Apps Rule Everything Around Me

"A refreshingly honest reminder of what the path to business success really looks like, it's an amazing tale" - Bill Gates Shoe Dog is an incredible book about Phil Knight the founder of Nike. Stanford graduate, after a year in the army, he was looking for meaning and had what he called 'a crazy idea'.. "I wanted mine to be meaningful. And purposeful. And creative. And important. Above all… different. I wanted to leave a mark on the world. I wanted to win." Thanks for listening in and please share this on to a friend if you know someone else who would value this. If you enjoyed this episode, be sure to check out our last episode.   Instagram / Twitter: @the_mobshow We recently put together a Review of the Best Books on Retail business and Sales at our Deathground Marketing Blog. Click that link to check it out. Audible do a free 30 day trial where you can get access to this book with this incentive link here

83% of satisfied customers will refer your business to their friends, providing you've given them a good experience. Referral from a friend makes someone FOUR TIMES more likely to buy. So, what are you doing when it comes to a referral scheme? A referral scheme needs to be repeatable, relatable, and rewarding. Think of it like this, if the offer is so good that it would make you do it, then your customers will too. Billboard advertising is the 7th LEAST effective form of compelling someone to buy, get with the times, get referring. 

Stop thinking and start doing.  What are you doing with your time?  There are so many people that like the idea of having a business, in their head they're entitled that their business should always succeed and always work. You can't take all the credit for all the things that work in the early days, but not take the critic for things that aren't working now when things have changed. A real entrepreneur takes the successes AND the failures. Check out our latest episode here. Insta/Twitter: @the_mobshow www.themobshow.com

Famously, people say you are the sum total of the five people closest to you. If you surround yourself with motivated, positive, ambitious people, you become better. If you work in an environment where people are negative, they moan, they're toxic, do you think there's going to be success? Of course there's not. Tune in to this podcast to hear more.  NOBODY has the right to take your happiness, ambition or motivation down by even one notch.. DROP YOUR LOSER FRIENDS Listen to our latest episode here. Insta/Twitter: @the_mobshow

Giving your kids pocket money, in my opinion, is one of the worst examples of how to gear up a child for the future. Putting false belief into a persons mind from a young age that you simply get given something for doing nothing will inevitably create an entitled person.  The majority of people have the ability to earn money, and achieve what they want to achieve, but the best way to learn is for them to do it THEMSELVES.  I've long had an entrepreneurial passion, I've always had an interest in trying to make money. This came from a number of reasons.  "you can have as much money as you want - you just have to earn it" If you enjoyed this episode, be sure to check out our latest episode. Follow me on insta and twitter @the_mobshow

Post-it notes are in the past. Say 'Trello!' to the future In todays podcast, I am joined by Jeremy Singer, Director of CVM Digital (marketing agency). Jeremy talks about WHY TRELLO IS LIFE. Never heard of Trello? Have a listen, it will change your life. Do you manage a business? Are you tired of looking at excel spreadsheets? Need something more visually pleasing? Trello is a software which enables you to manage your business, customers and staff seamlessly. Most importantly, using Trello will save you SO much time. Small businesses often struggle with communications in the business. With Trello you can totally revolutionise how you work your day, your business, your tasks, your new ideas and much more... Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram Jeremy's company - CVM Digital www.cvmdigital.co.uk Trello www.trello.com The MOB Show www.theMOBshow.com

Want to know how you can beat those with more skill than you? Don't put off making content - think Leicester City FC and the Premier League Title

Have you ever heard the phrase: "Jab, jab, jab, right-hook?" Made famous by podcaster and entrepreneur Gary Vaynerchuk? Well it essentially means, before asking for a sale, offer tons of value. How many of you are guilty of just telling and selling in your social media feeds? How many of you are just posting on social media, because you think you have to? Rather than just doing what comes naturally to someone who is passionate about their business and communicating. Maybe you are not a great camera person, so do a podcast. Maybe you are self conscious about your voice, post pictures. Maybe you can't take a good shot, but you can write? Then write a blog. I believe everyone has at least one supernatural skill that sets them apart from most others. You just have to find out what it is and ADD VALUE. If you are not offering value in 75% of your social media posts, you are doing it all wrong. The truth is, there is business to win online in social media platforms, but you have to offer value and engage your audie

