Apps Rule Everything Around Me

Are you missing the obvious? "Retail is dead!" No. Retail is not dead. Retailers are simply missing the obvious. Today I talk about why...

"It's not the best brand that wins, it's the best known brand" Today I talk about what underpriced attention is, and why it's so important in a business. Small business owners often wonder "Why are we not showing up on Google search?". In this episode, I cover some useful tips and tricks to help you be found on the internet. If you enjoyed this episode, be sure to check out our latest episode Interview with a PT. If you have any comments or feedbacks for things we should do next time out, drop us a message on Twitter or Insta @the_mobshow or head over to our website www.themobshow.com

If I told you, that everything that goes wrong in your business is your fault, how would you react? Extreme Ownership is the act of taking complete responsibility of all areas of your business to ensure your plans are fully implemented.

 'Way of the Wolf - Straight Line Sales' is the work of rogue Stockbroker Jordan Belfort. It's a business book with an edge. The focus of this title is about employing sales skills at the highest level. Straight Line Sales, is Jordan's technique for working efficiently as a salesperson and for building insane charisma skills.  I listen to a shed load of business books on Audible, so I have taken the time to review this particular title and tell you what's cracker-lacking with it. If you want to improve charisma, sales or are looking for a how to sales guide, this business book review covers a title you should be taking a look at. How to improve Charisma - How to get insane sales skills - this title may be one of the most interesting business book reviews out there. If you want to keep on top of what's going on with The MOB Show, follow me on Insta @the_mobshow Check out our best business books reviews for retail and sales or follow what happens when I trial out these ideas on Vaperun.com the Same da

In this episode I speak to Becky Spencer-Davies, sports and nutrition advisor, and founder of 'The Fit Thing'. The Fit Thing is a personal training business based in Oxfordshire.  Offering both an offline and online service, Becky's business provides her clients with one-to-one sessions, bespoke workout plans, and pre and post natal training.  With Becky's passion for fitness, and her background in marketing, meant that with a bit of risk-taking, hard work and determination, she now runs a successful business doing something she loves.  If you have a small business and are trying to grow your clientele, then this interview will be really helpful.  If you enjoyed the show, please share it on to one person today :)  Check out our website www.theMOBshow.com or twitter and Insta: @the_mobshow

Patience is the most undervalued attribute in humankind. I answered a profoundly sad question this week on Quora that I hope got through the recipient. It highlights just why patience is the key to success. If you are in a funk, then this podcast is for you. I talk about how I ended up going from a bad place to a happy one. Life is for exploring, but be patient and open minded. Check us out at www.themobshow.com insta/twitter @the_mobshow Please share on to a friend and chuck us a review where you can.

Sacking  a supplier, can be a liberating experience. Do business, only with those that you love doing business with. I have some suppliers now that wow me and some I genuinely enjoy speaking to. They do more for me than supply a product, they help me grow my business too. Its a handful of names those folks, but in the journey to getting here, there are all too many that take your business for granted. They add little value and expect your money.  I never expect a sale from any customer, so why it is any different in B2B is beyond me. One such supplier about 3 years ago we put out of our lives. At first there is the worry, "What will my customers say?" But the truth is, if they don't fulfill on time, they are probably taking your clientele on their own site. This happened on two occasions with two suppliers. They no longer earn a penny from us and our labour. I have not heard of their brands much and I'm sure it was because I was not alone in this problem. Never take your customers for granted, regar

"80% of people who work for someone else, hate what they do." 'Interview with a Rockstar' introduces entrepreneur, CEO and founder of Rockstar Group, Jonathan Pfahl. In his day to day role, the Aussie born entrepreneur operates a seed fund, crowdfunding platform, mentoring group and startup accelerator as well as having a broad range of private equity investments and interests. There are few better versed in identifying a successful opportunity right now than Jonathan and his black book of industry contacts. Born in Australia and emigrating to the UK, Jonathan began his first venture at the age of 9. He studied down under before working in investment banking at Goldman Sachs. After a number of years in Hong Kong also, the allure of working for himself and the advice his father and role model gave him: "You will never get rich working for someone else" led him into establishing Rockstar Group. Today Jonathan is a regular public speaker at startup events at locations such as the Great British Business show a

