Market Proof Marketing: New Home Builder Marketing Insights

The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic. Story Time  Andrew explains why his terrible golf game reminded him how important repetition (practice) is […] The post Ep 14: Where Home Shoppers Go Online appeared first on Online Sales and Marketing for Home Builders - DYC.

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time  The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a message on the side of a van that convinces him of only one thing. Not to […] The post Ep 13: Jedi Mind Trick Zombies appeared first on Online Sales and Marketing for Home Builders - DYC.

SEO is a critical component of long term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time  Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting. Kevin shares why EVERY photo you use in marketing […] The post Ep 12: What Exactly Is SEO Anyway? appeared first on Online Sales and Marketing for Home Builders - DYC.

We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time  Andrew has some hard dating showing just what kind of impact real photos has vs renderings. Kevin travels back in time to the day his builder’s […] The post Ep 11: Facebook Finally Gives Clarity appeared first on Online Sales and Marketing for Home Builders - DYC.

Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time  Andrew is still talking about pictures! This time they were on the builder’s site… but hidden? Kevin interviewed two marketing candidates – learn why one made a much better impression. News Check to see which […] The post Ep 10: Tracking Ad Effectiveness appeared first on Online Sales and Marketing for Home Builders - DYC.

Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time  Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to […] The post Ep 9: An Owner’s Perspective appeared first on Online Sales and Marketing for Home Builders - DYC.

More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer. Story Time  Kevin’s worst (and at the same time best) marketing campaign ever Andrew’s swagger wagon gets damaged in the car wash News (Is Facebook Dying?) Facebook putting a pause on new bots for Messenger over […] The post Ep 8: Is Facebook Dying? (and Ninja Tips) appeared first on Online Sales and Marketing for Home Builders - DYC.

What is content marketing, and how can it help you sell more homes? (and Kevin records his audio in a tin can – apologies) Story Time  Nike really wants Andrew to buy some shoes Kevin tries to justify why he spent too much money on cologne News Facebook is DYING!!! Right? Adwords Interface Upgrade Your […] The post Ep 7: Content That Sells appeared first on Online Sales and Marketing for Home Builders - DYC.

If you had to pick between effectiveness and efficiency – which would you choose? Story Time  Kevin is actually enjoying personal Twitter use?! Andrew goes to the gym at 5am Kevin got an AMAZING gift… even though some parts were leftovers News Toys R Us Is Closing – Why? SERPs Are Getting Longer Google May […] The post Ep 6: Efficient and Effective appeared first on Online Sales and Marketing for Home Builders - DYC.

What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time  New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display […] The post Ep 5: Old Habits Die Hard appeared first on Online Sales and Marketing for Home Builders - DYC.

 How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time  The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies effected the last election KW build an AI […] The post Ep 4: Fixing That Broken Community appeared first on Online Sales and Marketing for Home Builders - DYC.

Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time  The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals […] The post Ep 3: Defining The Definitions appeared first on Online Sales and Marketing for Home Builders - DYC.

Story Time  Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource […] The post Ep2: Social Media Insourcing appeared first on Online Sales and Marketing for Home Builders - DYC.

Story Time With Andrew Why redirects are so important when launching a new website How they affect both robots and humans Why they are so often overlooked News The winning Superbowl commercial Google search results and secure websites (httpss) Facebook testing the ability to downvote comments Four ways to work with designers (via Seth Godin) […] The post Ep1: Landing Pages Forever (Sometimes) appeared first on Online Sales and Marketing for Home Builders - DYC.