership! 

Let’s tackle the crises of hiring, Net revenue and getting new patients - three challenges that you can solve NOW! Utilize these actionable tips to stand out, enrich those around you, get your payroll costs down and increase your number of new patients. We’ll continue to help you solve the “supply chain shortage” at our session at PPS 2022! 

Let’s move into the 21st century of physical therapy operations. Is it advantageous for you to pursue a virtual front desk system? We are excited to continue learning how we can bring this great service to practices across the country and to forward innovation in our industry. Now is the time to think differently! 

Yes, you read that right. What can we do about another insurance cut to the physical therapy private practice profession? How do we out-create it? You can’t do it alone today. Use the power of communication and recruit help through training so you can stay ahead of the curve.  

Things are constantly changing in business, and in your physical therapy practice. You’ll want to start by optimizing your practice to create the ideal company culture. Stop riding the ups and downs of the rollercoaster by implementing these tools and ensuring that there is no area of uncertainty in your practice.     

Let’s get back to the basics: it’s all about your mindset. Stop wasting your money and time - instead, put it towards investing in your practice, those around you, and in training to strengthen yourself as a practice owner. No matter which professional direction you decide to go in physical therapy private practice, there is training available to you!  

We are excited to welcome Dr. Heidi Jannenga from WebPT back onto the podcast! In this episode, Heidi and Brian dive into the major trends and highlights from the robust and collaborative State of Rehab Therapy Report that the WebPT team recently published. Join us for a compelling conversation on employee retention & compensation, company culture, and the direction of the physical therapy industry!  

We graduated from PT School as competent staff therapists, NOT as billers! The top 10% of practices know to outsource their billing so that they have the time and attention to focus on the millions of other components of running a successful private practice. Learn how to have more control over your income and how to manage your finances in this episode! 

Do you know the difference between scaling and expansion? Do you have your leadership and management in order? Once you’ve fully optimized your physical space, it’s time to learn how to get the structure, systems and tools to expand your operations across your community!  

There are several common denominators for success, but these demand that you STOP: Worrying about payroll? Waiting for things to change? Wanting instead of doing? Don't ride the physical therapy rollercoaster; learn how to grab the steering wheel and take back control!  

As promised, in this episode Brian picks up the actual interview day, how to handle any responses, and how to “close” them as a long-term employee. Tune in to learn how to truly get to know the person, and how to accurately evaluate them as a professional. Make joining your team one of the best decisions your candidate has ever made!  

We know that the labor force has been challenging (depending on where you are) for various reasons. It’s essential to identify the mental attitudes and mindsets you might run into and know how to attract the most capable employees.

We know that our purpose is to help in physical therapy and beyond, but we also know that we can always strive to better serve, every day. Honestly, the secrets for success start with you. Let’s decode the 4 secrets for true profitability in physical therapy private practice.