If you are looking to take on a commercial premises, be it a shop or a cafe etc, then I talk you through some things to look out for.  I have dealt with a ton of leases myself, in the early days out of necessity, but with experience have become a little more comfortable doing it anyway. In the past we have made some big mistakes and these have been my education. I talk you through one such tale, of an aggressive landlord in my past and how we try to avoid this today. A bad lease, leads to a bad business. This is doubly troubling if you want to sell a business or need to wind up to move on. If you want some guidance on what you should be asking for before you even get to the lease stage, then I hope this podcast on how to handle making an offer on a commercial property is of use. If you like these podcasts, please forward it on to some one you know who loves business, and don't forget to chuck us a little review. If you want to get in touch, you can reach us at www.theMOBshow.com or via Twitter and Instagram @

We are documenting the launch of our new business CBDStar and are taking the time to talk about what apps we are using to grow our following. If you are starting your own business, then check in and see how we have got on with the plethora of 'grow your followers' apps. In this podcast I cover a YouTube app, Twitter and Instagram.

This episode I speak to my business partner and wife, about her new venture 'Stories like ours'. Stories Like ours is a wedding stationary business that offers a high end product but without the price tag. Using a range of available templates that are updated as trends change, Rachel's business provides the full service including printing; utilising the lower print costs the company benefits from, due to pre-established networks. Rachel's background is in graphic design, while her sister Becky her business partner is a copywriter. Together they have begun to build a lifestyle business with the focus on supplementing their income and expanding beyond. I talk today about the importance of building a social presence in an intelligent way, as well as coming up with ideas to enable them to capitalise on what is a global audience for this product.  Hashtags are things that as consumers we whack on, but for businesses, monitoring them correctly and having an alternative approach for using them in your own conte

When you start your business and it begins to grow, very often it's you the customers come back for. When you can't be there and need to take on staff, maintaining that commitment to excellence can be a real challenge. At Vape and Juice we monitor and measure customer service and constantly work to improve it. Finding a way to do this when you aren't around can seem a puzzle. After reading 'Delivering Happiness' by former Zappos CEO Tony Hsieh; we cracked it. I discuss for little more than £100 you can create a system that allows you to ensure your core values are adhered when you aren't around. If you operate a customer facing business then you will find this short podcast of real value. Implementing this system has helped increase positive reviews and therefore grow revenue. Want to know how you can do it? I also briefly touch on slow replying and why that's a mistake. If you enjoyed this podcast, subscribe and share on to a friend - I'm watching you ;)

Just Podding along - the ramblings of a man in business. This episode on my journey to and from the office I am touching on business ethics, how we cope as a society with big companies and how to handle reviews online and offline. Reviews are the modern day word of mouth and it's incredibly easy to pick up a negative one, very hard to grab a good one, even when you are good 95% of the time. I'm covering some simple tips to pick up good reviews and how to consider the negative ones. Documenting the pitfalls you have to face no matter how big your company gets I feel is a truer reflection of SMEs startups and mid-size companies than you ever get from Instagram unreality. I use Instagram as it's an important business tool, but my social commitment to it is pretty low. As I say, just because you don't like something, doesn't mean you should be so blindly foolish as to ignorant it for your own business. I'm talking Nike, Amazon and even white privilege. How's that for a diverse chat? Check out this Latest episode

Hi there,  this is the audio taken from my recent vlog on the Youtube channel. I am in the process of setting up a CBD business and this means we are limited to where we can market and how we can market. For this reason we have had to be a little more inventive. I thought I would air this as a podcast too, as it is useful for those who want to listen and not just watch. If you run a sports supplement business, CBD or vaping business, then this topic will be right up your street. We know how difficult it can be to reach out to new consumers where every bit of advice out there is all about facebook ads, instagram ads, boosts, and adwords. No help for you folks I know. If you have any feedback and found this useful, we would love your feedback at www.themobshow.com or hit us up on twitter or IG @the_mobshow