Be thankful everyday to those who help you to be where you are. Gratitude is one of the major tools of successful people to help them in business and in their personal lives. Are you taking the time to thank those around you for their contributions.  Aspirations for many extend to beyond simply financial reward and for some, they understand that there is unlikely to be any significant financial reward in the near term for doing a small job well. What they want to know, in doing that job well; that you appreciate the lengths they went to make sure it was done to an exceptional standard. That deserves gratitude and sending one whatsapp message or post on slack, is hardly too much to ask. If you don't do this, don't be surprised when your team no longer see you as someone worth fighting for. I believe sending one message each day to someone in your phone book thanking them for something they have done well, is not just one of the most courteous and decent things you can do. It is vital to the success of your org

Great businesses understand the importance of customer experience. It's never about the first transaction and always about building fans of your brand. Take a leaf out of Apple's playbook (not a new app) and even Hard Rock Cafe, to find out how you can make your Barbershop, Beauty Salon or Retail store, the place to go. By focusing on customer experience you can grow one idea into a scalable multi-store chain. This is the central focus of my own brand, Vape and Juice and continues through in everything I do now. Start today and write down what experiences your customers have in your store. If you can't think of any, start your new invigorated brand right away. Find out how you can create brand fans with our podcast on Experience. Check us out on Facebook: /mobshowpodcast or online at The MOBshow

The best business quotes to run your business and professional life by is a two part section on some tips that I follow to grow my own operations to where they are now. Having taken a £5000 startup with 1 store to 30 in around 5 years that has multi-million annual revenues, I have learnt a great deal along the way. Many valuable life lessons you pick up on the way, but having had an interest in professional development for some time has seen me pick up some winning quotes. This retail podcast episode is all about what those best business quotes are and how you can use them to great effect in your career or company today. Check out the podcast, and if you found it useful, please give us a rating, share it on and don't forget to subscribe. Thanks for listening to the MOB Show, follow us on Instagram and Twitter @the_mobshow

How to do instagram better for your business. The best pictures for you, don't have hashtags for you. Start tracking your local location, find out how this can help a location based business now. Give us love on Instagram and Twitter @the_mobshow

Can you sack a customer? Seems counter intuitive if you run a customer facing business, but sometimes, a customer is not a customer at all. On ridiculously rare occasions I have had to sack a customer. Or put another way, been firm, not bent over backwards and been prepared to take what they have to throw back at me. Why? Because I could commit more time and energy to those customers and team members who deserve it. If you want to find out what it means to sack a customer and what kind of circumstances it is okay to do it in, then take a listen. If you run a retail or sales business, then ask yourself whether your time is really being served by someone you dread dealing with. If it has a knock on negative impact on your wider business, or is costing so much time in labour costs, then what may seem like a customer on the outside, might actually be a loss maker in reality. Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram

Do you go around in circles with poor recruitment choices? Do you struggle to find quality candidates? Maybe you're an applicant and wonder why no one picks up your CV and offers you an interview. Do you want to start getting job interviews more frequently? Inside this episode I talk about how to improve your recruitment issues and have a bunch of inside tips for those who want to be recruited better too. Growing your business, means growing your standards and growing the stature and job spec of the roles you have in your organisation. The same people who helped you grow your business to half a million per year, may not be the right people to take it to 5 million per year. NEWSFLASH - you might not be the right CEO for it too! So what do you do about that? You take the time to ensure that you aren't the smartest person in the room. Enjoy the podcast, please take the time to rate us, chuck us a comment and subscribe for new episodes. That's the MOBshow.

