Ecommerce On Tap By Sourcify

How AG1 Revolutionized Wellness with a Single Product by Ecommerce on Tap by Sourcify and Izba Consulting

In this week's thrilling episode of Ecommerce On Tap, hosts Aaron and Nathan delve into the inspiring story of On, a brand that's not only racing ahead in the athletic footwear market but also setting a new pace in sustainability.

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic.

In This Episode:

The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success. In this unmissable episode, we cover: - The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier - The impact of Ben Aloem's presidency on the company's international expansion and revenue growth - True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights - The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus - The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing Key Takeaways for Ecommerce Enthu

Welcome to a brand-new episode of The Deep Dive Podcast, where today we're exploring the meteoric rise of Temu, the latest sensation in the e-commerce world that's reshaping the western market. Join us as we delve into how Temu leverages app gamification and discount spinners to enhance user retention and skyrocket its gross merchandise volume. In this episode, we dissect Temu's innovative business model, which has not only positioned it as Meta's biggest advertiser but also sparked discussions on e-commerce sustainability. We compare the Temu shopping experience with giants like Amazon, analyzing customer demographics and the viability of Temu's approach to captivating the western audience. Discover how Temu's marketing spend and strategies for e-commerce gamification are setting new standards. We'll also touch on Sourcefice's role in direct farm sales, the impact of series C and D funding on Temu's growth, and how the company maintains a dynamic work environment amidst challenges like founder burnout and

Hey everyone, Nathan here from the Ecommerce On Tap podcast. In today's explosive episode, we dove deep into the remarkable rise of Blenders Eyewear. From humble beginnings with Chase Fisher's gritty passion, to a $63 million partnership with the Safilo Group, Blenders' tale is a masterclass in e-commerce hustle. We explored the power of social media influence, strategic partnerships, and the daring shift in their fulfillment strategy. Plus, we touched on the wide-reaching impact of Coach Prime's personal brand synergy. If you're gunning for that winning blend of creativity and commerce, or just keen to amp up your e-commerce game, this is one episode you can't afford to miss. Don't forget to subscribe for more insights and stories that could help unlock your business's potential. Keep blending, and keep winning. Cheers!

Welcome to Ecommerce On Tap, where we just uncapped the astonishing rise of Vuori, a brand that's redefining the athleisure apparel industry. Launched in 2014 with a 100k bold bet on quality and an unwavering commitment to their craft, Vuori faced the Goliaths of the fashion world. From garage to glory, they fueled their growth through a customer-centric DTC pivot, turning a dire financial tide into a $4 billion valuation tidal wave. They've mixed sustainability with scalability, showing us that with the right strategy and a dash of audacity, even the most saturated markets hold room for revolutionary ideas. Join us as we delve deeper behind the seams of Vuori's triumphant journey only here, on Ecommerce On Tap.

Inside Italic: Rethinking Ecommerce with Direct-to-Manufacturer Relationships by Ecommerce on Tap by Sourcify and Izba Consulting

From Towels to TikTok: K18's Journey to Hair Care Domination by Ecommerce on Tap by Sourcify and Izba Consulting

In this gripping second episode of Season 3, we delve into the turbulent waters of the supply chain and tech job market amidst a drying funding landscape. The episode kicks off with a discussion on the recent layoffs plaguing the industry and what this means for the future of supply chain professionals. We then pivot to the intriguing case of Universal Music Group pulling its music license from TikTok and speculate on the innovative responses this might trigger within the platform's ecommerce ecosystem. The highlight of the episode is our deep dive into the story of a unique ecommerce jewelry brand that has defied odds to record a staggering 400% growth rate. By opening a retail store, leveraging micro-influencers for an authentic brand feel, and introducing new products weekly, this brand has crafted a formula for success that many dream of. Their use of a waitlist for out-of-stock items and rapid idea testing through 3D printing are just a few strategies we unpack. Furthermore, we explore their fulfillmen

Welcome to Season 3 of Ecommerce On Tap! In our first episode, we're thrilled to introduce our new co-host, Aaron Alpeter from izba, bringing his expertise in logistics and supply chain management to the show. In this episode, we delve into current ecommerce news, including the 'Buy with Prime' initiative, the groundbreaking Amazon-Shopify partnership, and the effects of the Red Sea freight disruption on global trade. Join us as Aaron and I share our unique factory visit experiences, revealing insights and stories you won't hear anywhere else. Ever wondered how a factory visit can change your perspective on a product? Hear how my experience did just that with Beanie Babies. We also provide essential tips for entrepreneurs on finding and selecting the right manufacturer, a crucial step in building a successful ecommerce business. Don't miss this exciting season opener filled with expert insights, industry news, and practical advice for navigating the complex world of ecommerce. Subscribe to our channel fo

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Andriy Boychuk, the founder of Flowium and an email marketing expert. They discuss the aftermath of Cyber Monday and how Flowium's clients navigated the hectic holiday season with ease. Andriy delves into strategies for keeping your brand at the forefront of customers' minds through consistent email communication. He shares tips on nurturing customer relationships after major sales events and gearing up for future holidays. Learn how sharing your brand's social contributions can boost customer loyalty and why the first quarter is the perfect time to test new marketing strategies, such as loyalty or referral programs. Andriy also discusses the role of AI in enhancing email marketing, from generating creative ideas to analyzing campaign performance. This episode is packed with actionable advice for anyone looking to elevate their email marketing game and build lasting customer relationships. Subscribe for more expert insights into t

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands. Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus. The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising. Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue. T

Join Nathan in this enlightening episode of Ecommerce On Tap as he interviews Lamees Butt, Senior Vice President of Global Alliances and Channels at Zoovu. They explore how Zoovu's AI-driven product discovery platform is changing the face of online shopping, offering solutions to the common problem of choice paralysis. Lamees discusses how Zoovu is like having a digital in-store sales expert, helping customers navigate through products with ease. Hear about Zoovu's work with industry giants like Dyson, Amazon, and Microsoft, and how their approach is humanizing online shopping. The conversation also covers the critical role of digitization and AI for B2B businesses, the shift towards an omni-channel approach, and the continued relevance of physical stores through innovative concepts like pop-up shops. Learn how Zoovu is not only enhancing the customer experience but also helping businesses reduce time in building quotes, minimize returns, and compete effectively in the market, regardless of size. This epis

In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand. Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content. As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications. This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques. Subscribe to our channel for more expert insights int

Mastering Digital Advertising with Robert Brill of Brill Media by Ecommerce on Tap by Sourcify and Izba Consulting

In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to e