Welcome to the Startup podcast, I'm Mason on business. We are preparing today for our first outside interviewee, Jonathan Pfahl. CEO of Rockstar Group, he's an entrepreneur, a mentor and has seen the rough with the smooth. While waiting for that we are setting up our Twitch channel. If you haven't heard of Twitch, then imagine you could be on Youtube 7 years ago, then this is the gaming version of that. No-one quite knows what it will be just yet, but its growing fast and is another avenue to build your profile with the customers of tomorrow. If you want to find out a bit more about Twitch then this episode is for you. Thanks for listening and stay tuned this weekend for our interview with a rockstar. Episode titled Jonathan Pfahl.

Get rich quick schemes seem to never go away. From MLM schemes that sell health supplements to some now landing in the Cannabis market. Why do people sign up to them and what's the benefits to those who do? The grass is greener on the other side or so many who dislike their 9-5 think. We can't help but see constant signs of success on platforms like Instagram and people painting an edited version of their lives. We follow Dan Bilzerian, Kylie Jenner and Youtube stars who have made riches from their armchairs. People we know sharing images of them looking great 'living their best life'.  We all want a piece of the entrepreneurial lifestyle but sadly, predator companies are preying on this. (BTW, most of what you see on iG hides those posters' own unhappiness.) If we can't think of a business idea, what better than a well packaged and very well sold (to us) idea in a box? It seems an easy way to start your own business, but these MLM companies that encourage you to sell to your friends and family lock yo

Have you ever asked a question or read the answer on Quora? Well Quora is a big way to win if you want to grow your personal brand and its as easy as caring enough to write decent written content. This episode I talk Quora, how to use it and how Twitter let's you win from under your duvet.

How to win at Amazon, when all about you are losing theirs. Okay, I have kind of b*stardised someone else's quote there. But, this - 'How to win at Amazon', is my cheeky getting your own back tip, to boost your own brand awareness while using Amazon. Promise me one thing please - if this is of value to you, share it on to three people you think will appreciate it to. Go on ;) What does 'winning at Amazon' mean? I mean, operating an e-commerce business, but also using Amazon, not about making money on the site, but about connecting with potential future customers of your own site.  I break down in this podcast how to do this. This is one of those tips, I simply have never heard someone mention in their tell all books, or 'how to be an e-commerce entrepreneur guides'. I don't charge for this gem. Did you ever think the word ecommerce is so much easier to type than e-commerce. But if you don't stick a hyphen in on your text, it shows up that annoying red spelling error line. I am distracting you - HOW TO WI

How to get genuine engaged followers on social media and some tools we are using to make life easier.  We are documenting the launch of a new CBD shop business and today's podcast talks about what we are doing to begin cementing our brand and helping it grow. I have used a couple of apps lately, Lumen5, Twiends and Sprizzy. I tell you what they do, and give a little feedback on their effectiveness. Getting yourself established on social media is fundemental to grow your brand and build a longer lasting business with roots and fans, not just customers. Growing a brand is fundamental to longevity in any business. Brand wins every day. Here's an example, an Amazon seller, is only winning for as long as they are cheap and offer free shipping. THEN, a rival shop undercuts them by a penny and the race to the bottom continues. If you have a brand, then you control the price it goes out to market at, and you control distribution. Brand wins everyday. So if you are looking for some tips to get you motoring, plug

Content Hacking Tip for guerilla marketers coming up in today's bitesize podcast.  Finding great content for a blog can be a chore at times and even more so if you are new to the industry you have jumped into. I've been there, I know the difficulty. You want to find content that will be well ranked and will be uniquely written so you don't get down marked by Google, Bing etc. So how do you get that content? Super cheap, super simple and super sneaky. Jump onto Youtube, search for videos uploaded in the last 7 days, or 30 days within your sector. See what is ranked the highest and you will be able to see what people are actively hunting out and absorbing in droves. Grab those titles and throw them into Google. Check if much has been written on this topic and importantly, see how long down the page before random unrelated topics show up. This tells you how under reported it has been in written format. This is your window of opportunity. This is your chance to rank well, using SEO friendly copy and land you