Want to know the truth about getting head in business or in your professional life? Target Fixation is one of the biggest self imposed barriers faced by so many wannabe entrepreneurs, actual entrepreneurs and professionals. If you want to know what I mean by target fixation and how to challenge yourself to achieve more in life, then check out this podcast. If you find the MOB Show podcast helpful for you in your business life or professional career, then head over to iTunes, chuck us a 5 star and share us on to a friend who could benefit too. I will never waste your time with sponsored ads running through the podcast, I simply want to share my experiences to help others avoid these common pitfalls. If you want to ask a question or get in touch with The MOB show, head over to Insta or Twitter @the_mobshow Or you can visit us online www.theMOBshow.com - The Retail Podcast Check out today's chat about Target Fixation, and becoming a better version of you to be around.

The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience. We often do marketing campaigns to grow our online and offline projects, but have you ever stopped to really consider why some campaigns work, while others don't? The truth is, different audiences, have a different perception of your brand. Some will have never even heard of you. Why does this matter? Well if you are asking people to visit your website and they have no experience of using it before, they may simply not know where the items they like are to be found. This is why we talk about enhancing UX in business and taking the time to test for it. If you are going to spend the time to market, you should spend the time to talk about what goes wrong too. If you want to find out more about The MOB show, and how to ask me any questions, check us out online at www.theMOBshow.com or visit us on Insta and Twitter @the_mobshow Mason on business, draws from his retail experience

If you were to get hit by a bus tomorrow, would your business still run without you?  Every person who starts out a business, does it for a reason. Be it for themselves, for their family, for their legacy. BUT, you'll never grow into a bigger business if you're still thinking like a smaller business. Outsource your skills, use who you have, give someone in your business the experience of doing something outside of their comfort zone to develop their skills and free up your time to work ON the business not IN the business. You may think you can't afford to pay another salary for somebody to do another role, but in the long term, you can't afford to NOT do that. In today's podcast I talk about the 'bus test'.. make sure your business passes. If you enjoyed this episode, check out our latest episode.  Insta/Twitter @the_mobshow Check us out online www.theMOBshow.com

Patience is a virtue, for a reason.  We may live in a world where social media and society alludes us to believe that you need a fancy car or a fancy watch to prove your success.  But the reality is, if you worry about the short term things, you won't have a long term to worry about.  Do not underestimate what you can achieve from being patient. Do not be penny wise and pound foolish.  Thanks for listening in and please share this on to a friend if you know someone else who would value this. If you enjoyed this episode, be sure to check out our last episode.  IG / Twitter @the_mobshow www.themobshow.com

SMS marketing. No it's not a replay of a podcast from 2001; we took a look at the unloved marketing medium, SMS.  Email marketing has it's place and it does work. BUT, its a crowded marketplace, and you aren't just competing for attention from competitors but also from other industries too.  Every so often I get a text from my phone provider reminding me I have nailed my data. I also get a text once in a blue moon from the Doctor's and from my Dentist. And that's about it. If you run an e-commerce or a retail  business that collects information relating to deliveries etc, using the email data because it costs less to send an email; is a bit of a 'stepping over a dollar for a nickel' strategy. This means, in order to save a few quid/dollars, you do something that yields less money. But email isn't free, you need to pay for mailchimp accounts and there is design time too. Then you send out the email, and you are sending it to someone's email inbox that has spam catchers. A text message, is a couple of sentences

What is single customer view? It's the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all platforms. This means, focusing on a customer as an individual and not a group. Why is this something worth paying attention to? It means higher marketing conversions, which means more sales. Having come back from a recent e-commerce event hosted by Qubit and Harrods Director of Customer Insights, I thought I should take the time to discuss how this understanding can improve your own efforts.  If you want to know why your marketing emails fail, then you should listen to today's show. Thanks for listening in and please share this on to a friend if you know someone else who would value this. IG / Twitter @the_mobshow www.themobshow.com